PUBLIKATIONSSERVER

Tobias Schäfers

Fachbereich Wirtschaft
https://orcid.org/0000-0002-2533-335X

55 Publikationen

Alle markieren

[55]
2025 | Artikel | FH-PUB-ID: 6266 | OA
Benoit, Sabine ; Merfeld, Katrin ; Tunn, Vivian S.C. ; Schäfers, Tobias ; Andreassen, Tor Wallin: The B2B sharing economy: Framework, implications, and future research. In: Journal of Business Research Bd. 191, Elsevier BV (2025)
HSBI-PUB | DOI | Download (ext.)
 
[54]
2025 | Buchbeitrag | FH-PUB-ID: 5906 | OA
Schäfers, Tobias: Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen. In: Albers, G. ; Hamann, H. (Hrsg.): Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft. Tübingen : Mohr Siebeck, 2025, S. 207–215
HSBI-PUB | DOI | Download (ext.)
 
[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
Florea, Dorian ; Baliga, Ashwin ; Rangarajan, Deva ; Schäfers, Tobias: Customer Education in Value-Based Selling. In: , 2025
HSBI-PUB
 
[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
Narayanamurthy, Gopalakrishnan ; Jayanth, R Sai Shiva ; Moser, Roger ; Schäfers, Tobias ; Nagendra, Narayan Prasad: Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management. In: International Journal of Production Economics Bd. 280, Elsevier BV (2025)
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
Schäfers, Tobias ; Hülsebusch, Daniela ; Cziehso, Gerrit: “Come and visit us!”: The effects of factory tour participation on customers. In: Industrial Marketing Management Bd. 125, Elsevier BV (2025), S. 169–178
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
Eggert, Andreas ; Steinhoff, Lena ; Alberternst, Benedikt ; Kessing, Katharina ; Schäfers, Tobias ; Böhm, Eva ; Garnefeld, Ina ; Woisetschläger, David: »Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability. In: , 2024
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
Saracevic, Selma ; Schäfers, Tobias: On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. In: , 2024
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
Schäfers, Tobias ; Pieper, Nadine ; Woisetschläger, David: AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport. In: , 2024
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
Schäfers, Tobias ; Saracevic, Selma: »Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features. In: , 2024
HSBI-PUB
 
