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2 Publikationen
2025 | Artikel | FH-PUB-ID: 5404 | 
Schäfers, Tobias, et al. “‘Come and Visit Us!’: The Effects of Factory Tour Participation on Customers.” Industrial Marketing Management, vol. 125, Elsevier BV, 2025, pp. 169–78, doi:10.1016/j.indmarman.2025.01.004.
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2023 | Artikel | FH-PUB-ID: 4873
Lauzi, Fabian, et al. “Understanding Sales Enablement in Complex B2B Companies: Uncovering Similarities and Differences in a Cross-Functional and Multi-Level Case Study.” Industrial Marketing Management, vol. 108, Elsevier BV, 2023, pp. 47–64, doi:10.1016/j.indmarman.2022.11.008.
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