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2 Publikationen
2022 | Artikel | FH-PUB-ID: 3323
@article{van der Borgh_Schäfers_Lindgreen_Di Benedetto_2022, title={Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management}, volume={103}, DOI={10.1016/j.indmarman.2022.03.015}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={van der Borgh, Michel and Schäfers, Tobias and Lindgreen, Adam and Di Benedetto, C. Anthony}, year={2022}, pages={A1–A6} }
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 2984
@article{Schäfers_Ruffer_Böhm_2021, title={Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration}, volume={93}, DOI={10.1016/j.indmarman.2020.06.002}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Schäfers, Tobias and Ruffer, Stefan and Böhm, Eva}, year={2021}, pages={466–481} }
HSBI-PUB
| DOI