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2 Publikationen
2025 | Artikel | FH-PUB-ID: 5404 | 
Schäfers, Tobias, Daniela Hülsebusch, and Gerrit Cziehso. “‘Come and Visit Us!’: The Effects of Factory Tour Participation on Customers.” Industrial Marketing Management 125 (2025): 169–78. https://doi.org/10.1016/j.indmarman.2025.01.004.
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2023 | Artikel | FH-PUB-ID: 4873
Lauzi, Fabian, Jörg Westphal, Deva Rangarajan, Tobias Schäfers, Maria C. Parra-Merono, and Maria D. De-Juan-Vigaray. “Understanding Sales Enablement in Complex B2B Companies: Uncovering Similarities and Differences in a Cross-Functional and Multi-Level Case Study.” Industrial Marketing Management 108 (2023): 47–64. https://doi.org/10.1016/j.indmarman.2022.11.008.
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