PUBLIKATIONSSERVER

Nadine Schröder

Fachbereich Wirtschaft
https://orcid.org/0000-0002-7190-7510

16 Publikationen

Alle markieren

[16]
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
Schröder, Nadine ; Schamp, Christina ; Reutterer, Thomas: How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey. In: , 2025
HSBI-PUB | Download (ext.)
 
[15]
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
Niemand, Thomas ; Schröder, Nadine ; Falke, Andreas ; Mai, Robert: Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling. In: , 2025
HSBI-PUB
 
[14]
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
Schröder, Nadine ; Schultz, Carsten D. ; Paetz, Friederike: The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping. In: , 2025
HSBI-PUB
 
[13]
2025 | Artikel | FH-PUB-ID: 6176 | OA
Schröder, Nadine ; Schultz, Carsten D. ; Paetz, Friederike ; Grzadziel, Alicja ; Clegg, Melanie: Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. In: Schmalenbach Journal of Business Research, Springer Science and Business Media LLC (2025)
HSBI-PUB | DOI | Download (ext.)
 
[12]
2022 | Artikel | FH-PUB-ID: 5607
Sengo Furtado, Filipe ; Reutterer, Thomas ; Schröder, Nadine: The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices. In: Journal of Business Economics Bd. 92, Springer Science and Business Media LLC (2022), Nr. 4, S. 565–590
HSBI-PUB | DOI
 
[11]
2022 | Artikel | FH-PUB-ID: 5605
Falke, Andreas ; Schröder, Nadine ; Hofmann, Claudia: The influence of values in sustainable consumption among millennials. In: Journal of Business Economics Bd. 92, Springer Science and Business Media LLC (2022), Nr. 6, S. 899–928
HSBI-PUB | DOI
 
[10]
2021 | Artikel | FH-PUB-ID: 5608
Reutterer, Thomas ; Platzer, Michael ; Schröder, Nadine: Leveraging purchase regularity for predicting customer behavior the easy way. In: International Journal of Research in Marketing Bd. 38, Elsevier BV (2021), Nr. 1, S. 194–215
HSBI-PUB | DOI
 
[9]
2021 | Artikel | FH-PUB-ID: 5606
Schröder, Nadine ; Falke, Andreas ; Endres, Herbert: New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling. In: Academy of Management Proceedings Bd. 2021, Academy of Management (2021), Nr. 1
HSBI-PUB | DOI
 
[8]
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Kellner, Florian ; Schröder, Nadine: Location Planning & Analysis Using Uncertain Data. In: IEEE (Hrsg.): 2021 International Conference on Decision Aid Sciences and Application (DASA) : IEEE, 2021, S. 720–723
HSBI-PUB | DOI
 
[7]
2020 | Artikel | FH-PUB-ID: 5609
Falke, Andreas ; Schröder, Nadine ; Endres, Herbert: A first fit index on estimation accuracy in structural equation models. In: Journal of Business Economics Bd. 90, Springer Science and Business Media LLC (2020), Nr. 2, S. 277–302
HSBI-PUB | DOI
 
[6]
2019 | Artikel | FH-PUB-ID: 5610
Schröder, Nadine ; Falke, Andreas ; Hruschka, Harald ; Reutterer, Thomas: Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. In: Journal of Interactive Marketing Bd. 47, SAGE Publications (2019), Nr. 1, S. 181–197
HSBI-PUB | DOI
 
[5]
2018 | Artikel | FH-PUB-ID: 5611
Kellner, Florian ; Schröder, Nadine: Data Mining mit unsicheren Daten. In: HMD Praxis der Wirtschaftsinformatik Bd. 55, Springer Fachmedien Wiesbaden GmbH (2018), Nr. 3, S. 601–613
HSBI-PUB | DOI
 
[4]
2017 | Artikel | FH-PUB-ID: 5612
Schröder, Nadine: Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases. In: Marketing ZFP Bd. 39, Verlag C.H.Beck oHG (2017), Nr. 2, S. 27–37
HSBI-PUB | DOI
 
[3]
2017 | Artikel | FH-PUB-ID: 5613
Schröder, Nadine ; Hruschka, Harald: Comparing alternatives to account for unobserved heterogeneity in direct marketing models. In: Decision Support Systems Bd. 103, Elsevier BV (2017), S. 24–33
HSBI-PUB | DOI
 
[2]
2016 | Artikel | FH-PUB-ID: 5614
Schröder, Nadine ; Hruschka, Harald: Investigating the effects of mailing variables and endogeneity on mailing decisions. In: European Journal of Operational Research Bd. 250, Elsevier BV (2016), Nr. 2, S. 579–589
HSBI-PUB | DOI
 
[1]
2012 | Artikel | FH-PUB-ID: 5615
Schröder, Nadine ; Hruschka, Harald: Response measurement and optimization of direct mailings. In: Journal für Betriebswirtschaft Bd. 62, Springer Science and Business Media LLC (2012), Nr. 3–4, S. 261–308
HSBI-PUB | DOI
 
Markierte Publikation(en)

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: DIN 1505

Export / Einbettung

16 Publikationen

Alle markieren

[16]
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
Schröder, Nadine ; Schamp, Christina ; Reutterer, Thomas: How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey. In: , 2025
HSBI-PUB | Download (ext.)
 
