PUBLIKATIONSSERVER

Tobias Schäfers

Fachbereich Wirtschaft
https://orcid.org/0000-0002-2533-335X

55 Publikationen

Alle markieren

[55]
2025 | Artikel | FH-PUB-ID: 6266 | OA
Benoit, Sabine, et al. “The B2B Sharing Economy: Framework, Implications, and Future Research.” Journal of Business Research, vol. 191, 115244, Elsevier BV, 2025, doi:10.1016/j.jbusres.2025.115244.
HSBI-PUB | DOI | Download (ext.)
 
[54]
2025 | Buchbeitrag | FH-PUB-ID: 5906 | OA
Schäfers, Tobias. “Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen.” Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft, edited by Gregor Albers and Hanjo Hamann, Mohr Siebeck, 2025, pp. 207–15, doi:10.1628/978-3-16-164418-4.
HSBI-PUB | DOI | Download (ext.)
 
[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
Florea, Dorian, et al. Customer Education in Value-Based Selling. 2025.
HSBI-PUB
 
[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
Narayanamurthy, Gopalakrishnan, et al. “Data-Driven Digital Transformation for Uncertainty Reduction – Application of Satellite Imagery Analytics in Institutional Crop Credit Management.” International Journal of Production Economics, vol. 280, 109498, Elsevier BV, 2025, doi:10.1016/j.ijpe.2024.109498.
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
Schäfers, Tobias, et al. “‘Come and Visit Us!’: The Effects of Factory Tour Participation on Customers.” Industrial Marketing Management, vol. 125, Elsevier BV, 2025, pp. 169–78, doi:10.1016/j.indmarman.2025.01.004.
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
Eggert, Andreas, et al. »Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability. 2024.
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
Saracevic, Selma, and Tobias Schäfers. On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. 2024.
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
Schäfers, Tobias, et al. AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport. 2024.
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
Schäfers, Tobias, and Selma Saracevic. »Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features. 2024.
HSBI-PUB
 
