PUBLIKATIONSSERVER

Tobias Schäfers

Fachbereich Wirtschaft
https://orcid.org/0000-0002-2533-335X

55 Publikationen

Alle markieren

[55]
2025 | Artikel | FH-PUB-ID: 6266 | OA
Benoit S, Merfeld K, Tunn VSC, Schäfers T, Andreassen TW. The B2B sharing economy: Framework, implications, and future research. Journal of Business Research. 2025;191. doi:10.1016/j.jbusres.2025.115244
HSBI-PUB | DOI | Download (ext.)
 
[54]
2025 | Buchbeitrag | FH-PUB-ID: 5906 | OA
Schäfers T. Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen. In: Albers G, Hamann H, eds. Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft. Tübingen: Mohr Siebeck; 2025:207-215. doi:10.1628/978-3-16-164418-4
HSBI-PUB | DOI | Download (ext.)
 
[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
Florea D, Baliga A, Rangarajan D, Schäfers T. Customer Education in Value-Based Selling. In: ; 2025.
HSBI-PUB
 
[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
Narayanamurthy G, Jayanth RSS, Moser R, Schäfers T, Nagendra NP. Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management. International Journal of Production Economics. 2025;280. doi:10.1016/j.ijpe.2024.109498
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
Schäfers T, Hülsebusch D, Cziehso G. “Come and visit us!”: The effects of factory tour participation on customers. Industrial Marketing Management. 2025;125:169-178. doi:10.1016/j.indmarman.2025.01.004
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
Eggert A, Steinhoff L, Alberternst B, et al. »Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability. In: ; 2024.
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
Saracevic S, Schäfers T. On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. In: ; 2024.
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
Schäfers T, Pieper N, Woisetschläger D. AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport. In: ; 2024.
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
Schäfers T, Saracevic S. »Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features. In: ; 2024.
HSBI-PUB
 
