PUBLIKATIONSSERVER

Tobias Schäfers

Fachbereich Wirtschaft
https://orcid.org/0000-0002-2533-335X

55 Publikationen

Alle markieren

[55]
2025 | Artikel | FH-PUB-ID: 6266 | OA
Benoit, Sabine, Katrin Merfeld, Vivian S.C. Tunn, Tobias Schäfers, and Tor Wallin Andreassen. “The B2B Sharing Economy: Framework, Implications, and Future Research.” Journal of Business Research 191 (2025). https://doi.org/10.1016/j.jbusres.2025.115244.
HSBI-PUB | DOI | Download (ext.)
 
[54]
2025 | Buchbeitrag | FH-PUB-ID: 5906 | OA
Schäfers, Tobias. “Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen.” In Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft, edited by Gregor Albers and Hanjo Hamann, 207–15. Tübingen: Mohr Siebeck, 2025. https://doi.org/10.1628/978-3-16-164418-4.
HSBI-PUB | DOI | Download (ext.)
 
[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
Florea, Dorian, Ashwin Baliga, Deva Rangarajan, and Tobias Schäfers. “Customer Education in Value-Based Selling,” 2025.
HSBI-PUB
 
[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
Narayanamurthy, Gopalakrishnan, R Sai Shiva Jayanth, Roger Moser, Tobias Schäfers, and Narayan Prasad Nagendra. “Data-Driven Digital Transformation for Uncertainty Reduction – Application of Satellite Imagery Analytics in Institutional Crop Credit Management.” International Journal of Production Economics 280 (2025). https://doi.org/10.1016/j.ijpe.2024.109498.
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
Schäfers, Tobias, Daniela Hülsebusch, and Gerrit Cziehso. “‘Come and Visit Us!’: The Effects of Factory Tour Participation on Customers.” Industrial Marketing Management 125 (2025): 169–78. https://doi.org/10.1016/j.indmarman.2025.01.004.
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
Eggert, Andreas, Lena Steinhoff, Benedikt Alberternst, Katharina Kessing, Tobias Schäfers, Eva Böhm, Ina Garnefeld, and David Woisetschläger. “»Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability,” 2024.
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
Saracevic, Selma, and Tobias Schäfers. “On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions,” 2024.
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
Schäfers, Tobias, Nadine Pieper, and David Woisetschläger. “AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport,” 2024.
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
Schäfers, Tobias, and Selma Saracevic. “»Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features,” 2024.
HSBI-PUB
 
