PUBLIKATIONSSERVER

Tobias Schäfers

Fachbereich Wirtschaft
https://orcid.org/0000-0002-2533-335X

55 Publikationen

Alle markieren

[55]
2025 | Artikel | FH-PUB-ID: 6266 | OA
S. Benoit, K. Merfeld, V. S. C. Tunn, T. Schäfers, and T. W. Andreassen, “The B2B sharing economy: Framework, implications, and future research,” Journal of Business Research, vol. 191, 2025.
HSBI-PUB | DOI | Download (ext.)
 
[54]
2025 | Buchbeitrag | FH-PUB-ID: 5906 | OA
T. Schäfers, “Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen,” in Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft, G. Albers and H. Hamann, Eds. Tübingen: Mohr Siebeck, 2025, pp. 207–215.
HSBI-PUB | DOI | Download (ext.)
 
[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
D. Florea, A. Baliga, D. Rangarajan, and T. Schäfers, “Customer Education in Value-Based Selling,” presented at the 8th Industrial Marketing Management Summit, Sarajevo, 2025.
HSBI-PUB
 
[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
G. Narayanamurthy, R. S. S. Jayanth, R. Moser, T. Schäfers, and N. P. Nagendra, “Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management,” International Journal of Production Economics, vol. 280, 2025.
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
T. Schäfers, D. Hülsebusch, and G. Cziehso, “‘Come and visit us!’: The effects of factory tour participation on customers,” Industrial Marketing Management, vol. 125, pp. 169–178, 2025.
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
A. Eggert et al., “»Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability,” presented at the EMAC 2024, Bukarest, 2024.
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
S. Saracevic and T. Schäfers, “On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions,” presented at the 13th AMA SERVSIG Conference, Bordeaux, 2024.
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
T. Schäfers, N. Pieper, and D. Woisetschläger, “AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport,” presented at the 13th AMA SERVSIG Conference, Bordeaux, 2024.
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
T. Schäfers and S. Saracevic, “»Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features,” presented at the Frontiers in Service Conference 2024, Amelia Island Florida, 2024.
HSBI-PUB
 
