PUBLIKATIONSSERVER

Tobias Schäfers

Fachbereich Wirtschaft
https://orcid.org/0000-0002-2533-335X

55 Publikationen

Alle markieren

[55]
2025 | Artikel | FH-PUB-ID: 6266 | OA
@article{Benoit_Merfeld_Tunn_Schäfers_Andreassen_2025, title={The B2B sharing economy: Framework, implications, and future research}, volume={191}, DOI={10.1016/j.jbusres.2025.115244}, number={115244}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Benoit, Sabine and Merfeld, Katrin and Tunn, Vivian S.C. and Schäfers, Tobias and Andreassen, Tor Wallin}, year={2025} }
HSBI-PUB | DOI | Download (ext.)
 
[54]
2025 | Buchbeitrag | FH-PUB-ID: 5906 | OA
@inbook{Schäfers_2025, place={Tübingen}, title={Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen}, DOI={10.1628/978-3-16-164418-4}, booktitle={Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft}, publisher={Mohr Siebeck}, author={Schäfers, Tobias}, editor={Albers, Gregor and Hamann, HanjoEditors}, year={2025}, pages={207–215} }
HSBI-PUB | DOI | Download (ext.)
 
[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
@inproceedings{Florea_Baliga_Rangarajan_Schäfers_2025, title={Customer Education in Value-Based Selling}, author={Florea, Dorian and Baliga, Ashwin and Rangarajan, Deva and Schäfers, Tobias}, year={2025} }
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[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
@article{Narayanamurthy_Jayanth_Moser_Schäfers_Nagendra_2025, title={Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management}, volume={280}, DOI={10.1016/j.ijpe.2024.109498}, number={109498}, journal={International Journal of Production Economics}, publisher={Elsevier BV}, author={Narayanamurthy, Gopalakrishnan and Jayanth, R Sai Shiva and Moser, Roger and Schäfers, Tobias and Nagendra, Narayan Prasad}, year={2025} }
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
@article{Schäfers_Hülsebusch_Cziehso_2025, title={“Come and visit us!”: The effects of factory tour participation on customers}, volume={125}, DOI={10.1016/j.indmarman.2025.01.004}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Schäfers, Tobias and Hülsebusch, Daniela and Cziehso, Gerrit}, year={2025}, pages={169–178} }
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
@inproceedings{Eggert_Steinhoff_Alberternst_Kessing_Schäfers_Böhm_Garnefeld_Woisetschläger_2024, title={»Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability}, author={Eggert, Andreas and Steinhoff, Lena and Alberternst, Benedikt and Kessing, Katharina and Schäfers, Tobias and Böhm, Eva and Garnefeld, Ina and Woisetschläger, David}, year={2024} }
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
@inproceedings{Saracevic_Schäfers_2024, title={On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions}, author={Saracevic, Selma and Schäfers, Tobias}, year={2024} }
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
@inproceedings{Schäfers_Pieper_Woisetschläger_2024, title={AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport}, author={Schäfers, Tobias and Pieper, Nadine and Woisetschläger, David}, year={2024} }
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
@inproceedings{Schäfers_Saracevic_2024, title={»Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features}, author={Schäfers, Tobias and Saracevic, Selma}, year={2024} }
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[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
@inproceedings{Breustedt_Schäfers_Cziehso_Brinkhoff_2024, title={The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers}, author={Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan}, year={2024} }
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
@inproceedings{Breustedt_Schäfers_Cziehso_Brinkhoff_2024, title={Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing}, author={Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan}, year={2024} }
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
@inproceedings{Breustedt_Schäfers_Cziehso_Brinkhoff_2024, title={In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing}, author={Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan}, year={2024} }
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
@inproceedings{Hülsebusch_Cziehso_Schäfers_2024, title={“Come and Visit Us!”: The Effects of Factory Tours on Customer Loyalty}, author={Hülsebusch, Daniela and Cziehso, Gerrit and Schäfers, Tobias}, year={2024} }
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
@inbook{Lindgreen_Di Benedetto_Brodie_van der Borgh_Schäfers_2024, place={Cheltenham}, title={Engaging in cross-disciplinary research}, DOI={10.4337/9781800888531.00016}, booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing}, author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and van der Borgh, Michel and Schäfers, Tobias}, editor={van der Borgh, Michel and Lindgreen, Adam and Schäfers, TobiasEditors}, year={2024}, pages={137–148} }
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
@inbook{Lindgreen_Di Benedetto_Brodie_Schäfers_2024, place={Cheltenham}, title={The role of citations and other metrics to assess research quality}, DOI={10.4337/9781800888531.00026}, booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing}, author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and Schäfers, Tobias}, editor={van der Borgh, Michel and Lindgreen, Adam and Schäfers, TobiasEditors}, year={2024}, pages={279–288} }