[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
Breustedt, Lukas ; Schäfers, Tobias ; Cziehso, Gerrit ; Brinkhoff, Stefan: The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers. In: , 2024
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
Breustedt, Lukas ; Schäfers, Tobias ; Cziehso, Gerrit ; Brinkhoff, Stefan: Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing. In: , 2024
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
Breustedt, Lukas ; Schäfers, Tobias ; Cziehso, Gerrit ; Brinkhoff, Stefan: In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing. In: , 2024
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
Hülsebusch, Daniela ; Cziehso, Gerrit ; Schäfers, Tobias: “Come and Visit Us!”: The Effects of Factory Tours on Customer Loyalty. In: , 2024
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; van der Borgh, Michel ; Schäfers, Tobias: Engaging in cross-disciplinary research. In: van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham : Edward Elgar Publishing, 2024, S. 137–148
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; Schäfers, Tobias: The role of citations and other metrics to assess research quality. In: van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham : Edward Elgar Publishing, 2024, S. 279–288
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; Schäfers, Tobias: Achieving research quality. In: van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham : Edward Elgar Publishing, 2024, S. 324–332
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; Naudé, Peter ; Schäfers, Tobias: Translating research into teaching. In: van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham : Edward Elgar Publishing, 2024, S. 347–363
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. Cheltenham : Edward Elgar Publishing, 2024
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
Schäfers, Tobias ; Benoit, Sabine: Pricing in the sharing economy. In: Hinterhuber, A. (Hrsg.): Elgar Encyclopedia of Pricing. Cheltenham : Edward Elgar Publishing, 2024, S. 244–249
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
Schäfers, Tobias: Freemium. In: Hinterhuber, A. (Hrsg.): Elgar Encyclopedia of Pricing. Cheltenham : Edward Elgar Publishing, 2024, S. 83–85
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
Mandler, Timo ; Cziehso, Gerrit P. ; Schäfers, Tobias ; Kupfer, Ann‐Kristin ; Mafael, Alexander: This article is… Consumer reactions to unfinished teasers for digital content. In: Psychology & Marketing, Wiley (2024)
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
Breustedt, Lukas ; Schäfers, Tobias: How location-based services in brick-and-mortar retailing enable smart in-store analytics. In: , 2023
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
Lauzi, Fabian ; Westphal, Jörg ; Rangarajan, Deva ; Schäfers, Tobias ; Parra-Merono, Maria C. ; De-Juan-Vigaray, Maria D.: Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study. In: Industrial Marketing Management Bd. 108, Elsevier BV (2023), S. 47–64
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
Schäfers, Tobias ; Kessenbrock, Andreas ; Cziehso, Gerrit ; Kukar‐Kinney, Monika: Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers. In: Psychology & Marketing Bd. 40, Wiley (2023), Nr. 9, S. 1877–1893
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
Breustedt, Lukas ; Schäfers, Tobias: Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing. In: , 2023
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
Schäfers, Tobias ; Leban, Marina ; Vogt, Florian: On-demand features: Consumer reactions to tangibility and pricing structure. In: Journal of Business Research Bd. 139, Elsevier BV (2022), S. 751–761
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
Cziehso, Gerrit ; Schäfers, Tobias ; Brinkhoff, Stefan ; Nauß, Nina: “Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement. In: , 2022
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
Schäfers, Tobias ; Groza, Mark: Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities. In: , 2022
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
van der Borgh, Michel ; Schäfers, Tobias ; Lindgreen, Adam ; Di Benedetto, C. Anthony: Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. In: Industrial Marketing Management Bd. 103, Elsevier BV (2022), S. A1–A6
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
Schäfers, Tobias ; Falk, Tomas ; Kumar, Ashish ; Schamari, Julia: More of the same? Effects of volume and variety of social media brand engagement behavior. In: Journal of Business Research Bd. 135, Elsevier BV (2021), S. 282–294
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
Schäfers, Tobias ; Narayanamurthy, Gopalakrishnan ; Moser, Roger ; Leban, Marina: The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. In: Psychology & Marketing Bd. 38, Wiley (2021), Nr. 11, S. 2073–2088
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
Schäfers, Tobias ; Ruffer, Stefan ; Böhm, Eva: Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. In: Industrial Marketing Management Bd. 93, Elsevier BV (2021), S. 466–481
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
Cobbs, Joe ; Schäfers, Tobias ; Groza, Mark D.: Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. In: Journal of Marketing Theory and Practice Bd. 28, Informa UK Limited (2020), Nr. 4, S. 357–372
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
