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2 Publikationen
2025 | Artikel | FH-PUB-ID: 5404 | 
“Come and visit us!”: The effects of factory tour participation on customers
T. Schäfers, D. Hülsebusch, G. Cziehso, Industrial Marketing Management 125 (2025) 169–178.
HSBI-PUB
| DOI
| Download (ext.)
T. Schäfers, D. Hülsebusch, G. Cziehso, Industrial Marketing Management 125 (2025) 169–178.
2023 | Artikel | FH-PUB-ID: 4873
Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Industrial Marketing Management 108 (2023) 47–64.
HSBI-PUB
| DOI
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Industrial Marketing Management 108 (2023) 47–64.