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
@inbook{Lindgreen_Di Benedetto_Brodie_Schäfers_2024, place={Cheltenham}, title={Achieving research quality}, DOI={10.4337/9781800888531.00028}, booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing}, author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and Schäfers, Tobias}, editor={van der Borgh, Michel and Lindgreen, Adam and Schäfers, TobiasEditors}, year={2024}, pages={324–332} }
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
@inbook{Lindgreen_Di Benedetto_Brodie_Naudé_Schäfers_2024, place={Cheltenham}, title={Translating research into teaching}, DOI={10.4337/9781800888531.00031}, booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing}, author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and Naudé, Peter and Schäfers, Tobias}, editor={van der Borgh, Michel and Lindgreen, Adam and Schäfers, TobiasEditors}, year={2024}, pages={347–363} }
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
@book{van der Borgh_Lindgreen_Schäfers_2024, place={Cheltenham}, title={How to Achieve Societal Impact through Engaged and Collaborative Scholarship}, DOI={10.4337/9781800888531}, publisher={Edward Elgar Publishing}, year={2024} }
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
@inbook{Schäfers_Benoit_2024, place={Cheltenham}, title={Pricing in the sharing economy}, DOI={10.4337/9781035307319.ch46}, booktitle={Elgar Encyclopedia of Pricing}, publisher={Edward Elgar Publishing}, author={Schäfers, Tobias and Benoit, Sabine}, editor={Hinterhuber, AndreasEditor}, year={2024}, pages={244–249} }
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
@inbook{Schäfers_2024, place={Cheltenham}, title={Freemium}, DOI={10.4337/9781035307319.ch13}, booktitle={Elgar Encyclopedia of Pricing}, publisher={Edward Elgar Publishing}, author={Schäfers, Tobias}, editor={Hinterhuber, AndreasEditor}, year={2024}, pages={83–85} }
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
@article{Mandler_Cziehso_Schäfers_Kupfer_Mafael_2024, title={This article is… Consumer reactions to unfinished teasers for digital content}, DOI={10.1002/mar.22098}, journal={Psychology & Marketing}, publisher={Wiley}, author={Mandler, Timo and Cziehso, Gerrit P. and Schäfers, Tobias and Kupfer, Ann‐Kristin and Mafael, Alexander}, year={2024} }
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
@inproceedings{Breustedt_Schäfers_2023, title={How location-based services in brick-and-mortar retailing enable smart in-store analytics}, author={Breustedt, Lukas and Schäfers, Tobias}, year={2023} }
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
@article{Lauzi_Westphal_Rangarajan_Schäfers_Parra-Merono_De-Juan-Vigaray_2023, title={Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study}, volume={108}, DOI={10.1016/j.indmarman.2022.11.008}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Lauzi, Fabian and Westphal, Jörg and Rangarajan, Deva and Schäfers, Tobias and Parra-Merono, Maria C. and De-Juan-Vigaray, Maria D.}, year={2023}, pages={47–64} }
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
@article{Schäfers_Kessenbrock_Cziehso_Kukar‐Kinney_2023, title={Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers}, volume={40}, DOI={10.1002/mar.21861}, number={9}, journal={Psychology & Marketing}, publisher={Wiley}, author={Schäfers, Tobias and Kessenbrock, Andreas and Cziehso, Gerrit and Kukar‐Kinney, Monika}, year={2023}, pages={1877–1893} }
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
@inproceedings{Breustedt_Schäfers_2023, title={Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing}, author={Breustedt, Lukas and Schäfers, Tobias}, year={2023} }
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
@article{Schäfers_Leban_Vogt_2022, title={On-demand features: Consumer reactions to tangibility and pricing structure}, volume={139}, DOI={10.1016/j.jbusres.2021.09.054}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Schäfers, Tobias and Leban, Marina and Vogt, Florian}, year={2022}, pages={751–761} }
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
@inproceedings{Cziehso_Schäfers_Brinkhoff_Nauß_2022, title={“Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement}, author={Cziehso, Gerrit and Schäfers, Tobias and Brinkhoff, Stefan and Nauß, Nina}, year={2022} }
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
@inproceedings{Schäfers_Groza_2022, title={Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities}, author={Schäfers, Tobias and Groza, Mark}, year={2022} }
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
@article{van der Borgh_Schäfers_Lindgreen_Di Benedetto_2022, title={Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management}, volume={103}, DOI={10.1016/j.indmarman.2022.03.015}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={van der Borgh, Michel and Schäfers, Tobias and Lindgreen, Adam and Di Benedetto, C. Anthony}, year={2022}, pages={A1–A6} }
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