Cziehso, Gerrit Paul ; Schäfers, Tobias ; Kukar-Kinney, Monika: Free no more - investigating customer reactions to unexpected free-to-fee switches. In: Journal of Business Research Bd. 101, Elsevier BV (2019), S. 229–242
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
Albrecht, Arne K. ; Schäfers, Tobias ; Walsh, Gianfranco ; Beatty, Sharon E.: The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. In: Journal of Service Research Bd. 22, SAGE Publications (2019), Nr. 1, S. 60–74
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
Schäfers, Tobias ; Moser, Roger ; Narayanamurthy, Gopalakrishnan: Access-Based Services for the Base of the Pyramid. In: Journal of Service Research Bd. 21, SAGE Publications (2018), Nr. 4, S. 421–437
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
Schäfers, Tobias ; Schamari, Julia: Service Recovery via Social Media. In: Journal of Service Research Bd. 19, SAGE Publications (2016), Nr. 2, S. 192–208
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
Schäfers, Tobias ; Lawson, Stephanie J. ; Kukar-Kinney, Monika: How the burdens of ownership promote consumer usage of access-based services. In: Marketing Letters Bd. 27, Springer Science and Business Media LLC (2016), Nr. 3, S. 569–577
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
Kukar-Kinney, Monika ; Scheinbaum, Angeline Close ; Schäfers, Tobias: Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. In: Journal of Business Research Bd. 69, Elsevier BV (2016), Nr. 2, S. 691–699
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
Schäfers, Tobias ; Wittkowski, Kristina ; Benoit (née Moeller), Sabine ; Ferraro, Rosellina: Contagious Effects of Customer Misbehavior in Access-Based Services. In: Journal of Service Research Bd. 19, SAGE Publications (2016), Nr. 1, S. 3–21
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
Benoit (nee Moeller), Sabine ; Schäfers, Tobias ; Heider, Raphael: Understanding on-the-go consumption: Identifying and quantifying its determinants. In: Journal of Retailing and Consumer Services Bd. 31, Elsevier BV (2016), S. 32–42
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
Hirschinger, Micha ; Moser, Roger ; Schäfers, Tobias ; Hartmann, Evi: No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model. In: Thunderbird International Business Review Bd. 58, Wiley (2016), Nr. 5, S. 373–384
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
Zoellner, Felix ; Schäfers, Tobias: Do Price Promotions Help or Hurt Premium-Product Brands? In: Journal of Advertising Research Bd. 55, WARC Limited (2015), Nr. 3, S. 270–283
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
Schamari, Julia ; Schäfers, Tobias: Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. In: Journal of Interactive Marketing Bd. 30, SAGE Publications (2015), S. 20–33
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
Neudecker, Niels ; Esch, Franz-Rudolf ; Schäfers, Tobias ; Valussi, Sandro: Message Reframing in Advertising. In: Psychology & Marketing Bd. 31, Wiley (2014), Nr. 11, S. 946–957
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
Schäfers, Tobias ; Dahlhoff, Dieter: Die Beziehung zum Kunden gestalten. In: Esch, F.-R. (Hrsg.): Strategie und Technik des Automobilmarketing. Wiesbaden : Springer Fachmedien Wiesbaden, 2013, S. 237–267
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
Schäfers, Tobias: Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business. In: Riekhof, H.-C. (Hrsg.): Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko. Wiesbaden : Gabler Verlag, 2013, S. 133–149
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
Schäfers, Tobias: Exploring carsharing usage motives: A hierarchical means-end chain analysis. In: Transportation Research Part A: Policy and Practice Bd. 47, Elsevier BV (2013), S. 69–77
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
Moser, Roger ; Schäfers, Tobias ; Meise, Jan Niklas: Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. In: Marketing Review St. Gallen Bd. 29, Springer Science and Business Media LLC (2012), Nr. 3, S. 22–27
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
Schäfers, Tobias ; Esch, Franz-Rudolf: Der Hybrid-Fahrer, das Unbekannte Wesen? In: ATZagenda Bd. 1, Springer Science and Business Media LLC (2012), Nr. 1, S. 90–95
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
Schamari, Julia ; Schäfers, Tobias: Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung. In: Marketing Review St. Gallen Bd. 29, Springer Science and Business Media LLC (2012), Nr. 4, S. 54–59
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
Gresel, Ronja ; Schäfers, Tobias ; Basting, Jochen: Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen. In: Marketing Review St. Gallen Bd. 29, Springer Science and Business Media LLC (2012), Nr. 4, S. 22–27
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
Schäfers, Tobias ; Gräßler, Markus ; Gresel, Ronja: Dialogmarketing in Marktnischen aus Konsumentenperspektive. In: Dialogmarketing Perspektiven 2010/2011. Wiesbaden : Gabler, 2011, S. 131–148
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
Mattmüller, Roland ; Bosshammer, Hendrik ; Schäfers, Tobias: Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext. In: Mann, A. (Hrsg.): Herausforderungen der internationalen marktorientierten Unternehmensführung. Wiesbaden : Gabler, 2011, S. 407–419
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
Huneke, Tabea ; Moeller, Sabine ; Schäfers, Tobias: Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption? In: SSRN Electronic Journal, Elsevier BV (2010)
HSBI-PUB | DOI
 
