16 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
Schröder, Nadine, Christina Schamp, and Thomas Reutterer. “How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey,” 2025.
HSBI-PUB
| Download (ext.)
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
Niemand, Thomas, Nadine Schröder, Andreas Falke, and Robert Mai. “Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling,” 2025.
HSBI-PUB
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
Schröder, Nadine, Carsten D. Schultz, and Friederike Paetz. “The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping,” 2025.
HSBI-PUB
2025 | Artikel | FH-PUB-ID: 6176 | 
Schröder, Nadine, Carsten D. Schultz, Friederike Paetz, Alicja Grzadziel, and Melanie Clegg. “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice.” Schmalenbach Journal of Business Research, 2025. https://doi.org/10.1007/s41471-025-00214-9.
HSBI-PUB
| DOI
| Download (ext.)
2022 | Artikel | FH-PUB-ID: 5607
Sengo Furtado, Filipe, Thomas Reutterer, and Nadine Schröder. “The Carrot and the Stick in Online Reviews: Determinants of Un-/Helpfulness Voting Choices.” Journal of Business Economics 92, no. 4 (2022): 565–90. https://doi.org/10.1007/s11573-021-01044-x.
HSBI-PUB
| DOI
2022 | Artikel | FH-PUB-ID: 5605
Falke, Andreas, Nadine Schröder, and Claudia Hofmann. “The Influence of Values in Sustainable Consumption among Millennials.” Journal of Business Economics 92, no. 6 (2022): 899–928. https://doi.org/10.1007/s11573-021-01072-7.
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5608
Reutterer, Thomas, Michael Platzer, and Nadine Schröder. “Leveraging Purchase Regularity for Predicting Customer Behavior the Easy Way.” International Journal of Research in Marketing 38, no. 1 (2021): 194–215. https://doi.org/10.1016/j.ijresmar.2020.09.002.
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5606
Schröder, Nadine, Andreas Falke, and Herbert Endres. “New Context-Specific Fit Criteria to Reveal Additional Insights in Structural Equation Modeling.” Academy of Management Proceedings 2021, no. 1 (2021). https://doi.org/10.5465/AMBPP.2021.15022abstract.
HSBI-PUB
| DOI
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Kellner, Florian, and Nadine Schröder. “Location Planning & Analysis Using Uncertain Data.” In 2021 International Conference on Decision Aid Sciences and Application (DASA), edited by IEEE, 720–23. IEEE, 2021. https://doi.org/10.1109/DASA53625.2021.9682323.
HSBI-PUB
| DOI
2020 | Artikel | FH-PUB-ID: 5609
Falke, Andreas, Nadine Schröder, and Herbert Endres. “A First Fit Index on Estimation Accuracy in Structural Equation Models.” Journal of Business Economics 90, no. 2 (2020): 277–302. https://doi.org/10.1007/s11573-019-00952-3.
HSBI-PUB
| DOI
2019 | Artikel | FH-PUB-ID: 5610
Schröder, Nadine, Andreas Falke, Harald Hruschka, and Thomas Reutterer. “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.” Journal of Interactive Marketing 47, no. 1 (2019): 181–97. https://doi.org/10.1016/j.intmar.2019.05.003.
HSBI-PUB
| DOI
2018 | Artikel | FH-PUB-ID: 5611
Kellner, Florian, and Nadine Schröder. “Data Mining mit unsicheren Daten.” HMD Praxis der Wirtschaftsinformatik 55, no. 3 (2018): 601–13. https://doi.org/10.1365/s40702-018-0419-5.
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5612
Schröder, Nadine. “Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases.” Marketing ZFP 39, no. 2 (2017): 27–37. https://doi.org/10.15358/0344-1369-2017-2-27.
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5613
Schröder, Nadine, and Harald Hruschka. “Comparing Alternatives to Account for Unobserved Heterogeneity in Direct Marketing Models.” Decision Support Systems 103 (2017): 24–33. https://doi.org/10.1016/j.dss.2017.08.005.
HSBI-PUB
| DOI
2016 | Artikel | FH-PUB-ID: 5614
Schröder, Nadine, and Harald Hruschka. “Investigating the Effects of Mailing Variables and Endogeneity on Mailing Decisions.” European Journal of Operational Research 250, no. 2 (2016): 579–89. https://doi.org/10.1016/j.ejor.2015.09.046.
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 5615
Schröder, Nadine, and Harald Hruschka. “Response Measurement and Optimization of Direct Mailings.” Journal Für Betriebswirtschaft 62, no. 3–4 (2012): 261–308. https://doi.org/10.1007/s11301-012-0088-3.