@article{Schäfers_Falk_Kumar_Schamari_2021, title={More of the same? Effects of volume and variety of social media brand engagement behavior}, volume={135}, DOI={10.1016/j.jbusres.2021.06.033}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Schäfers, Tobias and Falk, Tomas and Kumar, Ashish and Schamari, Julia}, year={2021}, pages={282–294} }
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
@article{Schäfers_Narayanamurthy_Moser_Leban_2021, title={The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks}, volume={38}, DOI={10.1002/mar.21541}, number={11}, journal={Psychology & Marketing}, publisher={Wiley}, author={Schäfers, Tobias and Narayanamurthy, Gopalakrishnan and Moser, Roger and Leban, Marina}, year={2021}, pages={2073–2088} }
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
@article{Schäfers_Ruffer_Böhm_2021, title={Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration}, volume={93}, DOI={10.1016/j.indmarman.2020.06.002}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Schäfers, Tobias and Ruffer, Stefan and Böhm, Eva}, year={2021}, pages={466–481} }
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
@article{Cobbs_Schäfers_Groza_2020, title={Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements}, volume={28}, DOI={10.1080/10696679.2020.1768869}, number={4}, journal={Journal of Marketing Theory and Practice}, publisher={Informa UK Limited}, author={Cobbs, Joe and Schäfers, Tobias and Groza, Mark D.}, year={2020}, pages={357–372} }
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
@article{Cziehso_Schäfers_Kukar-Kinney_2019, title={Free no more - investigating customer reactions to unexpected free-to-fee switches}, volume={101}, DOI={10.1016/j.jbusres.2019.03.050}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Cziehso, Gerrit Paul and Schäfers, Tobias and Kukar-Kinney, Monika}, year={2019}, pages={229–242} }
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
@article{Albrecht_Schäfers_Walsh_Beatty_2019, title={The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery}, volume={22}, DOI={10.1177/1094670518802059}, number={1}, journal={Journal of Service Research}, publisher={SAGE Publications}, author={Albrecht, Arne K. and Schäfers, Tobias and Walsh, Gianfranco and Beatty, Sharon E.}, year={2019}, pages={60–74} }
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
@article{Schäfers_Moser_Narayanamurthy_2018, title={Access-Based Services for the Base of the Pyramid}, volume={21}, DOI={10.1177/1094670518770034}, number={4}, journal={Journal of Service Research}, publisher={SAGE Publications}, author={Schäfers, Tobias and Moser, Roger and Narayanamurthy, Gopalakrishnan}, year={2018}, pages={421–437} }
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
@article{Schäfers_Schamari_2016, title={Service Recovery via Social Media}, volume={19}, DOI={10.1177/1094670515606064}, number={2}, journal={Journal of Service Research}, publisher={SAGE Publications}, author={Schäfers, Tobias and Schamari, Julia}, year={2016}, pages={192–208} }
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
@article{Schäfers_Lawson_Kukar-Kinney_2016, title={How the burdens of ownership promote consumer usage of access-based services}, volume={27}, DOI={10.1007/s11002-015-9366-x}, number={3}, journal={Marketing Letters}, publisher={Springer Science and Business Media LLC}, author={Schäfers, Tobias and Lawson, Stephanie J. and Kukar-Kinney, Monika}, year={2016}, pages={569–577} }
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
@article{Kukar-Kinney_Scheinbaum_Schäfers_2016, title={Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements}, volume={69}, DOI={10.1016/j.jbusres.2015.08.021}, number={2}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Kukar-Kinney, Monika and Scheinbaum, Angeline Close and Schäfers, Tobias}, year={2016}, pages={691–699} }
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
@article{Schäfers_Wittkowski_Benoit (née Moeller)_Ferraro_2016, title={Contagious Effects of Customer Misbehavior in Access-Based Services}, volume={19}, DOI={10.1177/1094670515595047}, number={1}, journal={Journal of Service Research}, publisher={SAGE Publications}, author={Schäfers, Tobias and Wittkowski, Kristina and Benoit (née Moeller), Sabine and Ferraro, Rosellina}, year={2016}, pages={3–21} }
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
@article{Benoit (nee Moeller)_Schäfers_Heider_2016, title={Understanding on-the-go consumption: Identifying and quantifying its determinants}, volume={31}, DOI={10.1016/j.jretconser.2016.03.003}, journal={Journal of Retailing and Consumer Services}, publisher={Elsevier BV}, author={Benoit (nee Moeller), Sabine and Schäfers, Tobias and Heider, Raphael}, year={2016}, pages={32–42} }
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
@article{Hirschinger_Moser_Schäfers_Hartmann_2016, title={No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model}, volume={58}, DOI={10.1002/tie.21745}, number={5}, journal={Thunderbird International Business Review}, publisher={Wiley}, author={Hirschinger, Micha and Moser, Roger and Schäfers, Tobias and Hartmann, Evi}, year={2016}, pages={373–384} }
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
@article{Zoellner_Schäfers_2015, title={Do Price Promotions Help or Hurt Premium-Product Brands?}, volume={55}, DOI={10.2501/JAR-2015-008}, number={3}, journal={Journal of Advertising Research}, publisher={WARC Limited}, author={Zoellner, Felix and Schäfers, Tobias}, year={2015}, pages={270–283} }