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55 Publikationen

Alle markieren

[55]
2025 | Artikel | FH-PUB-ID: 6266 | OA
Benoit, Sabine ; Merfeld, Katrin ; Tunn, Vivian S.C. ; Schäfers, Tobias ; Andreassen, Tor Wallin: The B2B sharing economy: Framework, implications, and future research. In: Journal of Business Research Bd. 191, Elsevier BV (2025)
HSBI-PUB | DOI | Download (ext.)
 
[54]
2025 | Buchbeitrag | FH-PUB-ID: 5906 | OA
Schäfers, Tobias: Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen. In: Albers, G. ; Hamann, H. (Hrsg.): Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft. Tübingen : Mohr Siebeck, 2025, S. 207–215
HSBI-PUB | DOI | Download (ext.)
 
[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
Florea, Dorian ; Baliga, Ashwin ; Rangarajan, Deva ; Schäfers, Tobias: Customer Education in Value-Based Selling. In: , 2025
HSBI-PUB
 
[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
Narayanamurthy, Gopalakrishnan ; Jayanth, R Sai Shiva ; Moser, Roger ; Schäfers, Tobias ; Nagendra, Narayan Prasad: Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management. In: International Journal of Production Economics Bd. 280, Elsevier BV (2025)
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
Schäfers, Tobias ; Hülsebusch, Daniela ; Cziehso, Gerrit: “Come and visit us!”: The effects of factory tour participation on customers. In: Industrial Marketing Management Bd. 125, Elsevier BV (2025), S. 169–178
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
Eggert, Andreas ; Steinhoff, Lena ; Alberternst, Benedikt ; Kessing, Katharina ; Schäfers, Tobias ; Böhm, Eva ; Garnefeld, Ina ; Woisetschläger, David: »Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability. In: , 2024
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
Saracevic, Selma ; Schäfers, Tobias: On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. In: , 2024
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
Schäfers, Tobias ; Pieper, Nadine ; Woisetschläger, David: AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport. In: , 2024
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
Schäfers, Tobias ; Saracevic, Selma: »Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features. In: , 2024
HSBI-PUB
 
