Please note that HSBI-PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
2 Publikationen
2025 | Artikel | FH-PUB-ID: 5404 | 
Schäfers T, Hülsebusch D, Cziehso G. “Come and visit us!”: The effects of factory tour participation on customers. Industrial Marketing Management. 2025;125:169-178. doi:10.1016/j.indmarman.2025.01.004
HSBI-PUB
| DOI
| Download (ext.)
2023 | Artikel | FH-PUB-ID: 4873
Lauzi F, Westphal J, Rangarajan D, Schäfers T, Parra-Merono MC, De-Juan-Vigaray MD. Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study. Industrial Marketing Management. 2023;108:47-64. doi:10.1016/j.indmarman.2022.11.008
HSBI-PUB
| DOI