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
@article{Schamari_Schäfers_2015, title={Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement}, volume={30}, DOI={10.1016/j.intmar.2014.12.001}, journal={Journal of Interactive Marketing}, publisher={SAGE Publications}, author={Schamari, Julia and Schäfers, Tobias}, year={2015}, pages={20–33} }
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
@article{Neudecker_Esch_Schäfers_Valussi_2014, title={Message Reframing in Advertising}, volume={31}, DOI={10.1002/mar.20745}, number={11}, journal={Psychology & Marketing}, publisher={Wiley}, author={Neudecker, Niels and Esch, Franz-Rudolf and Schäfers, Tobias and Valussi, Sandro}, year={2014}, pages={946–957} }
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
@inbook{Schäfers_ Dahlhoff_2013, place={Wiesbaden}, title={Die Beziehung zum Kunden gestalten}, DOI={10.1007/978-3-8349-3831-2_8}, booktitle={Strategie und Technik des Automobilmarketing}, publisher={Springer Fachmedien Wiesbaden}, author={Schäfers, Tobias and Dahlhoff, Dieter}, editor={Esch, Franz-RudolfEditor}, year={2013}, pages={237–267} }
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
@inbook{Schäfers_2013, place={Wiesbaden}, title={Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business}, DOI={10.1007/978-3-8349-4555-6_8}, booktitle={Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko}, publisher={Gabler Verlag}, author={Schäfers, Tobias}, editor={Riekhof, Hans-ChristianEditor}, year={2013}, pages={133–149} }
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
@article{Schäfers_2013, title={Exploring carsharing usage motives: A hierarchical means-end chain analysis}, volume={47}, DOI={10.1016/j.tra.2012.10.024}, journal={Transportation Research Part A: Policy and Practice}, publisher={Elsevier BV}, author={Schäfers, Tobias}, year={2013}, pages={69–77} }
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
@article{Moser_Schäfers_Meise_2012, title={Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India}, volume={29}, DOI={10.1365/s11621-012-0133-6}, number={3}, journal={Marketing Review St. Gallen}, publisher={Springer Science and Business Media LLC}, author={Moser, Roger and Schäfers, Tobias and Meise, Jan Niklas}, year={2012}, pages={22–27} }
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
@article{Schäfers_Esch_2012, title={Der Hybrid-Fahrer, das Unbekannte Wesen?}, volume={1}, DOI={10.1007/s40357-012-0028-1}, number={1}, journal={ATZagenda}, publisher={Springer Science and Business Media LLC}, author={Schäfers, Tobias and Esch, Franz-Rudolf}, year={2012}, pages={90–95} }
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
@article{Schamari_Schäfers_2012, title={Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung}, volume={29}, DOI={10.1365/s11621-012-0152-3}, number={4}, journal={Marketing Review St. Gallen}, publisher={Springer Science and Business Media LLC}, author={Schamari, Julia and Schäfers, Tobias}, year={2012}, pages={54–59} }
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
@article{Gresel_Schäfers_Basting_2012, title={Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen}, volume={29}, DOI={10.1365/s11621-012-0147-0}, number={4}, journal={Marketing Review St. Gallen}, publisher={Springer Science and Business Media LLC}, author={Gresel, Ronja and Schäfers, Tobias and Basting, Jochen}, year={2012}, pages={22–27} }
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
@inbook{Schäfers_Gräßler_Gresel_2011, place={Wiesbaden}, title={Dialogmarketing in Marktnischen aus Konsumentenperspektive}, DOI={10.1007/978-3-8349-6593-6_7}, booktitle={Dialogmarketing Perspektiven 2010/2011}, publisher={Gabler}, author={Schäfers, Tobias and Gräßler, Markus and Gresel, Ronja}, year={2011}, pages={131–148} }
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
@inbook{Mattmüller_Bosshammer_Schäfers_2011, place={Wiesbaden}, title={Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext}, DOI={10.1007/978-3-8349-6483-0_19}, booktitle={Herausforderungen der internationalen marktorientierten Unternehmensführung}, publisher={Gabler}, author={Mattmüller, Roland and Bosshammer, Hendrik and Schäfers, Tobias}, editor={Mann, AndreasEditor}, year={2011}, pages={407–419} }
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
@article{Huneke_Moeller_Schäfers_2010, title={Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption?}, DOI={10.2139/ssrn.1582890}, journal={SSRN Electronic Journal}, publisher={Elsevier BV}, author={Huneke, Tabea and Moeller, Sabine and Schäfers, Tobias}, year={2010} }
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55 Publikationen

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[55]
2025 | Artikel | FH-PUB-ID: 6266 | OA
@article{Benoit_Merfeld_Tunn_Schäfers_Andreassen_2025, title={The B2B sharing economy: Framework, implications, and future research}, volume={191}, DOI={10.1016/j.jbusres.2025.115244}, number={115244}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Benoit, Sabine and Merfeld, Katrin and Tunn, Vivian S.C. and Schäfers, Tobias and Andreassen, Tor Wallin}, year={2025} }
HSBI-PUB | DOI | Download (ext.)