[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
Breustedt L, Schäfers T, Cziehso G, Brinkhoff S. The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers. In: ; 2024.
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
Breustedt L, Schäfers T, Cziehso G, Brinkhoff S. Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing. In: ; 2024.
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
Breustedt L, Schäfers T, Cziehso G, Brinkhoff S. In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing. In: ; 2024.
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
Hülsebusch D, Cziehso G, Schäfers T. “Come and Visit Us!”: The Effects of Factory Tours on Customer Loyalty. In: ; 2024.
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
Lindgreen A, Di Benedetto CA, Brodie RJ, van der Borgh M, Schäfers T. Engaging in cross-disciplinary research. In: van der Borgh M, Lindgreen A, Schäfers T, eds. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham: Edward Elgar Publishing; 2024:137-148. doi:10.4337/9781800888531.00016
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
Lindgreen A, Di Benedetto CA, Brodie RJ, Schäfers T. The role of citations and other metrics to assess research quality. In: van der Borgh M, Lindgreen A, Schäfers T, eds. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham: Edward Elgar Publishing; 2024:279-288. doi:10.4337/9781800888531.00026
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
Lindgreen A, Di Benedetto CA, Brodie RJ, Schäfers T. Achieving research quality. In: van der Borgh M, Lindgreen A, Schäfers T, eds. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham: Edward Elgar Publishing; 2024:324-332. doi:10.4337/9781800888531.00028
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
Lindgreen A, Di Benedetto CA, Brodie RJ, Naudé P, Schäfers T. Translating research into teaching. In: van der Borgh M, Lindgreen A, Schäfers T, eds. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham: Edward Elgar Publishing; 2024:347-363. doi:10.4337/9781800888531.00031
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
van der Borgh M, Lindgreen A, Schäfers T, eds. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. Cheltenham: Edward Elgar Publishing; 2024. doi:10.4337/9781800888531
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
Schäfers T, Benoit S. Pricing in the sharing economy. In: Hinterhuber A, ed. Elgar Encyclopedia of Pricing. Cheltenham: Edward Elgar Publishing; 2024:244-249. doi:10.4337/9781035307319.ch46
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
Schäfers T. Freemium. In: Hinterhuber A, ed. Elgar Encyclopedia of Pricing. Cheltenham: Edward Elgar Publishing; 2024:83-85. doi:10.4337/9781035307319.ch13
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
Mandler T, Cziehso GP, Schäfers T, Kupfer A, Mafael A. This article is… Consumer reactions to unfinished teasers for digital content. Psychology & Marketing. 2024. doi:10.1002/mar.22098
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
Breustedt L, Schäfers T. How location-based services in brick-and-mortar retailing enable smart in-store analytics. In: ; 2023.
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
Lauzi F, Westphal J, Rangarajan D, Schäfers T, Parra-Merono MC, De-Juan-Vigaray MD. Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study. Industrial Marketing Management. 2023;108:47-64. doi:10.1016/j.indmarman.2022.11.008
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
Schäfers T, Kessenbrock A, Cziehso G, Kukar‐Kinney M. Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers. Psychology & Marketing. 2023;40(9):1877-1893. doi:10.1002/mar.21861
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
Breustedt L, Schäfers T. Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing. In: ; 2023.
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
Schäfers T, Leban M, Vogt F. On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research. 2022;139:751-761. doi:10.1016/j.jbusres.2021.09.054
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
Cziehso G, Schäfers T, Brinkhoff S, Nauß N. “Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement. In: ; 2022.
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
Schäfers T, Groza M. Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities. In: ; 2022.
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
van der Borgh M, Schäfers T, Lindgreen A, Di Benedetto CA. Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial Marketing Management. 2022;103:A1-A6. doi:10.1016/j.indmarman.2022.03.015
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
Schäfers T, Falk T, Kumar A, Schamari J. More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research. 2021;135:282-294. doi:10.1016/j.jbusres.2021.06.033
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
Schäfers T, Narayanamurthy G, Moser R, Leban M. The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing. 2021;38(11):2073-2088. doi:10.1002/mar.21541
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
Schäfers T, Ruffer S, Böhm E. Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management. 2021;93:466-481. doi:10.1016/j.indmarman.2020.06.002
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
Cobbs J, Schäfers T, Groza MD. Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. Journal of Marketing Theory and Practice. 2020;28(4):357-372. doi:10.1080/10696679.2020.1768869
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
Cziehso GP, Schäfers T, Kukar-Kinney M. Free no more - investigating customer reactions to unexpected free-to-fee switches. Journal of Business Research. 2019;101:229-242. doi:10.1016/j.jbusres.2019.03.050
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
Albrecht AK, Schäfers T, Walsh G, Beatty SE. The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. Journal of Service Research. 2019;22(1):60-74. doi:10.1177/1094670518802059
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
Schäfers T, Moser R, Narayanamurthy G. Access-Based Services for the Base of the Pyramid. Journal of Service Research. 2018;21(4):421-437. doi:10.1177/1094670518770034
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
Schäfers T, Schamari J. Service Recovery via Social Media. Journal of Service Research. 2016;19(2):192-208. doi:10.1177/1094670515606064
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
Schäfers T, Lawson SJ, Kukar-Kinney M. How the burdens of ownership promote consumer usage of access-based services. Marketing Letters. 2016;27(3):569-577. doi:10.1007/s11002-015-9366-x
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
Kukar-Kinney M, Scheinbaum AC, Schäfers T. Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. Journal of Business Research. 2016;69(2):691-699. doi:10.1016/j.jbusres.2015.08.021
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
Schäfers T, Wittkowski K, Benoit (née Moeller) S, Ferraro R. Contagious Effects of Customer Misbehavior in Access-Based Services. Journal of Service Research. 2016;19(1):3-21. doi:10.1177/1094670515595047
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
Benoit (nee Moeller) S, Schäfers T, Heider R. Understanding on-the-go consumption: Identifying and quantifying its determinants. Journal of Retailing and Consumer Services. 2016;31:32-42. doi:10.1016/j.jretconser.2016.03.003
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
Hirschinger M, Moser R, Schäfers T, Hartmann E. No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model. Thunderbird International Business Review. 2016;58(5):373-384. doi:10.1002/tie.21745
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
Zoellner F, Schäfers T. Do Price Promotions Help or Hurt Premium-Product Brands? Journal of Advertising Research. 2015;55(3):270-283. doi:10.2501/JAR-2015-008
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
Schamari J, Schäfers T. Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. Journal of Interactive Marketing. 2015;30:20-33. doi:10.1016/j.intmar.2014.12.001
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
Neudecker N, Esch F-R, Schäfers T, Valussi S. Message Reframing in Advertising. Psychology & Marketing. 2014;31(11):946-957. doi:10.1002/mar.20745
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
Schäfers T, Dahlhoff D. Die Beziehung zum Kunden gestalten. In: Esch F-R, ed. Strategie und Technik des Automobilmarketing. Wiesbaden: Springer Fachmedien Wiesbaden; 2013:237-267. doi:10.1007/978-3-8349-3831-2_8
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
Schäfers T. Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business. In: Riekhof H-C, ed. Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko. Wiesbaden: Gabler Verlag; 2013:133-149. doi:10.1007/978-3-8349-4555-6_8
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
Schäfers T. Exploring carsharing usage motives: A hierarchical means-end chain analysis. Transportation Research Part A: Policy and Practice. 2013;47:69-77. doi:10.1016/j.tra.2012.10.024
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
Moser R, Schäfers T, Meise JN. Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. Marketing Review St Gallen. 2012;29(3):22-27. doi:10.1365/s11621-012-0133-6
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
Schäfers T, Esch F-R. Der Hybrid-Fahrer, das Unbekannte Wesen? ATZagenda. 2012;1(1):90-95. doi:10.1007/s40357-012-0028-1
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
Schamari J, Schäfers T. Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung. Marketing Review St Gallen. 2012;29(4):54-59. doi:10.1365/s11621-012-0152-3
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
Gresel R, Schäfers T, Basting J. Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen. Marketing Review St Gallen. 2012;29(4):22-27. doi:10.1365/s11621-012-0147-0
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
Schäfers T, Gräßler M, Gresel R. Dialogmarketing in Marktnischen aus Konsumentenperspektive. In: Dialogmarketing Perspektiven 2010/2011. Wiesbaden: Gabler; 2011:131-148. doi:10.1007/978-3-8349-6593-6_7
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
Mattmüller R, Bosshammer H, Schäfers T. Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext. In: Mann A, ed. Herausforderungen der internationalen marktorientierten Unternehmensführung. Wiesbaden: Gabler; 2011:407-419. doi:10.1007/978-3-8349-6483-0_19
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
Huneke T, Moeller S, Schäfers T. Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption? SSRN Electronic Journal. 2010. doi:10.2139/ssrn.1582890
HSBI-PUB | DOI
 