[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
Breustedt, Lukas ; Schäfers, Tobias ; Cziehso, Gerrit ; Brinkhoff, Stefan: The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers. In: , 2024
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
Breustedt, Lukas ; Schäfers, Tobias ; Cziehso, Gerrit ; Brinkhoff, Stefan: Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing. In: , 2024
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
Breustedt, Lukas ; Schäfers, Tobias ; Cziehso, Gerrit ; Brinkhoff, Stefan: In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing. In: , 2024
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
Hülsebusch, Daniela ; Cziehso, Gerrit ; Schäfers, Tobias: “Come and Visit Us!”: The Effects of Factory Tours on Customer Loyalty. In: , 2024
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; van der Borgh, Michel ; Schäfers, Tobias: Engaging in cross-disciplinary research. In: van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham : Edward Elgar Publishing, 2024, S. 137–148
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; Schäfers, Tobias: The role of citations and other metrics to assess research quality. In: van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham : Edward Elgar Publishing, 2024, S. 279–288
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; Schäfers, Tobias: Achieving research quality. In: van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham : Edward Elgar Publishing, 2024, S. 324–332
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; Naudé, Peter ; Schäfers, Tobias: Translating research into teaching. In: van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham : Edward Elgar Publishing, 2024, S. 347–363
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. Cheltenham : Edward Elgar Publishing, 2024
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
Schäfers, Tobias ; Benoit, Sabine: Pricing in the sharing economy. In: Hinterhuber, A. (Hrsg.): Elgar Encyclopedia of Pricing. Cheltenham : Edward Elgar Publishing, 2024, S. 244–249
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
Schäfers, Tobias: Freemium. In: Hinterhuber, A. (Hrsg.): Elgar Encyclopedia of Pricing. Cheltenham : Edward Elgar Publishing, 2024, S. 83–85
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
Mandler, Timo ; Cziehso, Gerrit P. ; Schäfers, Tobias ; Kupfer, Ann‐Kristin ; Mafael, Alexander: This article is… Consumer reactions to unfinished teasers for digital content. In: Psychology & Marketing, Wiley (2024)
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
Breustedt, Lukas ; Schäfers, Tobias: How location-based services in brick-and-mortar retailing enable smart in-store analytics. In: , 2023
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
Lauzi, Fabian ; Westphal, Jörg ; Rangarajan, Deva ; Schäfers, Tobias ; Parra-Merono, Maria C. ; De-Juan-Vigaray, Maria D.: Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study. In: Industrial Marketing Management Bd. 108, Elsevier BV (2023), S. 47–64
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
Schäfers, Tobias ; Kessenbrock, Andreas ; Cziehso, Gerrit ; Kukar‐Kinney, Monika: Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers. In: Psychology & Marketing Bd. 40, Wiley (2023), Nr. 9, S. 1877–1893
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
Breustedt, Lukas ; Schäfers, Tobias: Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing. In: , 2023
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
Schäfers, Tobias ; Leban, Marina ; Vogt, Florian: On-demand features: Consumer reactions to tangibility and pricing structure. In: Journal of Business Research Bd. 139, Elsevier BV (2022), S. 751–761
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
Cziehso, Gerrit ; Schäfers, Tobias ; Brinkhoff, Stefan ; Nauß, Nina: “Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement. In: , 2022
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
Schäfers, Tobias ; Groza, Mark: Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities. In: , 2022
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
van der Borgh, Michel ; Schäfers, Tobias ; Lindgreen, Adam ; Di Benedetto, C. Anthony: Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. In: Industrial Marketing Management Bd. 103, Elsevier BV (2022), S. A1–A6
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
Schäfers, Tobias ; Falk, Tomas ; Kumar, Ashish ; Schamari, Julia: More of the same? Effects of volume and variety of social media brand engagement behavior. In: Journal of Business Research Bd. 135, Elsevier BV (2021), S. 282–294
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
Schäfers, Tobias ; Narayanamurthy, Gopalakrishnan ; Moser, Roger ; Leban, Marina: The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. In: Psychology & Marketing Bd. 38, Wiley (2021), Nr. 11, S. 2073–2088
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
Schäfers, Tobias ; Ruffer, Stefan ; Böhm, Eva: Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. In: Industrial Marketing Management Bd. 93, Elsevier BV (2021), S. 466–481
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
Cobbs, Joe ; Schäfers, Tobias ; Groza, Mark D.: Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. In: Journal of Marketing Theory and Practice Bd. 28, Informa UK Limited (2020), Nr. 4, S. 357–372
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
Cziehso, Gerrit Paul ; Schäfers, Tobias ; Kukar-Kinney, Monika: Free no more - investigating customer reactions to unexpected free-to-fee switches. In: Journal of Business Research Bd. 101, Elsevier BV (2019), S. 229–242