[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
Breustedt, Lukas, Tobias Schäfers, Gerrit Cziehso, and Stefan Brinkhoff. “The Duality of In-Store Services: Benefits of Tracking and Targeting for Brick-and-Mortar Retailers,” 2024.
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
Breustedt, Lukas, Tobias Schäfers, Gerrit Cziehso, and Stefan Brinkhoff. “Online in the Store: Leveraging Tracking and Targeting for Brick-and-Mortar Retailing,” 2024.
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
Breustedt, Lukas, Tobias Schäfers, Gerrit Cziehso, and Stefan Brinkhoff. “In-Store Tracking: Leveraging Real-Time Data for Targeting in Brick-and-Mortar Retailing,” 2024.
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
Hülsebusch, Daniela, Gerrit Cziehso, and Tobias Schäfers. “‘Come and Visit Us!’: The Effects of Factory Tours on Customer Loyalty,” 2024.
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, Michel van der Borgh, and Tobias Schäfers. “Engaging in Cross-Disciplinary Research.” In How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh, Adam Lindgreen, and Tobias Schäfers, 137–48. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781800888531.00016.
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, and Tobias Schäfers. “The Role of Citations and Other Metrics to Assess Research Quality.” In How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh, Adam Lindgreen, and Tobias Schäfers, 279–88. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781800888531.00026.
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, and Tobias Schäfers. “Achieving Research Quality.” In How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh, Adam Lindgreen, and Tobias Schäfers, 324–32. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781800888531.00028.
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, Peter Naudé, and Tobias Schäfers. “Translating Research into Teaching.” In How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh, Adam Lindgreen, and Tobias Schäfers, 347–63. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781800888531.00031.
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
Borgh, Michel van der, Adam Lindgreen, and Tobias Schäfers, eds. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781800888531.
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
Schäfers, Tobias, and Sabine Benoit. “Pricing in the Sharing Economy.” In Elgar Encyclopedia of Pricing, edited by Andreas Hinterhuber, 244–49. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781035307319.ch46.
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
Schäfers, Tobias. “Freemium.” In Elgar Encyclopedia of Pricing, edited by Andreas Hinterhuber, 83–85. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781035307319.ch13.
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
Mandler, Timo, Gerrit P. Cziehso, Tobias Schäfers, Ann‐Kristin Kupfer, and Alexander Mafael. “This Article Is… Consumer Reactions to Unfinished Teasers for Digital Content.” Psychology & Marketing, 2024. https://doi.org/10.1002/mar.22098.
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
Breustedt, Lukas, and Tobias Schäfers. “How Location-Based Services in Brick-and-Mortar Retailing Enable Smart in-Store Analytics,” 2023.
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
Lauzi, Fabian, Jörg Westphal, Deva Rangarajan, Tobias Schäfers, Maria C. Parra-Merono, and Maria D. De-Juan-Vigaray. “Understanding Sales Enablement in Complex B2B Companies: Uncovering Similarities and Differences in a Cross-Functional and Multi-Level Case Study.” Industrial Marketing Management 108 (2023): 47–64. https://doi.org/10.1016/j.indmarman.2022.11.008.
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
Schäfers, Tobias, Andreas Kessenbrock, Gerrit Cziehso, and Monika Kukar‐Kinney. “Asking Your Phone or a Frontline Employee? The Influence of In‐store Information Source on Choice Overload, Responsibility, and Confidence among Young Consumers.” Psychology & Marketing 40, no. 9 (2023): 1877–93. https://doi.org/10.1002/mar.21861.
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
Breustedt, Lukas, and Tobias Schäfers. “Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing,” 2023.
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
Schäfers, Tobias, Marina Leban, and Florian Vogt. “On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure.” Journal of Business Research 139 (2022): 751–61. https://doi.org/10.1016/j.jbusres.2021.09.054.
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
Cziehso, Gerrit, Tobias Schäfers, Stefan Brinkhoff, and Nina Nauß. “‘Just Try It on!’ – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement,” 2022.
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
Schäfers, Tobias, and Mark Groza. “Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities,” 2022.
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
Borgh, Michel van der, Tobias Schäfers, Adam Lindgreen, and C. Anthony Di Benedetto. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management 103 (2022): A1–6. https://doi.org/10.1016/j.indmarman.2022.03.015.
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
Schäfers, Tobias, Tomas Falk, Ashish Kumar, and Julia Schamari. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research 135 (2021): 282–94. https://doi.org/10.1016/j.jbusres.2021.06.033.
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
Schäfers, Tobias, Gopalakrishnan Narayanamurthy, Roger Moser, and Marina Leban. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing 38, no. 11 (2021): 2073–88. https://doi.org/10.1002/mar.21541.
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
Schäfers, Tobias, Stefan Ruffer, and Eva Böhm. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management 93 (2021): 466–81. https://doi.org/10.1016/j.indmarman.2020.06.002.
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
Cobbs, Joe, Tobias Schäfers, and Mark D. Groza. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice 28, no. 4 (2020): 357–72. https://doi.org/10.1080/10696679.2020.1768869.
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