 
[54]
2025 | Buchbeitrag | FH-PUB-ID: 5906 | OA
@inbook{Schäfers_2025, place={Tübingen}, title={Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen}, DOI={10.1628/978-3-16-164418-4}, booktitle={Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft}, publisher={Mohr Siebeck}, author={Schäfers, Tobias}, editor={Albers, Gregor and Hamann, HanjoEditors}, year={2025}, pages={207–215} }
HSBI-PUB | DOI | Download (ext.)
 
[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
@inproceedings{Florea_Baliga_Rangarajan_Schäfers_2025, title={Customer Education in Value-Based Selling}, author={Florea, Dorian and Baliga, Ashwin and Rangarajan, Deva and Schäfers, Tobias}, year={2025} }
HSBI-PUB
 
[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
@article{Narayanamurthy_Jayanth_Moser_Schäfers_Nagendra_2025, title={Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management}, volume={280}, DOI={10.1016/j.ijpe.2024.109498}, number={109498}, journal={International Journal of Production Economics}, publisher={Elsevier BV}, author={Narayanamurthy, Gopalakrishnan and Jayanth, R Sai Shiva and Moser, Roger and Schäfers, Tobias and Nagendra, Narayan Prasad}, year={2025} }
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
@article{Schäfers_Hülsebusch_Cziehso_2025, title={“Come and visit us!”: The effects of factory tour participation on customers}, volume={125}, DOI={10.1016/j.indmarman.2025.01.004}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Schäfers, Tobias and Hülsebusch, Daniela and Cziehso, Gerrit}, year={2025}, pages={169–178} }
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
@inproceedings{Eggert_Steinhoff_Alberternst_Kessing_Schäfers_Böhm_Garnefeld_Woisetschläger_2024, title={»Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability}, author={Eggert, Andreas and Steinhoff, Lena and Alberternst, Benedikt and Kessing, Katharina and Schäfers, Tobias and Böhm, Eva and Garnefeld, Ina and Woisetschläger, David}, year={2024} }
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
@inproceedings{Saracevic_Schäfers_2024, title={On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions}, author={Saracevic, Selma and Schäfers, Tobias}, year={2024} }
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
@inproceedings{Schäfers_Pieper_Woisetschläger_2024, title={AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport}, author={Schäfers, Tobias and Pieper, Nadine and Woisetschläger, David}, year={2024} }
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
@inproceedings{Schäfers_Saracevic_2024, title={»Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features}, author={Schäfers, Tobias and Saracevic, Selma}, year={2024} }
HSBI-PUB
 
[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
@inproceedings{Breustedt_Schäfers_Cziehso_Brinkhoff_2024, title={The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers}, author={Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan}, year={2024} }
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
@inproceedings{Breustedt_Schäfers_Cziehso_Brinkhoff_2024, title={Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing}, author={Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan}, year={2024} }
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
@inproceedings{Breustedt_Schäfers_Cziehso_Brinkhoff_2024, title={In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing}, author={Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan}, year={2024} }
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
@inproceedings{Hülsebusch_Cziehso_Schäfers_2024, title={“Come and Visit Us!”: The Effects of Factory Tours on Customer Loyalty}, author={Hülsebusch, Daniela and Cziehso, Gerrit and Schäfers, Tobias}, year={2024} }
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
@inbook{Lindgreen_Di Benedetto_Brodie_van der Borgh_Schäfers_2024, place={Cheltenham}, title={Engaging in cross-disciplinary research}, DOI={10.4337/9781800888531.00016}, booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing}, author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and van der Borgh, Michel and Schäfers, Tobias}, editor={van der Borgh, Michel and Lindgreen, Adam and Schäfers, TobiasEditors}, year={2024}, pages={137–148} }
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
@inbook{Lindgreen_Di Benedetto_Brodie_Schäfers_2024, place={Cheltenham}, title={The role of citations and other metrics to assess research quality}, DOI={10.4337/9781800888531.00026}, booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing}, author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and Schäfers, Tobias}, editor={van der Borgh, Michel and Lindgreen, Adam and Schäfers, TobiasEditors}, year={2024}, pages={279–288} }
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