[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
L. Breustedt, T. Schäfers, G. Cziehso, and S. Brinkhoff, “The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers,” presented at the Frontiers in Service Conference 2024, Amelia Island, 2024.
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
L. Breustedt, T. Schäfers, G. Cziehso, and S. Brinkhoff, “Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing,” presented at the 13th AMA SERVSIG Conference, Bordeaux, 2024.
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
L. Breustedt, T. Schäfers, G. Cziehso, and S. Brinkhoff, “In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing,” presented at the CHIMSPAS 2024 - International Conference on Challenges in Managing Smart Products and Services, Bielefeld, 2024.
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
D. Hülsebusch, G. Cziehso, and T. Schäfers, “‘Come and Visit Us!’: The Effects of Factory Tours on Customer Loyalty,” presented at the 7th Industrial Marketing Management Summit, Leeds, 2024.
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
A. Lindgreen, C. A. Di Benedetto, R. J. Brodie, M. van der Borgh, and T. Schäfers, “Engaging in cross-disciplinary research,” in How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds. Cheltenham: Edward Elgar Publishing, 2024, pp. 137–148.
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
A. Lindgreen, C. A. Di Benedetto, R. J. Brodie, and T. Schäfers, “The role of citations and other metrics to assess research quality,” in How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds. Cheltenham: Edward Elgar Publishing, 2024, pp. 279–288.
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
A. Lindgreen, C. A. Di Benedetto, R. J. Brodie, and T. Schäfers, “Achieving research quality,” in How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds. Cheltenham: Edward Elgar Publishing, 2024, pp. 324–332.
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
A. Lindgreen, C. A. Di Benedetto, R. J. Brodie, P. Naudé, and T. Schäfers, “Translating research into teaching,” in How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds. Cheltenham: Edward Elgar Publishing, 2024, pp. 347–363.
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds., How to Achieve Societal Impact through Engaged and Collaborative Scholarship. Cheltenham: Edward Elgar Publishing, 2024.
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
T. Schäfers and S. Benoit, “Pricing in the sharing economy,” in Elgar Encyclopedia of Pricing, A. Hinterhuber, Ed. Cheltenham: Edward Elgar Publishing, 2024, pp. 244–249.
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
T. Schäfers, “Freemium,” in Elgar Encyclopedia of Pricing, A. Hinterhuber, Ed. Cheltenham: Edward Elgar Publishing, 2024, pp. 83–85.
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
T. Mandler, G. P. Cziehso, T. Schäfers, A. Kupfer, and A. Mafael, “This article is… Consumer reactions to unfinished teasers for digital content,” Psychology & Marketing, 2024.
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
L. Breustedt and T. Schäfers, “How location-based services in brick-and-mortar retailing enable smart in-store analytics,” presented at the CHIMSPAS 2023 - International Conference on Challenges in Managing Smart Products and Services, Bielefeld, 2023.
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M. C. Parra-Merono, and M. D. De-Juan-Vigaray, “Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study,” Industrial Marketing Management, vol. 108, pp. 47–64, 2023.
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
T. Schäfers, A. Kessenbrock, G. Cziehso, and M. Kukar‐Kinney, “Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers,” Psychology & Marketing, vol. 40, no. 9, pp. 1877–1893, 2023.
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
L. Breustedt and T. Schäfers, “Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing,” presented at the 2023 Frontiers in Service Conference, Maastricht, 2023.
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
T. Schäfers, M. Leban, and F. Vogt, “On-demand features: Consumer reactions to tangibility and pricing structure,” Journal of Business Research, vol. 139, pp. 751–761, 2022.
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
G. Cziehso, T. Schäfers, S. Brinkhoff, and N. Nauß, “‘Just try it on!’ – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement,” presented at the EMAC Annual Conference 2022, Budapest, 2022.
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
T. Schäfers and M. Groza, “Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities,” presented at the International Conference on Challenges in Managing Smart Products and Services, Bielefeld, 2022.
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
M. van der Borgh, T. Schäfers, A. Lindgreen, and C. A. Di Benedetto, “Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management,” Industrial Marketing Management, vol. 103, pp. A1–A6, 2022.
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
T. Schäfers, T. Falk, A. Kumar, and J. Schamari, “More of the same? Effects of volume and variety of social media brand engagement behavior,” Journal of Business Research, vol. 135, pp. 282–294, 2021.
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
T. Schäfers, G. Narayanamurthy, R. Moser, and M. Leban, “The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks,” Psychology & Marketing, vol. 38, no. 11, pp. 2073–2088, 2021.
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
T. Schäfers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,” Industrial Marketing Management, vol. 93, pp. 466–481, 2021.
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
J. Cobbs, T. Schäfers, and M. D. Groza, “Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements,” Journal of Marketing Theory and Practice, vol. 28, no. 4, pp. 357–372, 2020.
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
G. P. Cziehso, T. Schäfers, and M. Kukar-Kinney, “Free no more - investigating customer reactions to unexpected free-to-fee switches,” Journal of Business Research, vol. 101, pp. 229–242, 2019.
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
A. K. Albrecht, T. Schäfers, G. Walsh, and S. E. Beatty, “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery,” Journal of Service Research, vol. 22, no. 1, pp. 60–74, 2019.
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
T. Schäfers, R. Moser, and G. Narayanamurthy, “Access-Based Services for the Base of the Pyramid,” Journal of Service Research, vol. 21, no. 4, pp. 421–437, 2018.
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
T. Schäfers and J. Schamari, “Service Recovery via Social Media,” Journal of Service Research, vol. 19, no. 2, pp. 192–208, 2016.
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
T. Schäfers, S. J. Lawson, and M. Kukar-Kinney, “How the burdens of ownership promote consumer usage of access-based services,” Marketing Letters, vol. 27, no. 3, pp. 569–577, 2016.
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
M. Kukar-Kinney, A. C. Scheinbaum, and T. Schäfers, “Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements,” Journal of Business Research, vol. 69, no. 2, pp. 691–699, 2016.
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
T. Schäfers, K. Wittkowski, S. Benoit (née Moeller), and R. Ferraro, “Contagious Effects of Customer Misbehavior in Access-Based Services,” Journal of Service Research, vol. 19, no. 1, pp. 3–21, 2016.
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
S. Benoit (nee Moeller), T. Schäfers, and R. Heider, “Understanding on-the-go consumption: Identifying and quantifying its determinants,” Journal of Retailing and Consumer Services, vol. 31, pp. 32–42, 2016.
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
M. Hirschinger, R. Moser, T. Schäfers, and E. Hartmann, “No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model,” Thunderbird International Business Review, vol. 58, no. 5, pp. 373–384, 2016.
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
F. Zoellner and T. Schäfers, “Do Price Promotions Help or Hurt Premium-Product Brands?,” Journal of Advertising Research, vol. 55, no. 3, pp. 270–283, 2015.
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
J. Schamari and T. Schäfers, “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement,” Journal of Interactive Marketing, vol. 30, pp. 20–33, 2015.
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
N. Neudecker, F.-R. Esch, T. Schäfers, and S. Valussi, “Message Reframing in Advertising,” Psychology & Marketing, vol. 31, no. 11, pp. 946–957, 2014.
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
T. Schäfers and D. Dahlhoff, “Die Beziehung zum Kunden gestalten,” in Strategie und Technik des Automobilmarketing, F.-R. Esch, Ed. Wiesbaden: Springer Fachmedien Wiesbaden, 2013, pp. 237–267.
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
T. Schäfers, “Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business,” in Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko, H.-C. Riekhof, Ed. Wiesbaden: Gabler Verlag, 2013, pp. 133–149.
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
T. Schäfers, “Exploring carsharing usage motives: A hierarchical means-end chain analysis,” Transportation Research Part A: Policy and Practice, vol. 47, pp. 69–77, 2013.
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
R. Moser, T. Schäfers, and J. N. Meise, “Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India,” Marketing Review St. Gallen, vol. 29, no. 3, pp. 22–27, 2012.
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
T. Schäfers and F.-R. Esch, “Der Hybrid-Fahrer, das Unbekannte Wesen?,” ATZagenda, vol. 1, no. 1, pp. 90–95, 2012.
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
J. Schamari and T. Schäfers, “Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung,” Marketing Review St. Gallen, vol. 29, no. 4, pp. 54–59, 2012.
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
R. Gresel, T. Schäfers, and J. Basting, “Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen,” Marketing Review St. Gallen, vol. 29, no. 4, pp. 22–27, 2012.
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
T. Schäfers, M. Gräßler, and R. Gresel, “Dialogmarketing in Marktnischen aus Konsumentenperspektive,” in Dialogmarketing Perspektiven 2010/2011, Wiesbaden: Gabler, 2011, pp. 131–148.
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
R. Mattmüller, H. Bosshammer, and T. Schäfers, “Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext,” in Herausforderungen der internationalen marktorientierten Unternehmensführung, A. Mann, Ed. Wiesbaden: Gabler, 2011, pp. 407–419.
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
T. Huneke, S. Moeller, and T. Schäfers, “Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption?,” SSRN Electronic Journal, 2010.
HSBI-PUB | DOI
 
