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1 Publikation
2021 | Artikel | FH-PUB-ID: 5608
Leveraging purchase regularity for predicting customer behavior the easy way
T. Reutterer, M. Platzer, N. Schröder, International Journal of Research in Marketing 38 (2021) 194–215.
HSBI-PUB
| DOI
T. Reutterer, M. Platzer, N. Schröder, International Journal of Research in Marketing 38 (2021) 194–215.