@inbook{Lindgreen_Di Benedetto_Brodie_Schäfers_2024, place={Cheltenham}, title={Achieving research quality}, DOI={10.4337/9781800888531.00028}, booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing}, author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and Schäfers, Tobias}, editor={van der Borgh, Michel and Lindgreen, Adam and Schäfers, TobiasEditors}, year={2024}, pages={324–332} }
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
@inbook{Lindgreen_Di Benedetto_Brodie_Naudé_Schäfers_2024, place={Cheltenham}, title={Translating research into teaching}, DOI={10.4337/9781800888531.00031}, booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing}, author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and Naudé, Peter and Schäfers, Tobias}, editor={van der Borgh, Michel and Lindgreen, Adam and Schäfers, TobiasEditors}, year={2024}, pages={347–363} }
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
@book{van der Borgh_Lindgreen_Schäfers_2024, place={Cheltenham}, title={How to Achieve Societal Impact through Engaged and Collaborative Scholarship}, DOI={10.4337/9781800888531}, publisher={Edward Elgar Publishing}, year={2024} }
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
@inbook{Schäfers_Benoit_2024, place={Cheltenham}, title={Pricing in the sharing economy}, DOI={10.4337/9781035307319.ch46}, booktitle={Elgar Encyclopedia of Pricing}, publisher={Edward Elgar Publishing}, author={Schäfers, Tobias and Benoit, Sabine}, editor={Hinterhuber, AndreasEditor}, year={2024}, pages={244–249} }
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
@inbook{Schäfers_2024, place={Cheltenham}, title={Freemium}, DOI={10.4337/9781035307319.ch13}, booktitle={Elgar Encyclopedia of Pricing}, publisher={Edward Elgar Publishing}, author={Schäfers, Tobias}, editor={Hinterhuber, AndreasEditor}, year={2024}, pages={83–85} }
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
@article{Mandler_Cziehso_Schäfers_Kupfer_Mafael_2024, title={This article is… Consumer reactions to unfinished teasers for digital content}, DOI={10.1002/mar.22098}, journal={Psychology & Marketing}, publisher={Wiley}, author={Mandler, Timo and Cziehso, Gerrit P. and Schäfers, Tobias and Kupfer, Ann‐Kristin and Mafael, Alexander}, year={2024} }
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
@inproceedings{Breustedt_Schäfers_2023, title={How location-based services in brick-and-mortar retailing enable smart in-store analytics}, author={Breustedt, Lukas and Schäfers, Tobias}, year={2023} }
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
@article{Lauzi_Westphal_Rangarajan_Schäfers_Parra-Merono_De-Juan-Vigaray_2023, title={Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study}, volume={108}, DOI={10.1016/j.indmarman.2022.11.008}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Lauzi, Fabian and Westphal, Jörg and Rangarajan, Deva and Schäfers, Tobias and Parra-Merono, Maria C. and De-Juan-Vigaray, Maria D.}, year={2023}, pages={47–64} }
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
@article{Schäfers_Kessenbrock_Cziehso_Kukar‐Kinney_2023, title={Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers}, volume={40}, DOI={10.1002/mar.21861}, number={9}, journal={Psychology & Marketing}, publisher={Wiley}, author={Schäfers, Tobias and Kessenbrock, Andreas and Cziehso, Gerrit and Kukar‐Kinney, Monika}, year={2023}, pages={1877–1893} }
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
@inproceedings{Breustedt_Schäfers_2023, title={Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing}, author={Breustedt, Lukas and Schäfers, Tobias}, year={2023} }
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
@article{Schäfers_Leban_Vogt_2022, title={On-demand features: Consumer reactions to tangibility and pricing structure}, volume={139}, DOI={10.1016/j.jbusres.2021.09.054}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Schäfers, Tobias and Leban, Marina and Vogt, Florian}, year={2022}, pages={751–761} }
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
@inproceedings{Cziehso_Schäfers_Brinkhoff_Nauß_2022, title={“Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement}, author={Cziehso, Gerrit and Schäfers, Tobias and Brinkhoff, Stefan and Nauß, Nina}, year={2022} }
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
@inproceedings{Schäfers_Groza_2022, title={Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities}, author={Schäfers, Tobias and Groza, Mark}, year={2022} }
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
@article{van der Borgh_Schäfers_Lindgreen_Di Benedetto_2022, title={Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management}, volume={103}, DOI={10.1016/j.indmarman.2022.03.015}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={van der Borgh, Michel and Schäfers, Tobias and Lindgreen, Adam and Di Benedetto, C. Anthony}, year={2022}, pages={A1–A6} }
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
@article{Schäfers_Falk_Kumar_Schamari_2021, title={More of the same? Effects of volume and variety of social media brand engagement behavior}, volume={135}, DOI={10.1016/j.jbusres.2021.06.033}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Schäfers, Tobias and Falk, Tomas and Kumar, Ashish and Schamari, Julia}, year={2021}, pages={282–294} }
