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4 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 6032
Haas, Christian, and Tim Kampe. “KI Im Content Marketing - Auswirkungen, Potentiale Und Optionen Für Unternehmen Am Beispiel Der Website.” KI@HSBI Kongress 2025 „Zukunft Im Fokus“, Bielefeld, 03.06., 2025.
HSBI-PUB
2022 | Lehrbuch | FH-PUB-ID: 3219
Wördenweber, Martin. Operatives Controlling - Band 2. 3rd ed., ESV Erich Schmidt Verlag, 2022.
HSBI-PUB
2022 | Konferenzbeitrag | FH-PUB-ID: 3128 | 
Starke, Eliza, et al. How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness. 2022.
HSBI-PUB
| Dateien verfügbar
2017 | Artikel | FH-PUB-ID: 3066
Preikschas, Michael W., et al. “Value Co-Creation, Dynamic Capabilities and Customer Retention in Industrial Markets.” Journal of Business & Industrial Marketing, vol. 33, no. 3, Emerald Publishing Limited, 2017, pp. 409–20, doi:10.1108/JBIM-10-2014-0215.
HSBI-PUB
| DOI