[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
Breustedt, Lukas, et al. The Duality of In-Store Services: Benefits of Tracking and Targeting for Brick-and-Mortar Retailers. 2024.
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
Breustedt, Lukas, et al. Online in the Store: Leveraging Tracking and Targeting for Brick-and-Mortar Retailing. 2024.
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
Breustedt, Lukas, et al. In-Store Tracking: Leveraging Real-Time Data for Targeting in Brick-and-Mortar Retailing. 2024.
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
Hülsebusch, Daniela, et al. “Come and Visit Us!”: The Effects of Factory Tours on Customer Loyalty. 2024.
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
Lindgreen, Adam, et al. “Engaging in Cross-Disciplinary Research.” How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh et al., Edward Elgar Publishing, 2024, pp. 137–48, doi:10.4337/9781800888531.00016.
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
Lindgreen, Adam, et al. “The Role of Citations and Other Metrics to Assess Research Quality.” How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh et al., Edward Elgar Publishing, 2024, pp. 279–88, doi:10.4337/9781800888531.00026.
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
Lindgreen, Adam, et al. “Achieving Research Quality.” How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh et al., Edward Elgar Publishing, 2024, pp. 324–32, doi:10.4337/9781800888531.00028.
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
Lindgreen, Adam, et al. “Translating Research into Teaching.” How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh et al., Edward Elgar Publishing, 2024, pp. 347–63, doi:10.4337/9781800888531.00031.
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
van der Borgh, Michel, et al., editors. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. Edward Elgar Publishing, 2024, doi:10.4337/9781800888531.
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
Schäfers, Tobias, and Sabine Benoit. “Pricing in the Sharing Economy.” Elgar Encyclopedia of Pricing, edited by Andreas Hinterhuber, Edward Elgar Publishing, 2024, pp. 244–49, doi:10.4337/9781035307319.ch46.
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
Schäfers, Tobias. “Freemium.” Elgar Encyclopedia of Pricing, edited by Andreas Hinterhuber, Edward Elgar Publishing, 2024, pp. 83–85, doi:10.4337/9781035307319.ch13.
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
Mandler, Timo, et al. “This Article Is… Consumer Reactions to Unfinished Teasers for Digital Content.” Psychology & Marketing, Wiley, 2024, doi:10.1002/mar.22098.
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
Breustedt, Lukas, and Tobias Schäfers. How Location-Based Services in Brick-and-Mortar Retailing Enable Smart in-Store Analytics. 2023.
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
Lauzi, Fabian, et al. “Understanding Sales Enablement in Complex B2B Companies: Uncovering Similarities and Differences in a Cross-Functional and Multi-Level Case Study.” Industrial Marketing Management, vol. 108, Elsevier BV, 2023, pp. 47–64, doi:10.1016/j.indmarman.2022.11.008.
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
Schäfers, Tobias, et al. “Asking Your Phone or a Frontline Employee? The Influence of In‐store Information Source on Choice Overload, Responsibility, and Confidence among Young Consumers.” Psychology & Marketing, vol. 40, no. 9, Wiley, 2023, pp. 1877–93, doi:10.1002/mar.21861.
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
Breustedt, Lukas, and Tobias Schäfers. Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing. 2023.
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
Schäfers, Tobias, et al. “On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure.” Journal of Business Research, vol. 139, Elsevier BV, 2022, pp. 751–61, doi:10.1016/j.jbusres.2021.09.054.
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
Cziehso, Gerrit, et al. “Just Try It on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement. 2022.
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
Schäfers, Tobias, and Mark Groza. Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities. 2022.
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
van der Borgh, Michel, et al. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management, vol. 103, Elsevier BV, 2022, pp. A1–6, doi:10.1016/j.indmarman.2022.03.015.
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
Schäfers, Tobias, et al. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research, vol. 135, Elsevier BV, 2021, pp. 282–94, doi:10.1016/j.jbusres.2021.06.033.
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
Schäfers, Tobias, et al. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing, vol. 38, no. 11, Wiley, 2021, pp. 2073–88, doi:10.1002/mar.21541.
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
Schäfers, Tobias, et al. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management, vol. 93, Elsevier BV, 2021, pp. 466–81, doi:10.1016/j.indmarman.2020.06.002.
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
Cobbs, Joe, et al. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice, vol. 28, no. 4, Informa UK Limited, 2020, pp. 357–72, doi:10.1080/10696679.2020.1768869.
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
Cziehso, Gerrit Paul, et al. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research, vol. 101, Elsevier BV, 2019, pp. 229–42, doi:10.1016/j.jbusres.2019.03.050.
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
