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1 Publikation
2021 | Artikel | FH-PUB-ID: 5608
Reutterer, Thomas, Michael Platzer, and Nadine Schröder. “Leveraging Purchase Regularity for Predicting Customer Behavior the Easy Way.” International Journal of Research in Marketing 38, no. 1 (2021): 194–215. https://doi.org/10.1016/j.ijresmar.2020.09.002.
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