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
@article{Schäfers_Narayanamurthy_Moser_Leban_2021, title={The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks}, volume={38}, DOI={10.1002/mar.21541}, number={11}, journal={Psychology & Marketing}, publisher={Wiley}, author={Schäfers, Tobias and Narayanamurthy, Gopalakrishnan and Moser, Roger and Leban, Marina}, year={2021}, pages={2073–2088} }
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
@article{Schäfers_Ruffer_Böhm_2021, title={Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration}, volume={93}, DOI={10.1016/j.indmarman.2020.06.002}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Schäfers, Tobias and Ruffer, Stefan and Böhm, Eva}, year={2021}, pages={466–481} }
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
@article{Cobbs_Schäfers_Groza_2020, title={Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements}, volume={28}, DOI={10.1080/10696679.2020.1768869}, number={4}, journal={Journal of Marketing Theory and Practice}, publisher={Informa UK Limited}, author={Cobbs, Joe and Schäfers, Tobias and Groza, Mark D.}, year={2020}, pages={357–372} }
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
@article{Cziehso_Schäfers_Kukar-Kinney_2019, title={Free no more - investigating customer reactions to unexpected free-to-fee switches}, volume={101}, DOI={10.1016/j.jbusres.2019.03.050}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Cziehso, Gerrit Paul and Schäfers, Tobias and Kukar-Kinney, Monika}, year={2019}, pages={229–242} }
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
@article{Albrecht_Schäfers_Walsh_Beatty_2019, title={The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery}, volume={22}, DOI={10.1177/1094670518802059}, number={1}, journal={Journal of Service Research}, publisher={SAGE Publications}, author={Albrecht, Arne K. and Schäfers, Tobias and Walsh, Gianfranco and Beatty, Sharon E.}, year={2019}, pages={60–74} }
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
@article{Schäfers_Moser_Narayanamurthy_2018, title={Access-Based Services for the Base of the Pyramid}, volume={21}, DOI={10.1177/1094670518770034}, number={4}, journal={Journal of Service Research}, publisher={SAGE Publications}, author={Schäfers, Tobias and Moser, Roger and Narayanamurthy, Gopalakrishnan}, year={2018}, pages={421–437} }
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
@article{Schäfers_Schamari_2016, title={Service Recovery via Social Media}, volume={19}, DOI={10.1177/1094670515606064}, number={2}, journal={Journal of Service Research}, publisher={SAGE Publications}, author={Schäfers, Tobias and Schamari, Julia}, year={2016}, pages={192–208} }
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
@article{Schäfers_Lawson_Kukar-Kinney_2016, title={How the burdens of ownership promote consumer usage of access-based services}, volume={27}, DOI={10.1007/s11002-015-9366-x}, number={3}, journal={Marketing Letters}, publisher={Springer Science and Business Media LLC}, author={Schäfers, Tobias and Lawson, Stephanie J. and Kukar-Kinney, Monika}, year={2016}, pages={569–577} }
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
@article{Kukar-Kinney_Scheinbaum_Schäfers_2016, title={Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements}, volume={69}, DOI={10.1016/j.jbusres.2015.08.021}, number={2}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Kukar-Kinney, Monika and Scheinbaum, Angeline Close and Schäfers, Tobias}, year={2016}, pages={691–699} }
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
@article{Schäfers_Wittkowski_Benoit (née Moeller)_Ferraro_2016, title={Contagious Effects of Customer Misbehavior in Access-Based Services}, volume={19}, DOI={10.1177/1094670515595047}, number={1}, journal={Journal of Service Research}, publisher={SAGE Publications}, author={Schäfers, Tobias and Wittkowski, Kristina and Benoit (née Moeller), Sabine and Ferraro, Rosellina}, year={2016}, pages={3–21} }
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
@article{Benoit (nee Moeller)_Schäfers_Heider_2016, title={Understanding on-the-go consumption: Identifying and quantifying its determinants}, volume={31}, DOI={10.1016/j.jretconser.2016.03.003}, journal={Journal of Retailing and Consumer Services}, publisher={Elsevier BV}, author={Benoit (nee Moeller), Sabine and Schäfers, Tobias and Heider, Raphael}, year={2016}, pages={32–42} }
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
@article{Hirschinger_Moser_Schäfers_Hartmann_2016, title={No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model}, volume={58}, DOI={10.1002/tie.21745}, number={5}, journal={Thunderbird International Business Review}, publisher={Wiley}, author={Hirschinger, Micha and Moser, Roger and Schäfers, Tobias and Hartmann, Evi}, year={2016}, pages={373–384} }