Albrecht, Arne K., et al. “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery.” Journal of Service Research, vol. 22, no. 1, SAGE Publications, 2019, pp. 60–74, doi:10.1177/1094670518802059.
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
Schäfers, Tobias, et al. “Access-Based Services for the Base of the Pyramid.” Journal of Service Research, vol. 21, no. 4, SAGE Publications, 2018, pp. 421–37, doi:10.1177/1094670518770034.
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
Schäfers, Tobias, and Julia Schamari. “Service Recovery via Social Media.” Journal of Service Research, vol. 19, no. 2, SAGE Publications, 2016, pp. 192–208, doi:10.1177/1094670515606064.
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
Schäfers, Tobias, et al. “How the Burdens of Ownership Promote Consumer Usage of Access-Based Services.” Marketing Letters, vol. 27, no. 3, Springer Science and Business Media LLC, 2016, pp. 569–77, doi:10.1007/s11002-015-9366-x.
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
Kukar-Kinney, Monika, et al. “Compulsive Buying in Online Daily Deal Settings: An Investigation of Motivations and Contextual Elements.” Journal of Business Research, vol. 69, no. 2, Elsevier BV, 2016, pp. 691–99, doi:10.1016/j.jbusres.2015.08.021.
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
Schäfers, Tobias, et al. “Contagious Effects of Customer Misbehavior in Access-Based Services.” Journal of Service Research, vol. 19, no. 1, SAGE Publications, 2016, pp. 3–21, doi:10.1177/1094670515595047.
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
Benoit (nee Moeller), Sabine, et al. “Understanding On-the-Go Consumption: Identifying and Quantifying Its Determinants.” Journal of Retailing and Consumer Services, vol. 31, Elsevier BV, 2016, pp. 32–42, doi:10.1016/j.jretconser.2016.03.003.
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
Hirschinger, Micha, et al. “No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model.” Thunderbird International Business Review, vol. 58, no. 5, Wiley, 2016, pp. 373–84, doi:10.1002/tie.21745.
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
Zoellner, Felix, and Tobias Schäfers. “Do Price Promotions Help or Hurt Premium-Product Brands?” Journal of Advertising Research, vol. 55, no. 3, WARC Limited, 2015, pp. 270–83, doi:10.2501/JAR-2015-008.
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
Schamari, Julia, and Tobias Schäfers. “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-Generated Platforms to Increase Positive Consumer Engagement.” Journal of Interactive Marketing, vol. 30, SAGE Publications, 2015, pp. 20–33, doi:10.1016/j.intmar.2014.12.001.
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
Neudecker, Niels, et al. “Message Reframing in Advertising.” Psychology & Marketing, vol. 31, no. 11, Wiley, 2014, pp. 946–57, doi:10.1002/mar.20745.
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
Schäfers, Tobias, and Dieter Dahlhoff. “Die Beziehung zum Kunden gestalten.” Strategie und Technik des Automobilmarketing, edited by Franz-Rudolf Esch, Springer Fachmedien Wiesbaden, 2013, pp. 237–67, doi:10.1007/978-3-8349-3831-2_8.
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
Schäfers, Tobias. “Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business.” Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko, edited by Hans-Christian Riekhof, Gabler Verlag, 2013, pp. 133–49, doi:10.1007/978-3-8349-4555-6_8.
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
Schäfers, Tobias. “Exploring Carsharing Usage Motives: A Hierarchical Means-End Chain Analysis.” Transportation Research Part A: Policy and Practice, vol. 47, Elsevier BV, 2013, pp. 69–77, doi:10.1016/j.tra.2012.10.024.
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
Moser, Roger, et al. “Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India.” Marketing Review St. Gallen, vol. 29, no. 3, Springer Science and Business Media LLC, 2012, pp. 22–27, doi:10.1365/s11621-012-0133-6.
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
Schäfers, Tobias, and Franz-Rudolf Esch. “Der Hybrid-Fahrer, das Unbekannte Wesen?” ATZagenda, vol. 1, no. 1, Springer Science and Business Media LLC, 2012, pp. 90–95, doi:10.1007/s40357-012-0028-1.
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
Schamari, Julia, and Tobias Schäfers. “Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung.” Marketing Review St. Gallen, vol. 29, no. 4, Springer Science and Business Media LLC, 2012, pp. 54–59, doi:10.1365/s11621-012-0152-3.
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
Gresel, Ronja, et al. “Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen.” Marketing Review St. Gallen, vol. 29, no. 4, Springer Science and Business Media LLC, 2012, pp. 22–27, doi:10.1365/s11621-012-0147-0.
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
Schäfers, Tobias, et al. “Dialogmarketing in Marktnischen aus Konsumentenperspektive.” Dialogmarketing Perspektiven 2010/2011, Gabler, 2011, pp. 131–48, doi:10.1007/978-3-8349-6593-6_7.
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
Mattmüller, Roland, et al. “Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext.” Herausforderungen der internationalen marktorientierten Unternehmensführung, edited by Andreas Mann, Gabler, 2011, pp. 407–19, doi:10.1007/978-3-8349-6483-0_19.
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
Huneke, Tabea, et al. “Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-Go Consumption?” SSRN Electronic Journal, Elsevier BV, 2010, doi:10.2139/ssrn.1582890.
HSBI-PUB | DOI
 
