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1 Publikation
2021 | Artikel | FH-PUB-ID: 5608
Reutterer, Thomas, et al. “Leveraging Purchase Regularity for Predicting Customer Behavior the Easy Way.” International Journal of Research in Marketing, vol. 38, no. 1, Elsevier BV, 2021, pp. 194–215, doi:10.1016/j.ijresmar.2020.09.002.
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