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2 Publikationen
2025 | Artikel | FH-PUB-ID: 5404 | 
T. Schäfers, D. Hülsebusch, and G. Cziehso, “‘Come and visit us!’: The effects of factory tour participation on customers,” Industrial Marketing Management, vol. 125, pp. 169–178, 2025.
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2023 | Artikel | FH-PUB-ID: 4873
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M. C. Parra-Merono, and M. D. De-Juan-Vigaray, “Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study,” Industrial Marketing Management, vol. 108, pp. 47–64, 2023.
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