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55 Publikationen

Alle markieren

[55]
2025 | Artikel | FH-PUB-ID: 6266 | OA
Benoit S, Merfeld K, Tunn VSC, Schäfers T, Andreassen TW. The B2B sharing economy: Framework, implications, and future research. Journal of Business Research. 2025;191. doi:10.1016/j.jbusres.2025.115244
HSBI-PUB | DOI | Download (ext.)
 
[54]
2025 | Buchbeitrag | FH-PUB-ID: 5906 | OA
Schäfers T. Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen. In: Albers G, Hamann H, eds. Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft. Tübingen: Mohr Siebeck; 2025:207-215. doi:10.1628/978-3-16-164418-4
HSBI-PUB | DOI | Download (ext.)
 
[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
Florea D, Baliga A, Rangarajan D, Schäfers T. Customer Education in Value-Based Selling. In: ; 2025.
HSBI-PUB
 
[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
Narayanamurthy G, Jayanth RSS, Moser R, Schäfers T, Nagendra NP. Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management. International Journal of Production Economics. 2025;280. doi:10.1016/j.ijpe.2024.109498
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
Schäfers T, Hülsebusch D, Cziehso G. “Come and visit us!”: The effects of factory tour participation on customers. Industrial Marketing Management. 2025;125:169-178. doi:10.1016/j.indmarman.2025.01.004
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
Eggert A, Steinhoff L, Alberternst B, et al. »Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability. In: ; 2024.
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
Saracevic S, Schäfers T. On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. In: ; 2024.
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
Schäfers T, Pieper N, Woisetschläger D. AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport. In: ; 2024.
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
Schäfers T, Saracevic S. »Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features. In: ; 2024.
HSBI-PUB
 