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55 Publikationen

Alle markieren

[55]
2025 | Artikel | FH-PUB-ID: 6266 | OA
S. Benoit, K. Merfeld, V. S. C. Tunn, T. Schäfers, and T. W. Andreassen, “The B2B sharing economy: Framework, implications, and future research,” Journal of Business Research, vol. 191, 2025.
HSBI-PUB | DOI | Download (ext.)
 
[54]
2025 | Buchbeitrag | FH-PUB-ID: 5906 | OA
T. Schäfers, “Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen,” in Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft, G. Albers and H. Hamann, Eds. Tübingen: Mohr Siebeck, 2025, pp. 207–215.
HSBI-PUB | DOI | Download (ext.)
 
[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
D. Florea, A. Baliga, D. Rangarajan, and T. Schäfers, “Customer Education in Value-Based Selling,” presented at the 8th Industrial Marketing Management Summit, Sarajevo, 2025.
HSBI-PUB
 
[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
G. Narayanamurthy, R. S. S. Jayanth, R. Moser, T. Schäfers, and N. P. Nagendra, “Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management,” International Journal of Production Economics, vol. 280, 2025.
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
T. Schäfers, D. Hülsebusch, and G. Cziehso, “‘Come and visit us!’: The effects of factory tour participation on customers,” Industrial Marketing Management, vol. 125, pp. 169–178, 2025.
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
A. Eggert et al., “»Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability,” presented at the EMAC 2024, Bukarest, 2024.
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
S. Saracevic and T. Schäfers, “On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions,” presented at the 13th AMA SERVSIG Conference, Bordeaux, 2024.
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
T. Schäfers, N. Pieper, and D. Woisetschläger, “AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport,” presented at the 13th AMA SERVSIG Conference, Bordeaux, 2024.
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
T. Schäfers and S. Saracevic, “»Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features,” presented at the Frontiers in Service Conference 2024, Amelia Island Florida, 2024.
HSBI-PUB
 
