16 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
Schröder N, Schamp C, Reutterer T. How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey. In: ; 2025.
HSBI-PUB
| Download (ext.)
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
Niemand T, Schröder N, Falke A, Mai R. Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling. In: ; 2025.
HSBI-PUB
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
Schröder N, Schultz CD, Paetz F. The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping. In: ; 2025.
HSBI-PUB
2025 | Artikel | FH-PUB-ID: 6176 | 
Schröder N, Schultz CD, Paetz F, Grzadziel A, Clegg M. Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. Schmalenbach Journal of Business Research. 2025. doi:10.1007/s41471-025-00214-9
HSBI-PUB
| DOI
| Download (ext.)
2022 | Artikel | FH-PUB-ID: 5607
Sengo Furtado F, Reutterer T, Schröder N. The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices. Journal of Business Economics. 2022;92(4):565-590. doi:10.1007/s11573-021-01044-x
HSBI-PUB
| DOI
2022 | Artikel | FH-PUB-ID: 5605
Falke A, Schröder N, Hofmann C. The influence of values in sustainable consumption among millennials. Journal of Business Economics. 2022;92(6):899-928. doi:10.1007/s11573-021-01072-7
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5608
Reutterer T, Platzer M, Schröder N. Leveraging purchase regularity for predicting customer behavior the easy way. International Journal of Research in Marketing. 2021;38(1):194-215. doi:10.1016/j.ijresmar.2020.09.002
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5606
Schröder N, Falke A, Endres H. New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling. Academy of Management Proceedings. 2021;2021(1). doi:10.5465/AMBPP.2021.15022abstract
HSBI-PUB
| DOI
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Kellner F, Schröder N. Location Planning & Analysis Using Uncertain Data. In: IEEE, ed. 2021 International Conference on Decision Aid Sciences and Application (DASA). IEEE; 2021:720-723. doi:10.1109/DASA53625.2021.9682323
HSBI-PUB
| DOI
2020 | Artikel | FH-PUB-ID: 5609
Falke A, Schröder N, Endres H. A first fit index on estimation accuracy in structural equation models. Journal of Business Economics. 2020;90(2):277-302. doi:10.1007/s11573-019-00952-3
HSBI-PUB
| DOI
2019 | Artikel | FH-PUB-ID: 5610
Schröder N, Falke A, Hruschka H, Reutterer T. Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. Journal of Interactive Marketing. 2019;47(1):181-197. doi:10.1016/j.intmar.2019.05.003
HSBI-PUB
| DOI
2018 | Artikel | FH-PUB-ID: 5611
Kellner F, Schröder N. Data Mining mit unsicheren Daten. HMD Praxis der Wirtschaftsinformatik. 2018;55(3):601-613. doi:10.1365/s40702-018-0419-5
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5612
Schröder N. Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases. Marketing ZFP. 2017;39(2):27-37. doi:10.15358/0344-1369-2017-2-27
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5613
Schröder N, Hruschka H. Comparing alternatives to account for unobserved heterogeneity in direct marketing models. Decision Support Systems. 2017;103:24-33. doi:10.1016/j.dss.2017.08.005
HSBI-PUB
| DOI
2016 | Artikel | FH-PUB-ID: 5614
Schröder N, Hruschka H. Investigating the effects of mailing variables and endogeneity on mailing decisions. European Journal of Operational Research. 2016;250(2):579-589. doi:10.1016/j.ejor.2015.09.046
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 5615
Schröder N, Hruschka H. Response measurement and optimization of direct mailings. Journal für Betriebswirtschaft. 2012;62(3-4):261-308. doi:10.1007/s11301-012-0088-3
HSBI-PUB
| DOI
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16 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
Schröder N, Schamp C, Reutterer T. How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey. In: ; 2025.
HSBI-PUB
| Download (ext.)
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
Niemand T, Schröder N, Falke A, Mai R. Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling. In: ; 2025.
HSBI-PUB
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
Schröder N, Schultz CD, Paetz F. The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping. In: ; 2025.
HSBI-PUB
2025 | Artikel | FH-PUB-ID: 6176 |
Schröder N, Schultz CD, Paetz F, Grzadziel A, Clegg M. Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. Schmalenbach Journal of Business Research. 2025. doi:10.1007/s41471-025-00214-9
HSBI-PUB
| DOI
| Download (ext.)
2022 | Artikel | FH-PUB-ID: 5607
Sengo Furtado F, Reutterer T, Schröder N. The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices. Journal of Business Economics. 2022;92(4):565-590. doi:10.1007/s11573-021-01044-x
HSBI-PUB
| DOI
2022 | Artikel | FH-PUB-ID: 5605
Falke A, Schröder N, Hofmann C. The influence of values in sustainable consumption among millennials. Journal of Business Economics. 2022;92(6):899-928. doi:10.1007/s11573-021-01072-7
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5608
Reutterer T, Platzer M, Schröder N. Leveraging purchase regularity for predicting customer behavior the easy way. International Journal of Research in Marketing. 2021;38(1):194-215. doi:10.1016/j.ijresmar.2020.09.002
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5606
Schröder N, Falke A, Endres H. New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling. Academy of Management Proceedings. 2021;2021(1). doi:10.5465/AMBPP.2021.15022abstract
HSBI-PUB
| DOI
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Kellner F, Schröder N. Location Planning & Analysis Using Uncertain Data. In: IEEE, ed. 2021 International Conference on Decision Aid Sciences and Application (DASA). IEEE; 2021:720-723. doi:10.1109/DASA53625.2021.9682323
HSBI-PUB
| DOI
2020 | Artikel | FH-PUB-ID: 5609
Falke A, Schröder N, Endres H. A first fit index on estimation accuracy in structural equation models. Journal of Business Economics. 2020;90(2):277-302. doi:10.1007/s11573-019-00952-3
HSBI-PUB
| DOI
2019 | Artikel | FH-PUB-ID: 5610
Schröder N, Falke A, Hruschka H, Reutterer T. Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. Journal of Interactive Marketing. 2019;47(1):181-197. doi:10.1016/j.intmar.2019.05.003
HSBI-PUB
| DOI
2018 | Artikel | FH-PUB-ID: 5611
Kellner F, Schröder N. Data Mining mit unsicheren Daten. HMD Praxis der Wirtschaftsinformatik. 2018;55(3):601-613. doi:10.1365/s40702-018-0419-5
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5612
Schröder N. Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases. Marketing ZFP. 2017;39(2):27-37. doi:10.15358/0344-1369-2017-2-27
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5613
Schröder N, Hruschka H. Comparing alternatives to account for unobserved heterogeneity in direct marketing models. Decision Support Systems. 2017;103:24-33. doi:10.1016/j.dss.2017.08.005
HSBI-PUB
| DOI
2016 | Artikel | FH-PUB-ID: 5614
Schröder N, Hruschka H. Investigating the effects of mailing variables and endogeneity on mailing decisions. European Journal of Operational Research. 2016;250(2):579-589. doi:10.1016/j.ejor.2015.09.046
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 5615
Schröder N, Hruschka H. Response measurement and optimization of direct mailings. Journal für Betriebswirtschaft. 2012;62(3-4):261-308. doi:10.1007/s11301-012-0088-3
HSBI-PUB
| DOI