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16 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
Schröder, Nadine, Christina Schamp, and Thomas Reutterer. “How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey,” 2025.
HSBI-PUB
| Download (ext.)
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
Niemand, Thomas, Nadine Schröder, Andreas Falke, and Robert Mai. “Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling,” 2025.
HSBI-PUB
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
Schröder, Nadine, Carsten D. Schultz, and Friederike Paetz. “The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping,” 2025.
HSBI-PUB
2025 | Artikel | FH-PUB-ID: 6176 |
Schröder, Nadine, Carsten D. Schultz, Friederike Paetz, Alicja Grzadziel, and Melanie Clegg. “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice.” Schmalenbach Journal of Business Research, 2025. https://doi.org/10.1007/s41471-025-00214-9.
HSBI-PUB
| DOI
| Download (ext.)
2022 | Artikel | FH-PUB-ID: 5607
Sengo Furtado, Filipe, Thomas Reutterer, and Nadine Schröder. “The Carrot and the Stick in Online Reviews: Determinants of Un-/Helpfulness Voting Choices.” Journal of Business Economics 92, no. 4 (2022): 565–90. https://doi.org/10.1007/s11573-021-01044-x.
HSBI-PUB
| DOI
2022 | Artikel | FH-PUB-ID: 5605
Falke, Andreas, Nadine Schröder, and Claudia Hofmann. “The Influence of Values in Sustainable Consumption among Millennials.” Journal of Business Economics 92, no. 6 (2022): 899–928. https://doi.org/10.1007/s11573-021-01072-7.
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5608
Reutterer, Thomas, Michael Platzer, and Nadine Schröder. “Leveraging Purchase Regularity for Predicting Customer Behavior the Easy Way.” International Journal of Research in Marketing 38, no. 1 (2021): 194–215. https://doi.org/10.1016/j.ijresmar.2020.09.002.
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5606
Schröder, Nadine, Andreas Falke, and Herbert Endres. “New Context-Specific Fit Criteria to Reveal Additional Insights in Structural Equation Modeling.” Academy of Management Proceedings 2021, no. 1 (2021). https://doi.org/10.5465/AMBPP.2021.15022abstract.
HSBI-PUB
| DOI
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Kellner, Florian, and Nadine Schröder. “Location Planning & Analysis Using Uncertain Data.” In 2021 International Conference on Decision Aid Sciences and Application (DASA), edited by IEEE, 720–23. IEEE, 2021. https://doi.org/10.1109/DASA53625.2021.9682323.
HSBI-PUB
| DOI
2020 | Artikel | FH-PUB-ID: 5609
Falke, Andreas, Nadine Schröder, and Herbert Endres. “A First Fit Index on Estimation Accuracy in Structural Equation Models.” Journal of Business Economics 90, no. 2 (2020): 277–302. https://doi.org/10.1007/s11573-019-00952-3.
HSBI-PUB
| DOI
2019 | Artikel | FH-PUB-ID: 5610
Schröder, Nadine, Andreas Falke, Harald Hruschka, and Thomas Reutterer. “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.” Journal of Interactive Marketing 47, no. 1 (2019): 181–97. https://doi.org/10.1016/j.intmar.2019.05.003.
HSBI-PUB
| DOI
2018 | Artikel | FH-PUB-ID: 5611
Kellner, Florian, and Nadine Schröder. “Data Mining mit unsicheren Daten.” HMD Praxis der Wirtschaftsinformatik 55, no. 3 (2018): 601–13. https://doi.org/10.1365/s40702-018-0419-5.
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5612
Schröder, Nadine. “Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases.” Marketing ZFP 39, no. 2 (2017): 27–37. https://doi.org/10.15358/0344-1369-2017-2-27.
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5613
Schröder, Nadine, and Harald Hruschka. “Comparing Alternatives to Account for Unobserved Heterogeneity in Direct Marketing Models.” Decision Support Systems 103 (2017): 24–33. https://doi.org/10.1016/j.dss.2017.08.005.
HSBI-PUB
| DOI
2016 | Artikel | FH-PUB-ID: 5614
Schröder, Nadine, and Harald Hruschka. “Investigating the Effects of Mailing Variables and Endogeneity on Mailing Decisions.” European Journal of Operational Research 250, no. 2 (2016): 579–89. https://doi.org/10.1016/j.ejor.2015.09.046.
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 5615
Schröder, Nadine, and Harald Hruschka. “Response Measurement and Optimization of Direct Mailings.” Journal Für Betriebswirtschaft 62, no. 3–4 (2012): 261–308. https://doi.org/10.1007/s11301-012-0088-3.
HSBI-PUB
| DOI