[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
Breustedt L, Schäfers T, Cziehso G, Brinkhoff S. The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers. In: ; 2024.
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
Breustedt L, Schäfers T, Cziehso G, Brinkhoff S. Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing. In: ; 2024.
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
Breustedt L, Schäfers T, Cziehso G, Brinkhoff S. In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing. In: ; 2024.
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
Hülsebusch D, Cziehso G, Schäfers T. “Come and Visit Us!”: The Effects of Factory Tours on Customer Loyalty. In: ; 2024.
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
Lindgreen A, Di Benedetto CA, Brodie RJ, van der Borgh M, Schäfers T. Engaging in cross-disciplinary research. In: van der Borgh M, Lindgreen A, Schäfers T, eds. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham: Edward Elgar Publishing; 2024:137-148. doi:10.4337/9781800888531.00016
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
Lindgreen A, Di Benedetto CA, Brodie RJ, Schäfers T. The role of citations and other metrics to assess research quality. In: van der Borgh M, Lindgreen A, Schäfers T, eds. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham: Edward Elgar Publishing; 2024:279-288. doi:10.4337/9781800888531.00026
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
Lindgreen A, Di Benedetto CA, Brodie RJ, Schäfers T. Achieving research quality. In: van der Borgh M, Lindgreen A, Schäfers T, eds. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham: Edward Elgar Publishing; 2024:324-332. doi:10.4337/9781800888531.00028
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
Lindgreen A, Di Benedetto CA, Brodie RJ, Naudé P, Schäfers T. Translating research into teaching. In: van der Borgh M, Lindgreen A, Schäfers T, eds. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham: Edward Elgar Publishing; 2024:347-363. doi:10.4337/9781800888531.00031
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
van der Borgh M, Lindgreen A, Schäfers T, eds. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. Cheltenham: Edward Elgar Publishing; 2024. doi:10.4337/9781800888531
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
Schäfers T, Benoit S. Pricing in the sharing economy. In: Hinterhuber A, ed. Elgar Encyclopedia of Pricing. Cheltenham: Edward Elgar Publishing; 2024:244-249. doi:10.4337/9781035307319.ch46
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
Schäfers T. Freemium. In: Hinterhuber A, ed. Elgar Encyclopedia of Pricing. Cheltenham: Edward Elgar Publishing; 2024:83-85. doi:10.4337/9781035307319.ch13
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
Mandler T, Cziehso GP, Schäfers T, Kupfer A, Mafael A. This article is… Consumer reactions to unfinished teasers for digital content. Psychology & Marketing. 2024. doi:10.1002/mar.22098
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
Breustedt L, Schäfers T. How location-based services in brick-and-mortar retailing enable smart in-store analytics. In: ; 2023.
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
Lauzi F, Westphal J, Rangarajan D, Schäfers T, Parra-Merono MC, De-Juan-Vigaray MD. Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study. Industrial Marketing Management. 2023;108:47-64. doi:10.1016/j.indmarman.2022.11.008
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
Schäfers T, Kessenbrock A, Cziehso G, Kukar‐Kinney M. Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers. Psychology & Marketing. 2023;40(9):1877-1893. doi:10.1002/mar.21861
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
Breustedt L, Schäfers T. Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing. In: ; 2023.
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
Schäfers T, Leban M, Vogt F. On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research. 2022;139:751-761. doi:10.1016/j.jbusres.2021.09.054
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
Cziehso G, Schäfers T, Brinkhoff S, Nauß N. “Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement. In: ; 2022.
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
Schäfers T, Groza M. Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities. In: ; 2022.
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
van der Borgh M, Schäfers T, Lindgreen A, Di Benedetto CA. Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial Marketing Management. 2022;103:A1-A6. doi:10.1016/j.indmarman.2022.03.015
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
Schäfers T, Falk T, Kumar A, Schamari J. More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research. 2021;135:282-294. doi:10.1016/j.jbusres.2021.06.033
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
Schäfers T, Narayanamurthy G, Moser R, Leban M. The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing. 2021;38(11):2073-2088. doi:10.1002/mar.21541
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
Schäfers T, Ruffer S, Böhm E. Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management. 2021;93:466-481. doi:10.1016/j.indmarman.2020.06.002
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