[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
L. Breustedt, T. Schäfers, G. Cziehso, and S. Brinkhoff, “The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers,” presented at the Frontiers in Service Conference 2024, Amelia Island, 2024.
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
L. Breustedt, T. Schäfers, G. Cziehso, and S. Brinkhoff, “Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing,” presented at the 13th AMA SERVSIG Conference, Bordeaux, 2024.
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
L. Breustedt, T. Schäfers, G. Cziehso, and S. Brinkhoff, “In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing,” presented at the CHIMSPAS 2024 - International Conference on Challenges in Managing Smart Products and Services, Bielefeld, 2024.
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
D. Hülsebusch, G. Cziehso, and T. Schäfers, “‘Come and Visit Us!’: The Effects of Factory Tours on Customer Loyalty,” presented at the 7th Industrial Marketing Management Summit, Leeds, 2024.
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
A. Lindgreen, C. A. Di Benedetto, R. J. Brodie, M. van der Borgh, and T. Schäfers, “Engaging in cross-disciplinary research,” in How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds. Cheltenham: Edward Elgar Publishing, 2024, pp. 137–148.
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
A. Lindgreen, C. A. Di Benedetto, R. J. Brodie, and T. Schäfers, “The role of citations and other metrics to assess research quality,” in How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds. Cheltenham: Edward Elgar Publishing, 2024, pp. 279–288.
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
A. Lindgreen, C. A. Di Benedetto, R. J. Brodie, and T. Schäfers, “Achieving research quality,” in How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds. Cheltenham: Edward Elgar Publishing, 2024, pp. 324–332.
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
A. Lindgreen, C. A. Di Benedetto, R. J. Brodie, P. Naudé, and T. Schäfers, “Translating research into teaching,” in How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds. Cheltenham: Edward Elgar Publishing, 2024, pp. 347–363.
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds., How to Achieve Societal Impact through Engaged and Collaborative Scholarship. Cheltenham: Edward Elgar Publishing, 2024.
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
T. Schäfers and S. Benoit, “Pricing in the sharing economy,” in Elgar Encyclopedia of Pricing, A. Hinterhuber, Ed. Cheltenham: Edward Elgar Publishing, 2024, pp. 244–249.
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
T. Schäfers, “Freemium,” in Elgar Encyclopedia of Pricing, A. Hinterhuber, Ed. Cheltenham: Edward Elgar Publishing, 2024, pp. 83–85.
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
T. Mandler, G. P. Cziehso, T. Schäfers, A. Kupfer, and A. Mafael, “This article is… Consumer reactions to unfinished teasers for digital content,” Psychology & Marketing, 2024.
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
L. Breustedt and T. Schäfers, “How location-based services in brick-and-mortar retailing enable smart in-store analytics,” presented at the CHIMSPAS 2023 - International Conference on Challenges in Managing Smart Products and Services, Bielefeld, 2023.
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M. C. Parra-Merono, and M. D. De-Juan-Vigaray, “Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study,” Industrial Marketing Management, vol. 108, pp. 47–64, 2023.
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
T. Schäfers, A. Kessenbrock, G. Cziehso, and M. Kukar‐Kinney, “Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers,” Psychology & Marketing, vol. 40, no. 9, pp. 1877–1893, 2023.
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
L. Breustedt and T. Schäfers, “Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing,” presented at the 2023 Frontiers in Service Conference, Maastricht, 2023.
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
T. Schäfers, M. Leban, and F. Vogt, “On-demand features: Consumer reactions to tangibility and pricing structure,” Journal of Business Research, vol. 139, pp. 751–761, 2022.
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
G. Cziehso, T. Schäfers, S. Brinkhoff, and N. Nauß, “‘Just try it on!’ – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement,” presented at the EMAC Annual Conference 2022, Budapest, 2022.
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
T. Schäfers and M. Groza, “Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities,” presented at the International Conference on Challenges in Managing Smart Products and Services, Bielefeld, 2022.
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
M. van der Borgh, T. Schäfers, A. Lindgreen, and C. A. Di Benedetto, “Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management,” Industrial Marketing Management, vol. 103, pp. A1–A6, 2022.
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
T. Schäfers, T. Falk, A. Kumar, and J. Schamari, “More of the same? Effects of volume and variety of social media brand engagement behavior,” Journal of Business Research, vol. 135, pp. 282–294, 2021.
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
T. Schäfers, G. Narayanamurthy, R. Moser, and M. Leban, “The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks,” Psychology & Marketing, vol. 38, no. 11, pp. 2073–2088, 2021.
