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2 Publikationen
2025 | Artikel | FH-PUB-ID: 5404 | 
@article{Schäfers_Hülsebusch_Cziehso_2025, title={“Come and visit us!”: The effects of factory tour participation on customers}, volume={125}, DOI={10.1016/j.indmarman.2025.01.004}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Schäfers, Tobias and Hülsebusch, Daniela and Cziehso, Gerrit}, year={2025}, pages={169–178} }
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2023 | Artikel | FH-PUB-ID: 4873
@article{Lauzi_Westphal_Rangarajan_Schäfers_Parra-Merono_De-Juan-Vigaray_2023, title={Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study}, volume={108}, DOI={10.1016/j.indmarman.2022.11.008}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Lauzi, Fabian and Westphal, Jörg and Rangarajan, Deva and Schäfers, Tobias and Parra-Merono, Maria C. and De-Juan-Vigaray, Maria D.}, year={2023}, pages={47–64} }
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