Please note that HSBI-PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
1 Publikation
2021 | Artikel | FH-PUB-ID: 5608
@article{Reutterer_Platzer_Schröder_2021, title={Leveraging purchase regularity for predicting customer behavior the easy way}, volume={38}, DOI={10.1016/j.ijresmar.2020.09.002}, number={1}, journal={International Journal of Research in Marketing}, publisher={Elsevier BV}, author={Reutterer, Thomas and Platzer, Michael and Schröder, Nadine}, year={2021}, pages={194–215} }
HSBI-PUB
| DOI