Cziehso, Gerrit Paul, Tobias Schäfers, and Monika Kukar-Kinney. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research 101 (2019): 229–42. https://doi.org/10.1016/j.jbusres.2019.03.050.
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
Albrecht, Arne K., Tobias Schäfers, Gianfranco Walsh, and Sharon E. Beatty. “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery.” Journal of Service Research 22, no. 1 (2019): 60–74. https://doi.org/10.1177/1094670518802059.
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
Schäfers, Tobias, Roger Moser, and Gopalakrishnan Narayanamurthy. “Access-Based Services for the Base of the Pyramid.” Journal of Service Research 21, no. 4 (2018): 421–37. https://doi.org/10.1177/1094670518770034.
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
Schäfers, Tobias, and Julia Schamari. “Service Recovery via Social Media.” Journal of Service Research 19, no. 2 (2016): 192–208. https://doi.org/10.1177/1094670515606064.
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
Schäfers, Tobias, Stephanie J. Lawson, and Monika Kukar-Kinney. “How the Burdens of Ownership Promote Consumer Usage of Access-Based Services.” Marketing Letters 27, no. 3 (2016): 569–77. https://doi.org/10.1007/s11002-015-9366-x.
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
Kukar-Kinney, Monika, Angeline Close Scheinbaum, and Tobias Schäfers. “Compulsive Buying in Online Daily Deal Settings: An Investigation of Motivations and Contextual Elements.” Journal of Business Research 69, no. 2 (2016): 691–99. https://doi.org/10.1016/j.jbusres.2015.08.021.
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
Schäfers, Tobias, Kristina Wittkowski, Sabine Benoit (née Moeller), and Rosellina Ferraro. “Contagious Effects of Customer Misbehavior in Access-Based Services.” Journal of Service Research 19, no. 1 (2016): 3–21. https://doi.org/10.1177/1094670515595047.
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
Benoit (nee Moeller), Sabine, Tobias Schäfers, and Raphael Heider. “Understanding On-the-Go Consumption: Identifying and Quantifying Its Determinants.” Journal of Retailing and Consumer Services 31 (2016): 32–42. https://doi.org/10.1016/j.jretconser.2016.03.003.
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
Hirschinger, Micha, Roger Moser, Tobias Schäfers, and Evi Hartmann. “No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model.” Thunderbird International Business Review 58, no. 5 (2016): 373–84. https://doi.org/10.1002/tie.21745.
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
Zoellner, Felix, and Tobias Schäfers. “Do Price Promotions Help or Hurt Premium-Product Brands?” Journal of Advertising Research 55, no. 3 (2015): 270–83. https://doi.org/10.2501/JAR-2015-008.
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
Schamari, Julia, and Tobias Schäfers. “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-Generated Platforms to Increase Positive Consumer Engagement.” Journal of Interactive Marketing 30 (2015): 20–33. https://doi.org/10.1016/j.intmar.2014.12.001.
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
Neudecker, Niels, Franz-Rudolf Esch, Tobias Schäfers, and Sandro Valussi. “Message Reframing in Advertising.” Psychology & Marketing 31, no. 11 (2014): 946–57. https://doi.org/10.1002/mar.20745.
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
Schäfers, Tobias, and Dieter Dahlhoff. “Die Beziehung zum Kunden gestalten.” In Strategie und Technik des Automobilmarketing, edited by Franz-Rudolf Esch, 237–67. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. https://doi.org/10.1007/978-3-8349-3831-2_8.
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
Schäfers, Tobias. “Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business.” In Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko, edited by Hans-Christian Riekhof, 133–49. Wiesbaden: Gabler Verlag, 2013. https://doi.org/10.1007/978-3-8349-4555-6_8.
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
Schäfers, Tobias. “Exploring Carsharing Usage Motives: A Hierarchical Means-End Chain Analysis.” Transportation Research Part A: Policy and Practice 47 (2013): 69–77. https://doi.org/10.1016/j.tra.2012.10.024.
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
Moser, Roger, Tobias Schäfers, and Jan Niklas Meise. “Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India.” Marketing Review St. Gallen 29, no. 3 (2012): 22–27. https://doi.org/10.1365/s11621-012-0133-6.
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
Schäfers, Tobias, and Franz-Rudolf Esch. “Der Hybrid-Fahrer, das Unbekannte Wesen?” ATZagenda 1, no. 1 (2012): 90–95. https://doi.org/10.1007/s40357-012-0028-1.
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
Schamari, Julia, and Tobias Schäfers. “Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung.” Marketing Review St. Gallen 29, no. 4 (2012): 54–59. https://doi.org/10.1365/s11621-012-0152-3.
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
Gresel, Ronja, Tobias Schäfers, and Jochen Basting. “Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen.” Marketing Review St. Gallen 29, no. 4 (2012): 22–27. https://doi.org/10.1365/s11621-012-0147-0.
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
Schäfers, Tobias, Markus Gräßler, and Ronja Gresel. “Dialogmarketing in Marktnischen aus Konsumentenperspektive.” In Dialogmarketing Perspektiven 2010/2011, 131–48. Wiesbaden: Gabler, 2011. https://doi.org/10.1007/978-3-8349-6593-6_7.
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
Mattmüller, Roland, Hendrik Bosshammer, and Tobias Schäfers. “Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext.” In Herausforderungen der internationalen marktorientierten Unternehmensführung, edited by Andreas Mann, 407–19. Wiesbaden: Gabler, 2011. https://doi.org/10.1007/978-3-8349-6483-0_19.
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
Huneke, Tabea, Sabine Moeller, and Tobias Schäfers. “Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-Go Consumption?” SSRN Electronic Journal, 2010. https://doi.org/10.2139/ssrn.1582890.
HSBI-PUB | DOI
 