[15]
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
Niemand, Thomas ; Schröder, Nadine ; Falke, Andreas ; Mai, Robert: Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling. In: , 2025
HSBI-PUB
 
[14]
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
Schröder, Nadine ; Schultz, Carsten D. ; Paetz, Friederike: The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping. In: , 2025
HSBI-PUB
 
[13]
2025 | Artikel | FH-PUB-ID: 6176 | OA
Schröder, Nadine ; Schultz, Carsten D. ; Paetz, Friederike ; Grzadziel, Alicja ; Clegg, Melanie: Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. In: Schmalenbach Journal of Business Research, Springer Science and Business Media LLC (2025)
HSBI-PUB | DOI | Download (ext.)
 
[12]
2022 | Artikel | FH-PUB-ID: 5607
Sengo Furtado, Filipe ; Reutterer, Thomas ; Schröder, Nadine: The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices. In: Journal of Business Economics Bd. 92, Springer Science and Business Media LLC (2022), Nr. 4, S. 565–590
HSBI-PUB | DOI
 
[11]
2022 | Artikel | FH-PUB-ID: 5605
Falke, Andreas ; Schröder, Nadine ; Hofmann, Claudia: The influence of values in sustainable consumption among millennials. In: Journal of Business Economics Bd. 92, Springer Science and Business Media LLC (2022), Nr. 6, S. 899–928
HSBI-PUB | DOI
 
[10]
2021 | Artikel | FH-PUB-ID: 5608
Reutterer, Thomas ; Platzer, Michael ; Schröder, Nadine: Leveraging purchase regularity for predicting customer behavior the easy way. In: International Journal of Research in Marketing Bd. 38, Elsevier BV (2021), Nr. 1, S. 194–215
HSBI-PUB | DOI
 
[9]
2021 | Artikel | FH-PUB-ID: 5606
Schröder, Nadine ; Falke, Andreas ; Endres, Herbert: New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling. In: Academy of Management Proceedings Bd. 2021, Academy of Management (2021), Nr. 1
HSBI-PUB | DOI
 
[8]
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Kellner, Florian ; Schröder, Nadine: Location Planning & Analysis Using Uncertain Data. In: IEEE (Hrsg.): 2021 International Conference on Decision Aid Sciences and Application (DASA) : IEEE, 2021, S. 720–723
HSBI-PUB | DOI
 
[7]
2020 | Artikel | FH-PUB-ID: 5609
Falke, Andreas ; Schröder, Nadine ; Endres, Herbert: A first fit index on estimation accuracy in structural equation models. In: Journal of Business Economics Bd. 90, Springer Science and Business Media LLC (2020), Nr. 2, S. 277–302
HSBI-PUB | DOI
 
[6]
2019 | Artikel | FH-PUB-ID: 5610
Schröder, Nadine ; Falke, Andreas ; Hruschka, Harald ; Reutterer, Thomas: Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. In: Journal of Interactive Marketing Bd. 47, SAGE Publications (2019), Nr. 1, S. 181–197
HSBI-PUB | DOI
 
[5]
2018 | Artikel | FH-PUB-ID: 5611
Kellner, Florian ; Schröder, Nadine: Data Mining mit unsicheren Daten. In: HMD Praxis der Wirtschaftsinformatik Bd. 55, Springer Fachmedien Wiesbaden GmbH (2018), Nr. 3, S. 601–613
HSBI-PUB | DOI
 
[4]
2017 | Artikel | FH-PUB-ID: 5612
Schröder, Nadine: Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases. In: Marketing ZFP Bd. 39, Verlag C.H.Beck oHG (2017), Nr. 2, S. 27–37
HSBI-PUB | DOI
 
[3]
2017 | Artikel | FH-PUB-ID: 5613
Schröder, Nadine ; Hruschka, Harald: Comparing alternatives to account for unobserved heterogeneity in direct marketing models. In: Decision Support Systems Bd. 103, Elsevier BV (2017), S. 24–33
HSBI-PUB | DOI
 
[2]
2016 | Artikel | FH-PUB-ID: 5614
Schröder, Nadine ; Hruschka, Harald: Investigating the effects of mailing variables and endogeneity on mailing decisions. In: European Journal of Operational Research Bd. 250, Elsevier BV (2016), Nr. 2, S. 579–589
HSBI-PUB | DOI
 
[1]
2012 | Artikel | FH-PUB-ID: 5615
Schröder, Nadine ; Hruschka, Harald: Response measurement and optimization of direct mailings. In: Journal für Betriebswirtschaft Bd. 62, Springer Science and Business Media LLC (2012), Nr. 3–4, S. 261–308
HSBI-PUB | DOI
 
Markierte Publikation(en)

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: DIN 1505

Export / Einbettung