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55 Publikationen

Alle markieren

[55]
2025 | Artikel | FH-PUB-ID: 6266 | OA
Benoit, Sabine, et al. “The B2B Sharing Economy: Framework, Implications, and Future Research.” Journal of Business Research, vol. 191, 115244, Elsevier BV, 2025, doi:10.1016/j.jbusres.2025.115244.
HSBI-PUB | DOI | Download (ext.)
 
[54]
2025 | Buchbeitrag | FH-PUB-ID: 5906 | OA
Schäfers, Tobias. “Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen.” Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft, edited by Gregor Albers and Hanjo Hamann, Mohr Siebeck, 2025, pp. 207–15, doi:10.1628/978-3-16-164418-4.
HSBI-PUB | DOI | Download (ext.)
 
[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
Florea, Dorian, et al. Customer Education in Value-Based Selling. 2025.
HSBI-PUB
 
[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
Narayanamurthy, Gopalakrishnan, et al. “Data-Driven Digital Transformation for Uncertainty Reduction – Application of Satellite Imagery Analytics in Institutional Crop Credit Management.” International Journal of Production Economics, vol. 280, 109498, Elsevier BV, 2025, doi:10.1016/j.ijpe.2024.109498.
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
Schäfers, Tobias, et al. “‘Come and Visit Us!’: The Effects of Factory Tour Participation on Customers.” Industrial Marketing Management, vol. 125, Elsevier BV, 2025, pp. 169–78, doi:10.1016/j.indmarman.2025.01.004.
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
Eggert, Andreas, et al. »Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability. 2024.
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
Saracevic, Selma, and Tobias Schäfers. On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. 2024.
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
Schäfers, Tobias, et al. AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport. 2024.
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
Schäfers, Tobias, and Selma Saracevic. »Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features. 2024.
HSBI-PUB
 
