PUBLIKATIONSSERVER

Nadine Schröder

Fachbereich Wirtschaft
https://orcid.org/0000-0002-7190-7510

16 Publikationen

Alle markieren

[16]
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
Schröder, N., Schamp, C., & Reutterer, T. (2025). How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey. Presented at the EMAC Spring Conference, Madrid.
HSBI-PUB | Download (ext.)
 
[15]
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
Niemand, T., Schröder, N., Falke, A., & Mai, R. (2025). Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling. Presented at the International Meeting of the Psychometric Society 2025, Minneapolis.
HSBI-PUB
 
[14]
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
Schröder, N., Schultz, C. D., & Paetz, F. (2025). The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping. Presented at the 31st Recent Advances in Retailing and Consumer Science, Zagreb.
HSBI-PUB
 
[13]
2025 | Artikel | FH-PUB-ID: 6176 | OA
Schröder, N., Schultz, C. D., Paetz, F., Grzadziel, A., & Clegg, M. (2025). Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. Schmalenbach Journal of Business Research. https://doi.org/10.1007/s41471-025-00214-9
HSBI-PUB | DOI | Download (ext.)
 
[12]
2022 | Artikel | FH-PUB-ID: 5607
Sengo Furtado, F., Reutterer, T., & Schröder, N. (2022). The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices. Journal of Business Economics, 92(4), 565–590. https://doi.org/10.1007/s11573-021-01044-x
HSBI-PUB | DOI
 
[11]
2022 | Artikel | FH-PUB-ID: 5605
Falke, A., Schröder, N., & Hofmann, C. (2022). The influence of values in sustainable consumption among millennials. Journal of Business Economics, 92(6), 899–928. https://doi.org/10.1007/s11573-021-01072-7
HSBI-PUB | DOI
 
[10]
2021 | Artikel | FH-PUB-ID: 5608
Reutterer, T., Platzer, M., & Schröder, N. (2021). Leveraging purchase regularity for predicting customer behavior the easy way. International Journal of Research in Marketing, 38(1), 194–215. https://doi.org/10.1016/j.ijresmar.2020.09.002
HSBI-PUB | DOI
 
[9]
2021 | Artikel | FH-PUB-ID: 5606
Schröder, N., Falke, A., & Endres, H. (2021). New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling. Academy of Management Proceedings, 2021(1). https://doi.org/10.5465/AMBPP.2021.15022abstract
HSBI-PUB | DOI
 
[8]
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Kellner, F., & Schröder, N. (2021). Location Planning & Analysis Using Uncertain Data. In IEEE (Ed.), 2021 International Conference on Decision Aid Sciences and Application (DASA) (pp. 720–723). Sakheer, Bahrain (Online): IEEE. https://doi.org/10.1109/DASA53625.2021.9682323
HSBI-PUB | DOI
 
[7]
2020 | Artikel | FH-PUB-ID: 5609
Falke, A., Schröder, N., & Endres, H. (2020). A first fit index on estimation accuracy in structural equation models. Journal of Business Economics, 90(2), 277–302. https://doi.org/10.1007/s11573-019-00952-3
HSBI-PUB | DOI
 
[6]
2019 | Artikel | FH-PUB-ID: 5610
Schröder, N., Falke, A., Hruschka, H., & Reutterer, T. (2019). Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. Journal of Interactive Marketing, 47(1), 181–197. https://doi.org/10.1016/j.intmar.2019.05.003
HSBI-PUB | DOI
 
[5]
2018 | Artikel | FH-PUB-ID: 5611
Kellner, F., & Schröder, N. (2018). Data Mining mit unsicheren Daten. HMD Praxis der Wirtschaftsinformatik, 55(3), 601–613. https://doi.org/10.1365/s40702-018-0419-5
HSBI-PUB | DOI
 
[4]
2017 | Artikel | FH-PUB-ID: 5612
Schröder, N. (2017). Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases. Marketing ZFP, 39(2), 27–37. https://doi.org/10.15358/0344-1369-2017-2-27
HSBI-PUB | DOI
 
[3]
2017 | Artikel | FH-PUB-ID: 5613
Schröder, N., & Hruschka, H. (2017). Comparing alternatives to account for unobserved heterogeneity in direct marketing models. Decision Support Systems, 103, 24–33. https://doi.org/10.1016/j.dss.2017.08.005
HSBI-PUB | DOI
 
[2]
2016 | Artikel | FH-PUB-ID: 5614
Schröder, N., & Hruschka, H. (2016). Investigating the effects of mailing variables and endogeneity on mailing decisions. European Journal of Operational Research, 250(2), 579–589. https://doi.org/10.1016/j.ejor.2015.09.046
HSBI-PUB | DOI
 
[1]
2012 | Artikel | FH-PUB-ID: 5615
Schröder, N., & Hruschka, H. (2012). Response measurement and optimization of direct mailings. Journal Für Betriebswirtschaft, 62(3–4), 261–308. https://doi.org/10.1007/s11301-012-0088-3
HSBI-PUB | DOI
 
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16 Publikationen

Alle markieren

[16]
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
Schröder, N., Schamp, C., & Reutterer, T. (2025). How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey. Presented at the EMAC Spring Conference, Madrid.
HSBI-PUB | Download (ext.)
 
