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1 Publikation
2021 | Artikel | FH-PUB-ID: 5608
Reutterer T, Platzer M, Schröder N. Leveraging purchase regularity for predicting customer behavior the easy way. International Journal of Research in Marketing. 2021;38(1):194-215. doi:10.1016/j.ijresmar.2020.09.002
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