[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
Breustedt, Lukas, et al. The Duality of In-Store Services: Benefits of Tracking and Targeting for Brick-and-Mortar Retailers. 2024.
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
Breustedt, Lukas, et al. Online in the Store: Leveraging Tracking and Targeting for Brick-and-Mortar Retailing. 2024.
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
Breustedt, Lukas, et al. In-Store Tracking: Leveraging Real-Time Data for Targeting in Brick-and-Mortar Retailing. 2024.
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
Hülsebusch, Daniela, et al. “Come and Visit Us!”: The Effects of Factory Tours on Customer Loyalty. 2024.
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
Lindgreen, Adam, et al. “Engaging in Cross-Disciplinary Research.” How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh et al., Edward Elgar Publishing, 2024, pp. 137–48, doi:10.4337/9781800888531.00016.
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
Lindgreen, Adam, et al. “The Role of Citations and Other Metrics to Assess Research Quality.” How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh et al., Edward Elgar Publishing, 2024, pp. 279–88, doi:10.4337/9781800888531.00026.
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
Lindgreen, Adam, et al. “Achieving Research Quality.” How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh et al., Edward Elgar Publishing, 2024, pp. 324–32, doi:10.4337/9781800888531.00028.
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
Lindgreen, Adam, et al. “Translating Research into Teaching.” How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh et al., Edward Elgar Publishing, 2024, pp. 347–63, doi:10.4337/9781800888531.00031.
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
van der Borgh, Michel, et al., editors. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. Edward Elgar Publishing, 2024, doi:10.4337/9781800888531.
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
Schäfers, Tobias, and Sabine Benoit. “Pricing in the Sharing Economy.” Elgar Encyclopedia of Pricing, edited by Andreas Hinterhuber, Edward Elgar Publishing, 2024, pp. 244–49, doi:10.4337/9781035307319.ch46.
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
Schäfers, Tobias. “Freemium.” Elgar Encyclopedia of Pricing, edited by Andreas Hinterhuber, Edward Elgar Publishing, 2024, pp. 83–85, doi:10.4337/9781035307319.ch13.
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
Mandler, Timo, et al. “This Article Is… Consumer Reactions to Unfinished Teasers for Digital Content.” Psychology & Marketing, Wiley, 2024, doi:10.1002/mar.22098.
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
Breustedt, Lukas, and Tobias Schäfers. How Location-Based Services in Brick-and-Mortar Retailing Enable Smart in-Store Analytics. 2023.
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
Lauzi, Fabian, et al. “Understanding Sales Enablement in Complex B2B Companies: Uncovering Similarities and Differences in a Cross-Functional and Multi-Level Case Study.” Industrial Marketing Management, vol. 108, Elsevier BV, 2023, pp. 47–64, doi:10.1016/j.indmarman.2022.11.008.
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
Schäfers, Tobias, et al. “Asking Your Phone or a Frontline Employee? The Influence of In‐store Information Source on Choice Overload, Responsibility, and Confidence among Young Consumers.” Psychology & Marketing, vol. 40, no. 9, Wiley, 2023, pp. 1877–93, doi:10.1002/mar.21861.
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
Breustedt, Lukas, and Tobias Schäfers. Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing. 2023.
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
Schäfers, Tobias, et al. “On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure.” Journal of Business Research, vol. 139, Elsevier BV, 2022, pp. 751–61, doi:10.1016/j.jbusres.2021.09.054.
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
Cziehso, Gerrit, et al. “Just Try It on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement. 2022.
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
Schäfers, Tobias, and Mark Groza. Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities. 2022.
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
van der Borgh, Michel, et al. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management, vol. 103, Elsevier BV, 2022, pp. A1–6, doi:10.1016/j.indmarman.2022.03.015.
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
Schäfers, Tobias, et al. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research, vol. 135, Elsevier BV, 2021, pp. 282–94, doi:10.1016/j.jbusres.2021.06.033.
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
Schäfers, Tobias, et al. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing, vol. 38, no. 11, Wiley, 2021, pp. 2073–88, doi:10.1002/mar.21541.
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
Schäfers, Tobias, et al. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management, vol. 93, Elsevier BV, 2021, pp. 466–81, doi:10.1016/j.indmarman.2020.06.002.
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
Cobbs, Joe, et al. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice, vol. 28, no. 4, Informa UK Limited, 2020, pp. 357–72, doi:10.1080/10696679.2020.1768869.
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
Cziehso, Gerrit Paul, et al. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research, vol. 101, Elsevier BV, 2019, pp. 229–42, doi:10.1016/j.jbusres.2019.03.050.
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
