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2 Publikationen
2022 | Artikel | FH-PUB-ID: 3323
Borgh, Michel van der, Tobias Schäfers, Adam Lindgreen, and C. Anthony Di Benedetto. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management 103 (2022): A1–6. https://doi.org/10.1016/j.indmarman.2022.03.015.
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 2984
Schäfers, Tobias, Stefan Ruffer, and Eva Böhm. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management 93 (2021): 466–81. https://doi.org/10.1016/j.indmarman.2020.06.002.
HSBI-PUB
| DOI