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
@article{Zoellner_Schäfers_2015, title={Do Price Promotions Help or Hurt Premium-Product Brands?}, volume={55}, DOI={10.2501/JAR-2015-008}, number={3}, journal={Journal of Advertising Research}, publisher={WARC Limited}, author={Zoellner, Felix and Schäfers, Tobias}, year={2015}, pages={270–283} }
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
@article{Schamari_Schäfers_2015, title={Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement}, volume={30}, DOI={10.1016/j.intmar.2014.12.001}, journal={Journal of Interactive Marketing}, publisher={SAGE Publications}, author={Schamari, Julia and Schäfers, Tobias}, year={2015}, pages={20–33} }
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
@article{Neudecker_Esch_Schäfers_Valussi_2014, title={Message Reframing in Advertising}, volume={31}, DOI={10.1002/mar.20745}, number={11}, journal={Psychology & Marketing}, publisher={Wiley}, author={Neudecker, Niels and Esch, Franz-Rudolf and Schäfers, Tobias and Valussi, Sandro}, year={2014}, pages={946–957} }
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
@inbook{Schäfers_ Dahlhoff_2013, place={Wiesbaden}, title={Die Beziehung zum Kunden gestalten}, DOI={10.1007/978-3-8349-3831-2_8}, booktitle={Strategie und Technik des Automobilmarketing}, publisher={Springer Fachmedien Wiesbaden}, author={Schäfers, Tobias and Dahlhoff, Dieter}, editor={Esch, Franz-RudolfEditor}, year={2013}, pages={237–267} }
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
@inbook{Schäfers_2013, place={Wiesbaden}, title={Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business}, DOI={10.1007/978-3-8349-4555-6_8}, booktitle={Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko}, publisher={Gabler Verlag}, author={Schäfers, Tobias}, editor={Riekhof, Hans-ChristianEditor}, year={2013}, pages={133–149} }
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
@article{Schäfers_2013, title={Exploring carsharing usage motives: A hierarchical means-end chain analysis}, volume={47}, DOI={10.1016/j.tra.2012.10.024}, journal={Transportation Research Part A: Policy and Practice}, publisher={Elsevier BV}, author={Schäfers, Tobias}, year={2013}, pages={69–77} }
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
@article{Moser_Schäfers_Meise_2012, title={Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India}, volume={29}, DOI={10.1365/s11621-012-0133-6}, number={3}, journal={Marketing Review St. Gallen}, publisher={Springer Science and Business Media LLC}, author={Moser, Roger and Schäfers, Tobias and Meise, Jan Niklas}, year={2012}, pages={22–27} }
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
@article{Schäfers_Esch_2012, title={Der Hybrid-Fahrer, das Unbekannte Wesen?}, volume={1}, DOI={10.1007/s40357-012-0028-1}, number={1}, journal={ATZagenda}, publisher={Springer Science and Business Media LLC}, author={Schäfers, Tobias and Esch, Franz-Rudolf}, year={2012}, pages={90–95} }
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
@article{Schamari_Schäfers_2012, title={Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung}, volume={29}, DOI={10.1365/s11621-012-0152-3}, number={4}, journal={Marketing Review St. Gallen}, publisher={Springer Science and Business Media LLC}, author={Schamari, Julia and Schäfers, Tobias}, year={2012}, pages={54–59} }
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
@article{Gresel_Schäfers_Basting_2012, title={Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen}, volume={29}, DOI={10.1365/s11621-012-0147-0}, number={4}, journal={Marketing Review St. Gallen}, publisher={Springer Science and Business Media LLC}, author={Gresel, Ronja and Schäfers, Tobias and Basting, Jochen}, year={2012}, pages={22–27} }
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
@inbook{Schäfers_Gräßler_Gresel_2011, place={Wiesbaden}, title={Dialogmarketing in Marktnischen aus Konsumentenperspektive}, DOI={10.1007/978-3-8349-6593-6_7}, booktitle={Dialogmarketing Perspektiven 2010/2011}, publisher={Gabler}, author={Schäfers, Tobias and Gräßler, Markus and Gresel, Ronja}, year={2011}, pages={131–148} }
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
@inbook{Mattmüller_Bosshammer_Schäfers_2011, place={Wiesbaden}, title={Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext}, DOI={10.1007/978-3-8349-6483-0_19}, booktitle={Herausforderungen der internationalen marktorientierten Unternehmensführung}, publisher={Gabler}, author={Mattmüller, Roland and Bosshammer, Hendrik and Schäfers, Tobias}, editor={Mann, AndreasEditor}, year={2011}, pages={407–419} }
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
@article{Huneke_Moeller_Schäfers_2010, title={Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption?}, DOI={10.2139/ssrn.1582890}, journal={SSRN Electronic Journal}, publisher={Elsevier BV}, author={Huneke, Tabea and Moeller, Sabine and Schäfers, Tobias}, year={2010} }
HSBI-PUB | DOI
 
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