Cobbs J, Schäfers T, Groza MD. Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. Journal of Marketing Theory and Practice. 2020;28(4):357-372. doi:10.1080/10696679.2020.1768869
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
Cziehso GP, Schäfers T, Kukar-Kinney M. Free no more - investigating customer reactions to unexpected free-to-fee switches. Journal of Business Research. 2019;101:229-242. doi:10.1016/j.jbusres.2019.03.050
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
Albrecht AK, Schäfers T, Walsh G, Beatty SE. The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. Journal of Service Research. 2019;22(1):60-74. doi:10.1177/1094670518802059
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
Schäfers T, Moser R, Narayanamurthy G. Access-Based Services for the Base of the Pyramid. Journal of Service Research. 2018;21(4):421-437. doi:10.1177/1094670518770034
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
Schäfers T, Schamari J. Service Recovery via Social Media. Journal of Service Research. 2016;19(2):192-208. doi:10.1177/1094670515606064
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
Schäfers T, Lawson SJ, Kukar-Kinney M. How the burdens of ownership promote consumer usage of access-based services. Marketing Letters. 2016;27(3):569-577. doi:10.1007/s11002-015-9366-x
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
Kukar-Kinney M, Scheinbaum AC, Schäfers T. Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. Journal of Business Research. 2016;69(2):691-699. doi:10.1016/j.jbusres.2015.08.021
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
Schäfers T, Wittkowski K, Benoit (née Moeller) S, Ferraro R. Contagious Effects of Customer Misbehavior in Access-Based Services. Journal of Service Research. 2016;19(1):3-21. doi:10.1177/1094670515595047
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
Benoit (nee Moeller) S, Schäfers T, Heider R. Understanding on-the-go consumption: Identifying and quantifying its determinants. Journal of Retailing and Consumer Services. 2016;31:32-42. doi:10.1016/j.jretconser.2016.03.003
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
Hirschinger M, Moser R, Schäfers T, Hartmann E. No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model. Thunderbird International Business Review. 2016;58(5):373-384. doi:10.1002/tie.21745
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
Zoellner F, Schäfers T. Do Price Promotions Help or Hurt Premium-Product Brands? Journal of Advertising Research. 2015;55(3):270-283. doi:10.2501/JAR-2015-008
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
Schamari J, Schäfers T. Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. Journal of Interactive Marketing. 2015;30:20-33. doi:10.1016/j.intmar.2014.12.001
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
Neudecker N, Esch F-R, Schäfers T, Valussi S. Message Reframing in Advertising. Psychology & Marketing. 2014;31(11):946-957. doi:10.1002/mar.20745
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
Schäfers T, Dahlhoff D. Die Beziehung zum Kunden gestalten. In: Esch F-R, ed. Strategie und Technik des Automobilmarketing. Wiesbaden: Springer Fachmedien Wiesbaden; 2013:237-267. doi:10.1007/978-3-8349-3831-2_8
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
Schäfers T. Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business. In: Riekhof H-C, ed. Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko. Wiesbaden: Gabler Verlag; 2013:133-149. doi:10.1007/978-3-8349-4555-6_8
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
Schäfers T. Exploring carsharing usage motives: A hierarchical means-end chain analysis. Transportation Research Part A: Policy and Practice. 2013;47:69-77. doi:10.1016/j.tra.2012.10.024
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
Moser R, Schäfers T, Meise JN. Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. Marketing Review St Gallen. 2012;29(3):22-27. doi:10.1365/s11621-012-0133-6
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
Schäfers T, Esch F-R. Der Hybrid-Fahrer, das Unbekannte Wesen? ATZagenda. 2012;1(1):90-95. doi:10.1007/s40357-012-0028-1
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
Schamari J, Schäfers T. Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung. Marketing Review St Gallen. 2012;29(4):54-59. doi:10.1365/s11621-012-0152-3
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
Gresel R, Schäfers T, Basting J. Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen. Marketing Review St Gallen. 2012;29(4):22-27. doi:10.1365/s11621-012-0147-0
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
Schäfers T, Gräßler M, Gresel R. Dialogmarketing in Marktnischen aus Konsumentenperspektive. In: Dialogmarketing Perspektiven 2010/2011. Wiesbaden: Gabler; 2011:131-148. doi:10.1007/978-3-8349-6593-6_7
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
Mattmüller R, Bosshammer H, Schäfers T. Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext. In: Mann A, ed. Herausforderungen der internationalen marktorientierten Unternehmensführung. Wiesbaden: Gabler; 2011:407-419. doi:10.1007/978-3-8349-6483-0_19
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
Huneke T, Moeller S, Schäfers T. Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption? SSRN Electronic Journal. 2010. doi:10.2139/ssrn.1582890
HSBI-PUB | DOI
 
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