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1 Publikation
2021 | Artikel | FH-PUB-ID: 5608
Reutterer, T., Platzer, M., & Schröder, N. (2021). Leveraging purchase regularity for predicting customer behavior the easy way. International Journal of Research in Marketing, 38(1), 194–215. https://doi.org/10.1016/j.ijresmar.2020.09.002
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