Albrecht, Arne K., et al. “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery.” Journal of Service Research, vol. 22, no. 1, SAGE Publications, 2019, pp. 60–74, doi:10.1177/1094670518802059.
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
Schäfers, Tobias, et al. “Access-Based Services for the Base of the Pyramid.” Journal of Service Research, vol. 21, no. 4, SAGE Publications, 2018, pp. 421–37, doi:10.1177/1094670518770034.
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
Schäfers, Tobias, and Julia Schamari. “Service Recovery via Social Media.” Journal of Service Research, vol. 19, no. 2, SAGE Publications, 2016, pp. 192–208, doi:10.1177/1094670515606064.
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
Schäfers, Tobias, et al. “How the Burdens of Ownership Promote Consumer Usage of Access-Based Services.” Marketing Letters, vol. 27, no. 3, Springer Science and Business Media LLC, 2016, pp. 569–77, doi:10.1007/s11002-015-9366-x.
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
Kukar-Kinney, Monika, et al. “Compulsive Buying in Online Daily Deal Settings: An Investigation of Motivations and Contextual Elements.” Journal of Business Research, vol. 69, no. 2, Elsevier BV, 2016, pp. 691–99, doi:10.1016/j.jbusres.2015.08.021.
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
Schäfers, Tobias, et al. “Contagious Effects of Customer Misbehavior in Access-Based Services.” Journal of Service Research, vol. 19, no. 1, SAGE Publications, 2016, pp. 3–21, doi:10.1177/1094670515595047.
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
Benoit (nee Moeller), Sabine, et al. “Understanding On-the-Go Consumption: Identifying and Quantifying Its Determinants.” Journal of Retailing and Consumer Services, vol. 31, Elsevier BV, 2016, pp. 32–42, doi:10.1016/j.jretconser.2016.03.003.
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
Hirschinger, Micha, et al. “No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model.” Thunderbird International Business Review, vol. 58, no. 5, Wiley, 2016, pp. 373–84, doi:10.1002/tie.21745.
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
Zoellner, Felix, and Tobias Schäfers. “Do Price Promotions Help or Hurt Premium-Product Brands?” Journal of Advertising Research, vol. 55, no. 3, WARC Limited, 2015, pp. 270–83, doi:10.2501/JAR-2015-008.
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
Schamari, Julia, and Tobias Schäfers. “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-Generated Platforms to Increase Positive Consumer Engagement.” Journal of Interactive Marketing, vol. 30, SAGE Publications, 2015, pp. 20–33, doi:10.1016/j.intmar.2014.12.001.
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
Neudecker, Niels, et al. “Message Reframing in Advertising.” Psychology & Marketing, vol. 31, no. 11, Wiley, 2014, pp. 946–57, doi:10.1002/mar.20745.
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
Schäfers, Tobias, and Dieter Dahlhoff. “Die Beziehung zum Kunden gestalten.” Strategie und Technik des Automobilmarketing, edited by Franz-Rudolf Esch, Springer Fachmedien Wiesbaden, 2013, pp. 237–67, doi:10.1007/978-3-8349-3831-2_8.
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
Schäfers, Tobias. “Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business.” Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko, edited by Hans-Christian Riekhof, Gabler Verlag, 2013, pp. 133–49, doi:10.1007/978-3-8349-4555-6_8.
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
Schäfers, Tobias. “Exploring Carsharing Usage Motives: A Hierarchical Means-End Chain Analysis.” Transportation Research Part A: Policy and Practice, vol. 47, Elsevier BV, 2013, pp. 69–77, doi:10.1016/j.tra.2012.10.024.
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
Moser, Roger, et al. “Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India.” Marketing Review St. Gallen, vol. 29, no. 3, Springer Science and Business Media LLC, 2012, pp. 22–27, doi:10.1365/s11621-012-0133-6.
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
Schäfers, Tobias, and Franz-Rudolf Esch. “Der Hybrid-Fahrer, das Unbekannte Wesen?” ATZagenda, vol. 1, no. 1, Springer Science and Business Media LLC, 2012, pp. 90–95, doi:10.1007/s40357-012-0028-1.
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
Schamari, Julia, and Tobias Schäfers. “Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung.” Marketing Review St. Gallen, vol. 29, no. 4, Springer Science and Business Media LLC, 2012, pp. 54–59, doi:10.1365/s11621-012-0152-3.
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
Gresel, Ronja, et al. “Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen.” Marketing Review St. Gallen, vol. 29, no. 4, Springer Science and Business Media LLC, 2012, pp. 22–27, doi:10.1365/s11621-012-0147-0.
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
Schäfers, Tobias, et al. “Dialogmarketing in Marktnischen aus Konsumentenperspektive.” Dialogmarketing Perspektiven 2010/2011, Gabler, 2011, pp. 131–48, doi:10.1007/978-3-8349-6593-6_7.
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
Mattmüller, Roland, et al. “Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext.” Herausforderungen der internationalen marktorientierten Unternehmensführung, edited by Andreas Mann, Gabler, 2011, pp. 407–19, doi:10.1007/978-3-8349-6483-0_19.
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
Huneke, Tabea, et al. “Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-Go Consumption?” SSRN Electronic Journal, Elsevier BV, 2010, doi:10.2139/ssrn.1582890.
HSBI-PUB | DOI
 
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