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4 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 6032
@inproceedings{Haas_Kampe_2025, title={KI im Content Marketing - Auswirkungen, Potentiale und Optionen für Unternehmen am Beispiel der Website}, booktitle={KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.}, author={Haas, Christian and Kampe, Tim}, year={2025} }
HSBI-PUB
2022 | Lehrbuch | FH-PUB-ID: 3219
@book{Wördenweber_2022, place={Berlin}, edition={3}, title={Operatives Controlling - Band 2}, publisher={ESV Erich Schmidt Verlag}, author={Wördenweber, Martin}, year={2022} }
HSBI-PUB
2022 | Konferenzbeitrag | FH-PUB-ID: 3128 | 
@inproceedings{Starke_Stegemann_Linde_Krafft_2022, title={How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness}, author={Starke, Eliza and Stegemann, Manuel and Linde, Janine Julia and Krafft, Manfred}, year={2022} }
HSBI-PUB
| Dateien verfügbar
2017 | Artikel | FH-PUB-ID: 3066
@article{Preikschas_Cabanelas_Rüdiger_Lampón_2017, title={Value co-creation, dynamic capabilities and customer retention in industrial markets}, volume={33}, DOI={10.1108/JBIM-10-2014-0215}, number={3}, journal={Journal of Business & Industrial Marketing}, publisher={Emerald Publishing Limited}, author={Preikschas, Michael W. and Cabanelas, Pablo and Rüdiger, Klaus and Lampón, Jesús}, year={2017}, pages={409–420} }
HSBI-PUB
| DOI