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
T. Schäfers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,” Industrial Marketing Management, vol. 93, pp. 466–481, 2021.
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
J. Cobbs, T. Schäfers, and M. D. Groza, “Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements,” Journal of Marketing Theory and Practice, vol. 28, no. 4, pp. 357–372, 2020.
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
G. P. Cziehso, T. Schäfers, and M. Kukar-Kinney, “Free no more - investigating customer reactions to unexpected free-to-fee switches,” Journal of Business Research, vol. 101, pp. 229–242, 2019.
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
A. K. Albrecht, T. Schäfers, G. Walsh, and S. E. Beatty, “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery,” Journal of Service Research, vol. 22, no. 1, pp. 60–74, 2019.
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
T. Schäfers, R. Moser, and G. Narayanamurthy, “Access-Based Services for the Base of the Pyramid,” Journal of Service Research, vol. 21, no. 4, pp. 421–437, 2018.
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
T. Schäfers and J. Schamari, “Service Recovery via Social Media,” Journal of Service Research, vol. 19, no. 2, pp. 192–208, 2016.
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
T. Schäfers, S. J. Lawson, and M. Kukar-Kinney, “How the burdens of ownership promote consumer usage of access-based services,” Marketing Letters, vol. 27, no. 3, pp. 569–577, 2016.
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
M. Kukar-Kinney, A. C. Scheinbaum, and T. Schäfers, “Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements,” Journal of Business Research, vol. 69, no. 2, pp. 691–699, 2016.
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
T. Schäfers, K. Wittkowski, S. Benoit (née Moeller), and R. Ferraro, “Contagious Effects of Customer Misbehavior in Access-Based Services,” Journal of Service Research, vol. 19, no. 1, pp. 3–21, 2016.
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
S. Benoit (nee Moeller), T. Schäfers, and R. Heider, “Understanding on-the-go consumption: Identifying and quantifying its determinants,” Journal of Retailing and Consumer Services, vol. 31, pp. 32–42, 2016.
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
M. Hirschinger, R. Moser, T. Schäfers, and E. Hartmann, “No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model,” Thunderbird International Business Review, vol. 58, no. 5, pp. 373–384, 2016.
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
F. Zoellner and T. Schäfers, “Do Price Promotions Help or Hurt Premium-Product Brands?,” Journal of Advertising Research, vol. 55, no. 3, pp. 270–283, 2015.
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
J. Schamari and T. Schäfers, “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement,” Journal of Interactive Marketing, vol. 30, pp. 20–33, 2015.
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
N. Neudecker, F.-R. Esch, T. Schäfers, and S. Valussi, “Message Reframing in Advertising,” Psychology & Marketing, vol. 31, no. 11, pp. 946–957, 2014.
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
T. Schäfers and D. Dahlhoff, “Die Beziehung zum Kunden gestalten,” in Strategie und Technik des Automobilmarketing, F.-R. Esch, Ed. Wiesbaden: Springer Fachmedien Wiesbaden, 2013, pp. 237–267.
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
T. Schäfers, “Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business,” in Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko, H.-C. Riekhof, Ed. Wiesbaden: Gabler Verlag, 2013, pp. 133–149.
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
T. Schäfers, “Exploring carsharing usage motives: A hierarchical means-end chain analysis,” Transportation Research Part A: Policy and Practice, vol. 47, pp. 69–77, 2013.
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
R. Moser, T. Schäfers, and J. N. Meise, “Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India,” Marketing Review St. Gallen, vol. 29, no. 3, pp. 22–27, 2012.
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
T. Schäfers and F.-R. Esch, “Der Hybrid-Fahrer, das Unbekannte Wesen?,” ATZagenda, vol. 1, no. 1, pp. 90–95, 2012.
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
J. Schamari and T. Schäfers, “Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung,” Marketing Review St. Gallen, vol. 29, no. 4, pp. 54–59, 2012.
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
R. Gresel, T. Schäfers, and J. Basting, “Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen,” Marketing Review St. Gallen, vol. 29, no. 4, pp. 22–27, 2012.
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
T. Schäfers, M. Gräßler, and R. Gresel, “Dialogmarketing in Marktnischen aus Konsumentenperspektive,” in Dialogmarketing Perspektiven 2010/2011, Wiesbaden: Gabler, 2011, pp. 131–148.
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
R. Mattmüller, H. Bosshammer, and T. Schäfers, “Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext,” in Herausforderungen der internationalen marktorientierten Unternehmensführung, A. Mann, Ed. Wiesbaden: Gabler, 2011, pp. 407–419.
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
T. Huneke, S. Moeller, and T. Schäfers, “Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption?,” SSRN Electronic Journal, 2010.
HSBI-PUB | DOI
 
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