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2 Publikationen
2025 | Artikel | FH-PUB-ID: 5404 | 
Schäfers, Tobias ; Hülsebusch, Daniela ; Cziehso, Gerrit: “Come and visit us!”: The effects of factory tour participation on customers. In: Industrial Marketing Management Bd. 125, Elsevier BV (2025), S. 169–178
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2023 | Artikel | FH-PUB-ID: 4873
Lauzi, Fabian ; Westphal, Jörg ; Rangarajan, Deva ; Schäfers, Tobias ; Parra-Merono, Maria C. ; De-Juan-Vigaray, Maria D.: Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study. In: Industrial Marketing Management Bd. 108, Elsevier BV (2023), S. 47–64
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