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2 Publikationen
2025 | Artikel | FH-PUB-ID: 5404 | 
Schäfers, T., Hülsebusch, D., & Cziehso, G. (2025). “Come and visit us!”: The effects of factory tour participation on customers. Industrial Marketing Management, 125, 169–178. https://doi.org/10.1016/j.indmarman.2025.01.004
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2023 | Artikel | FH-PUB-ID: 4873
Lauzi, F., Westphal, J., Rangarajan, D., Schäfers, T., Parra-Merono, M. C., & De-Juan-Vigaray, M. D. (2023). Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study. Industrial Marketing Management, 108, 47–64. https://doi.org/10.1016/j.indmarman.2022.11.008
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