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55 Publikationen

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[55]
2025 | Artikel | FH-PUB-ID: 6266 | OA
Benoit, Sabine, Katrin Merfeld, Vivian S.C. Tunn, Tobias Schäfers, and Tor Wallin Andreassen. “The B2B Sharing Economy: Framework, Implications, and Future Research.” Journal of Business Research 191 (2025). https://doi.org/10.1016/j.jbusres.2025.115244.
HSBI-PUB | DOI | Download (ext.)
 
[54]
2025 | Buchbeitrag | FH-PUB-ID: 5906 | OA
Schäfers, Tobias. “Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen.” In Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft, edited by Gregor Albers and Hanjo Hamann, 207–15. Tübingen: Mohr Siebeck, 2025. https://doi.org/10.1628/978-3-16-164418-4.
HSBI-PUB | DOI | Download (ext.)
 
[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
Florea, Dorian, Ashwin Baliga, Deva Rangarajan, and Tobias Schäfers. “Customer Education in Value-Based Selling,” 2025.
HSBI-PUB
 
[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
Narayanamurthy, Gopalakrishnan, R Sai Shiva Jayanth, Roger Moser, Tobias Schäfers, and Narayan Prasad Nagendra. “Data-Driven Digital Transformation for Uncertainty Reduction – Application of Satellite Imagery Analytics in Institutional Crop Credit Management.” International Journal of Production Economics 280 (2025). https://doi.org/10.1016/j.ijpe.2024.109498.
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
Schäfers, Tobias, Daniela Hülsebusch, and Gerrit Cziehso. “‘Come and Visit Us!’: The Effects of Factory Tour Participation on Customers.” Industrial Marketing Management 125 (2025): 169–78. https://doi.org/10.1016/j.indmarman.2025.01.004.
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
Eggert, Andreas, Lena Steinhoff, Benedikt Alberternst, Katharina Kessing, Tobias Schäfers, Eva Böhm, Ina Garnefeld, and David Woisetschläger. “»Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability,” 2024.
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
Saracevic, Selma, and Tobias Schäfers. “On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions,” 2024.
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
Schäfers, Tobias, Nadine Pieper, and David Woisetschläger. “AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport,” 2024.
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
Schäfers, Tobias, and Selma Saracevic. “»Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features,” 2024.
HSBI-PUB
 