[15]
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
Niemand, T., Schröder, N., Falke, A., & Mai, R. (2025). Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling. Presented at the International Meeting of the Psychometric Society 2025, Minneapolis.
HSBI-PUB
 
[14]
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
Schröder, N., Schultz, C. D., & Paetz, F. (2025). The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping. Presented at the 31st Recent Advances in Retailing and Consumer Science, Zagreb.
HSBI-PUB
 
[13]
2025 | Artikel | FH-PUB-ID: 6176 | OA
Schröder, N., Schultz, C. D., Paetz, F., Grzadziel, A., & Clegg, M. (2025). Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. Schmalenbach Journal of Business Research. https://doi.org/10.1007/s41471-025-00214-9
HSBI-PUB | DOI | Download (ext.)
 
[12]
2022 | Artikel | FH-PUB-ID: 5607
Sengo Furtado, F., Reutterer, T., & Schröder, N. (2022). The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices. Journal of Business Economics, 92(4), 565–590. https://doi.org/10.1007/s11573-021-01044-x
HSBI-PUB | DOI
 
[11]
2022 | Artikel | FH-PUB-ID: 5605
Falke, A., Schröder, N., & Hofmann, C. (2022). The influence of values in sustainable consumption among millennials. Journal of Business Economics, 92(6), 899–928. https://doi.org/10.1007/s11573-021-01072-7
HSBI-PUB | DOI
 
[10]
2021 | Artikel | FH-PUB-ID: 5608
Reutterer, T., Platzer, M., & Schröder, N. (2021). Leveraging purchase regularity for predicting customer behavior the easy way. International Journal of Research in Marketing, 38(1), 194–215. https://doi.org/10.1016/j.ijresmar.2020.09.002
HSBI-PUB | DOI
 
[9]
2021 | Artikel | FH-PUB-ID: 5606
Schröder, N., Falke, A., & Endres, H. (2021). New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling. Academy of Management Proceedings, 2021(1). https://doi.org/10.5465/AMBPP.2021.15022abstract
HSBI-PUB | DOI
 
[8]
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Kellner, F., & Schröder, N. (2021). Location Planning & Analysis Using Uncertain Data. In IEEE (Ed.), 2021 International Conference on Decision Aid Sciences and Application (DASA) (pp. 720–723). Sakheer, Bahrain (Online): IEEE. https://doi.org/10.1109/DASA53625.2021.9682323
HSBI-PUB | DOI
 
[7]
2020 | Artikel | FH-PUB-ID: 5609
Falke, A., Schröder, N., & Endres, H. (2020). A first fit index on estimation accuracy in structural equation models. Journal of Business Economics, 90(2), 277–302. https://doi.org/10.1007/s11573-019-00952-3
HSBI-PUB | DOI
 
[6]
2019 | Artikel | FH-PUB-ID: 5610
Schröder, N., Falke, A., Hruschka, H., & Reutterer, T. (2019). Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. Journal of Interactive Marketing, 47(1), 181–197. https://doi.org/10.1016/j.intmar.2019.05.003
HSBI-PUB | DOI
 
[5]
2018 | Artikel | FH-PUB-ID: 5611
Kellner, F., & Schröder, N. (2018). Data Mining mit unsicheren Daten. HMD Praxis der Wirtschaftsinformatik, 55(3), 601–613. https://doi.org/10.1365/s40702-018-0419-5
HSBI-PUB | DOI
 
[4]
2017 | Artikel | FH-PUB-ID: 5612
Schröder, N. (2017). Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases. Marketing ZFP, 39(2), 27–37. https://doi.org/10.15358/0344-1369-2017-2-27
HSBI-PUB | DOI
 
[3]
2017 | Artikel | FH-PUB-ID: 5613
Schröder, N., & Hruschka, H. (2017). Comparing alternatives to account for unobserved heterogeneity in direct marketing models. Decision Support Systems, 103, 24–33. https://doi.org/10.1016/j.dss.2017.08.005
HSBI-PUB | DOI
 
[2]
2016 | Artikel | FH-PUB-ID: 5614
Schröder, N., & Hruschka, H. (2016). Investigating the effects of mailing variables and endogeneity on mailing decisions. European Journal of Operational Research, 250(2), 579–589. https://doi.org/10.1016/j.ejor.2015.09.046
HSBI-PUB | DOI
 
[1]
2012 | Artikel | FH-PUB-ID: 5615
Schröder, N., & Hruschka, H. (2012). Response measurement and optimization of direct mailings. Journal Für Betriebswirtschaft, 62(3–4), 261–308. https://doi.org/10.1007/s11301-012-0088-3
HSBI-PUB | DOI
 
Markierte Publikation(en)

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: APA

Export / Einbettung