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
Albrecht, Arne K. ; Schäfers, Tobias ; Walsh, Gianfranco ; Beatty, Sharon E.: The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. In: Journal of Service Research Bd. 22, SAGE Publications (2019), Nr. 1, S. 60–74
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
Schäfers, Tobias ; Moser, Roger ; Narayanamurthy, Gopalakrishnan: Access-Based Services for the Base of the Pyramid. In: Journal of Service Research Bd. 21, SAGE Publications (2018), Nr. 4, S. 421–437
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
Schäfers, Tobias ; Schamari, Julia: Service Recovery via Social Media. In: Journal of Service Research Bd. 19, SAGE Publications (2016), Nr. 2, S. 192–208
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
Schäfers, Tobias ; Lawson, Stephanie J. ; Kukar-Kinney, Monika: How the burdens of ownership promote consumer usage of access-based services. In: Marketing Letters Bd. 27, Springer Science and Business Media LLC (2016), Nr. 3, S. 569–577
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
Kukar-Kinney, Monika ; Scheinbaum, Angeline Close ; Schäfers, Tobias: Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. In: Journal of Business Research Bd. 69, Elsevier BV (2016), Nr. 2, S. 691–699
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
Schäfers, Tobias ; Wittkowski, Kristina ; Benoit (née Moeller), Sabine ; Ferraro, Rosellina: Contagious Effects of Customer Misbehavior in Access-Based Services. In: Journal of Service Research Bd. 19, SAGE Publications (2016), Nr. 1, S. 3–21
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
Benoit (nee Moeller), Sabine ; Schäfers, Tobias ; Heider, Raphael: Understanding on-the-go consumption: Identifying and quantifying its determinants. In: Journal of Retailing and Consumer Services Bd. 31, Elsevier BV (2016), S. 32–42
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
Hirschinger, Micha ; Moser, Roger ; Schäfers, Tobias ; Hartmann, Evi: No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model. In: Thunderbird International Business Review Bd. 58, Wiley (2016), Nr. 5, S. 373–384
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
Zoellner, Felix ; Schäfers, Tobias: Do Price Promotions Help or Hurt Premium-Product Brands? In: Journal of Advertising Research Bd. 55, WARC Limited (2015), Nr. 3, S. 270–283
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
Schamari, Julia ; Schäfers, Tobias: Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. In: Journal of Interactive Marketing Bd. 30, SAGE Publications (2015), S. 20–33
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
Neudecker, Niels ; Esch, Franz-Rudolf ; Schäfers, Tobias ; Valussi, Sandro: Message Reframing in Advertising. In: Psychology & Marketing Bd. 31, Wiley (2014), Nr. 11, S. 946–957
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
Schäfers, Tobias ; Dahlhoff, Dieter: Die Beziehung zum Kunden gestalten. In: Esch, F.-R. (Hrsg.): Strategie und Technik des Automobilmarketing. Wiesbaden : Springer Fachmedien Wiesbaden, 2013, S. 237–267
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
Schäfers, Tobias: Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business. In: Riekhof, H.-C. (Hrsg.): Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko. Wiesbaden : Gabler Verlag, 2013, S. 133–149
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
Schäfers, Tobias: Exploring carsharing usage motives: A hierarchical means-end chain analysis. In: Transportation Research Part A: Policy and Practice Bd. 47, Elsevier BV (2013), S. 69–77
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
Moser, Roger ; Schäfers, Tobias ; Meise, Jan Niklas: Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. In: Marketing Review St. Gallen Bd. 29, Springer Science and Business Media LLC (2012), Nr. 3, S. 22–27
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
Schäfers, Tobias ; Esch, Franz-Rudolf: Der Hybrid-Fahrer, das Unbekannte Wesen? In: ATZagenda Bd. 1, Springer Science and Business Media LLC (2012), Nr. 1, S. 90–95
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
Schamari, Julia ; Schäfers, Tobias: Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung. In: Marketing Review St. Gallen Bd. 29, Springer Science and Business Media LLC (2012), Nr. 4, S. 54–59
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
Gresel, Ronja ; Schäfers, Tobias ; Basting, Jochen: Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen. In: Marketing Review St. Gallen Bd. 29, Springer Science and Business Media LLC (2012), Nr. 4, S. 22–27
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
Schäfers, Tobias ; Gräßler, Markus ; Gresel, Ronja: Dialogmarketing in Marktnischen aus Konsumentenperspektive. In: Dialogmarketing Perspektiven 2010/2011. Wiesbaden : Gabler, 2011, S. 131–148
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
Mattmüller, Roland ; Bosshammer, Hendrik ; Schäfers, Tobias: Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext. In: Mann, A. (Hrsg.): Herausforderungen der internationalen marktorientierten Unternehmensführung. Wiesbaden : Gabler, 2011, S. 407–419
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
Huneke, Tabea ; Moeller, Sabine ; Schäfers, Tobias: Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption? In: SSRN Electronic Journal, Elsevier BV (2010)
HSBI-PUB | DOI
 
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