[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
Breustedt, Lukas, Tobias Schäfers, Gerrit Cziehso, and Stefan Brinkhoff. “The Duality of In-Store Services: Benefits of Tracking and Targeting for Brick-and-Mortar Retailers,” 2024.
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
Breustedt, Lukas, Tobias Schäfers, Gerrit Cziehso, and Stefan Brinkhoff. “Online in the Store: Leveraging Tracking and Targeting for Brick-and-Mortar Retailing,” 2024.
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
Breustedt, Lukas, Tobias Schäfers, Gerrit Cziehso, and Stefan Brinkhoff. “In-Store Tracking: Leveraging Real-Time Data for Targeting in Brick-and-Mortar Retailing,” 2024.
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
Hülsebusch, Daniela, Gerrit Cziehso, and Tobias Schäfers. “‘Come and Visit Us!’: The Effects of Factory Tours on Customer Loyalty,” 2024.
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, Michel van der Borgh, and Tobias Schäfers. “Engaging in Cross-Disciplinary Research.” In How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh, Adam Lindgreen, and Tobias Schäfers, 137–48. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781800888531.00016.
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, and Tobias Schäfers. “The Role of Citations and Other Metrics to Assess Research Quality.” In How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh, Adam Lindgreen, and Tobias Schäfers, 279–88. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781800888531.00026.
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, and Tobias Schäfers. “Achieving Research Quality.” In How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh, Adam Lindgreen, and Tobias Schäfers, 324–32. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781800888531.00028.
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, Peter Naudé, and Tobias Schäfers. “Translating Research into Teaching.” In How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh, Adam Lindgreen, and Tobias Schäfers, 347–63. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781800888531.00031.
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
Borgh, Michel van der, Adam Lindgreen, and Tobias Schäfers, eds. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781800888531.
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
Schäfers, Tobias, and Sabine Benoit. “Pricing in the Sharing Economy.” In Elgar Encyclopedia of Pricing, edited by Andreas Hinterhuber, 244–49. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781035307319.ch46.
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
Schäfers, Tobias. “Freemium.” In Elgar Encyclopedia of Pricing, edited by Andreas Hinterhuber, 83–85. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781035307319.ch13.
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
Mandler, Timo, Gerrit P. Cziehso, Tobias Schäfers, Ann‐Kristin Kupfer, and Alexander Mafael. “This Article Is… Consumer Reactions to Unfinished Teasers for Digital Content.” Psychology & Marketing, 2024. https://doi.org/10.1002/mar.22098.
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
Breustedt, Lukas, and Tobias Schäfers. “How Location-Based Services in Brick-and-Mortar Retailing Enable Smart in-Store Analytics,” 2023.
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
Lauzi, Fabian, Jörg Westphal, Deva Rangarajan, Tobias Schäfers, Maria C. Parra-Merono, and Maria D. De-Juan-Vigaray. “Understanding Sales Enablement in Complex B2B Companies: Uncovering Similarities and Differences in a Cross-Functional and Multi-Level Case Study.” Industrial Marketing Management 108 (2023): 47–64. https://doi.org/10.1016/j.indmarman.2022.11.008.
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
Schäfers, Tobias, Andreas Kessenbrock, Gerrit Cziehso, and Monika Kukar‐Kinney. “Asking Your Phone or a Frontline Employee? The Influence of In‐store Information Source on Choice Overload, Responsibility, and Confidence among Young Consumers.” Psychology & Marketing 40, no. 9 (2023): 1877–93. https://doi.org/10.1002/mar.21861.
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
Breustedt, Lukas, and Tobias Schäfers. “Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing,” 2023.
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
Schäfers, Tobias, Marina Leban, and Florian Vogt. “On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure.” Journal of Business Research 139 (2022): 751–61. https://doi.org/10.1016/j.jbusres.2021.09.054.
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
Cziehso, Gerrit, Tobias Schäfers, Stefan Brinkhoff, and Nina Nauß. “‘Just Try It on!’ – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement,” 2022.
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
Schäfers, Tobias, and Mark Groza. “Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities,” 2022.
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
Borgh, Michel van der, Tobias Schäfers, Adam Lindgreen, and C. Anthony Di Benedetto. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management 103 (2022): A1–6. https://doi.org/10.1016/j.indmarman.2022.03.015.
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
Schäfers, Tobias, Tomas Falk, Ashish Kumar, and Julia Schamari. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research 135 (2021): 282–94. https://doi.org/10.1016/j.jbusres.2021.06.033.
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
Schäfers, Tobias, Gopalakrishnan Narayanamurthy, Roger Moser, and Marina Leban. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing 38, no. 11 (2021): 2073–88. https://doi.org/10.1002/mar.21541.
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
Schäfers, Tobias, Stefan Ruffer, and Eva Böhm. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management 93 (2021): 466–81. https://doi.org/10.1016/j.indmarman.2020.06.002.
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
Cobbs, Joe, Tobias Schäfers, and Mark D. Groza. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice 28, no. 4 (2020): 357–72. https://doi.org/10.1080/10696679.2020.1768869.
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
