Please note that HSBI-PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
4 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 6032
Haas, Christian, and Tim Kampe. “KI Im Content Marketing - Auswirkungen, Potentiale Und Optionen Für Unternehmen Am Beispiel Der Website.” In KI@HSBI Kongress 2025 „Zukunft Im Fokus“, Bielefeld, 03.06., 2025.
HSBI-PUB
2022 | Lehrbuch | FH-PUB-ID: 3219
Wördenweber, Martin. Operatives Controlling - Band 2. 3rd ed. Berlin: ESV Erich Schmidt Verlag, 2022.
HSBI-PUB
2022 | Konferenzbeitrag | FH-PUB-ID: 3128 | 
Starke, Eliza, Manuel Stegemann, Janine Julia Linde, and Manfred Krafft. “How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness,” 2022.
HSBI-PUB
| Dateien verfügbar
2017 | Artikel | FH-PUB-ID: 3066
Preikschas, Michael W., Pablo Cabanelas, Klaus Rüdiger, and Jesús Lampón. “Value Co-Creation, Dynamic Capabilities and Customer Retention in Industrial Markets.” Journal of Business & Industrial Marketing 33, no. 3 (2017): 409–20. https://doi.org/10.1108/JBIM-10-2014-0215.
HSBI-PUB
| DOI