Cziehso, Gerrit Paul, Tobias Schäfers, and Monika Kukar-Kinney. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research 101 (2019): 229–42. https://doi.org/10.1016/j.jbusres.2019.03.050.
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
Albrecht, Arne K., Tobias Schäfers, Gianfranco Walsh, and Sharon E. Beatty. “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery.” Journal of Service Research 22, no. 1 (2019): 60–74. https://doi.org/10.1177/1094670518802059.
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
Schäfers, Tobias, Roger Moser, and Gopalakrishnan Narayanamurthy. “Access-Based Services for the Base of the Pyramid.” Journal of Service Research 21, no. 4 (2018): 421–37. https://doi.org/10.1177/1094670518770034.
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
Schäfers, Tobias, and Julia Schamari. “Service Recovery via Social Media.” Journal of Service Research 19, no. 2 (2016): 192–208. https://doi.org/10.1177/1094670515606064.
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
Schäfers, Tobias, Stephanie J. Lawson, and Monika Kukar-Kinney. “How the Burdens of Ownership Promote Consumer Usage of Access-Based Services.” Marketing Letters 27, no. 3 (2016): 569–77. https://doi.org/10.1007/s11002-015-9366-x.
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
Kukar-Kinney, Monika, Angeline Close Scheinbaum, and Tobias Schäfers. “Compulsive Buying in Online Daily Deal Settings: An Investigation of Motivations and Contextual Elements.” Journal of Business Research 69, no. 2 (2016): 691–99. https://doi.org/10.1016/j.jbusres.2015.08.021.
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
Schäfers, Tobias, Kristina Wittkowski, Sabine Benoit (née Moeller), and Rosellina Ferraro. “Contagious Effects of Customer Misbehavior in Access-Based Services.” Journal of Service Research 19, no. 1 (2016): 3–21. https://doi.org/10.1177/1094670515595047.
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
Benoit (nee Moeller), Sabine, Tobias Schäfers, and Raphael Heider. “Understanding On-the-Go Consumption: Identifying and Quantifying Its Determinants.” Journal of Retailing and Consumer Services 31 (2016): 32–42. https://doi.org/10.1016/j.jretconser.2016.03.003.
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
Hirschinger, Micha, Roger Moser, Tobias Schäfers, and Evi Hartmann. “No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model.” Thunderbird International Business Review 58, no. 5 (2016): 373–84. https://doi.org/10.1002/tie.21745.
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
Zoellner, Felix, and Tobias Schäfers. “Do Price Promotions Help or Hurt Premium-Product Brands?” Journal of Advertising Research 55, no. 3 (2015): 270–83. https://doi.org/10.2501/JAR-2015-008.
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
Schamari, Julia, and Tobias Schäfers. “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-Generated Platforms to Increase Positive Consumer Engagement.” Journal of Interactive Marketing 30 (2015): 20–33. https://doi.org/10.1016/j.intmar.2014.12.001.
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
Neudecker, Niels, Franz-Rudolf Esch, Tobias Schäfers, and Sandro Valussi. “Message Reframing in Advertising.” Psychology & Marketing 31, no. 11 (2014): 946–57. https://doi.org/10.1002/mar.20745.
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
Schäfers, Tobias, and Dieter Dahlhoff. “Die Beziehung zum Kunden gestalten.” In Strategie und Technik des Automobilmarketing, edited by Franz-Rudolf Esch, 237–67. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. https://doi.org/10.1007/978-3-8349-3831-2_8.
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
Schäfers, Tobias. “Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business.” In Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko, edited by Hans-Christian Riekhof, 133–49. Wiesbaden: Gabler Verlag, 2013. https://doi.org/10.1007/978-3-8349-4555-6_8.
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
Schäfers, Tobias. “Exploring Carsharing Usage Motives: A Hierarchical Means-End Chain Analysis.” Transportation Research Part A: Policy and Practice 47 (2013): 69–77. https://doi.org/10.1016/j.tra.2012.10.024.
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
Moser, Roger, Tobias Schäfers, and Jan Niklas Meise. “Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India.” Marketing Review St. Gallen 29, no. 3 (2012): 22–27. https://doi.org/10.1365/s11621-012-0133-6.
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
Schäfers, Tobias, and Franz-Rudolf Esch. “Der Hybrid-Fahrer, das Unbekannte Wesen?” ATZagenda 1, no. 1 (2012): 90–95. https://doi.org/10.1007/s40357-012-0028-1.
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
Schamari, Julia, and Tobias Schäfers. “Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung.” Marketing Review St. Gallen 29, no. 4 (2012): 54–59. https://doi.org/10.1365/s11621-012-0152-3.
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
Gresel, Ronja, Tobias Schäfers, and Jochen Basting. “Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen.” Marketing Review St. Gallen 29, no. 4 (2012): 22–27. https://doi.org/10.1365/s11621-012-0147-0.
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
Schäfers, Tobias, Markus Gräßler, and Ronja Gresel. “Dialogmarketing in Marktnischen aus Konsumentenperspektive.” In Dialogmarketing Perspektiven 2010/2011, 131–48. Wiesbaden: Gabler, 2011. https://doi.org/10.1007/978-3-8349-6593-6_7.
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
Mattmüller, Roland, Hendrik Bosshammer, and Tobias Schäfers. “Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext.” In Herausforderungen der internationalen marktorientierten Unternehmensführung, edited by Andreas Mann, 407–19. Wiesbaden: Gabler, 2011. https://doi.org/10.1007/978-3-8349-6483-0_19.
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
Huneke, Tabea, Sabine Moeller, and Tobias Schäfers. “Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-Go Consumption?” SSRN Electronic Journal, 2010. https://doi.org/10.2139/ssrn.1582890.
HSBI-PUB | DOI
 
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