16 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
@inproceedings{Schröder_Schamp_Reutterer_2025, title={How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey}, author={Schröder, Nadine and Schamp, Christina and Reutterer, Thomas}, year={2025} }
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2025 | Konferenzbeitrag | FH-PUB-ID: 6180
@inproceedings{Niemand_Schröder_Falke_Mai_2025, title={Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling}, author={Niemand, Thomas and Schröder, Nadine and Falke, Andreas and Mai, Robert}, year={2025} }
HSBI-PUB
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
@inproceedings{Schröder_Schultz_Paetz_2025, title={The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping}, author={Schröder, Nadine and Schultz, Carsten D. and Paetz, Friederike}, year={2025} }
HSBI-PUB
2025 | Artikel | FH-PUB-ID: 6176 | 
@article{Schröder_Schultz_Paetz_Grzadziel_Clegg_2025, title={Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice}, DOI={10.1007/s41471-025-00214-9}, journal={Schmalenbach Journal of Business Research}, publisher={Springer Science and Business Media LLC}, author={Schröder, Nadine and Schultz, Carsten D. and Paetz, Friederike and Grzadziel, Alicja and Clegg, Melanie}, year={2025} }
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2022 | Artikel | FH-PUB-ID: 5607
@article{Sengo Furtado_Reutterer_Schröder_2022, title={The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices}, volume={92}, DOI={10.1007/s11573-021-01044-x}, number={4}, journal={Journal of Business Economics}, publisher={Springer Science and Business Media LLC}, author={Sengo Furtado, Filipe and Reutterer, Thomas and Schröder, Nadine}, year={2022}, pages={565–590} }
HSBI-PUB
| DOI
2022 | Artikel | FH-PUB-ID: 5605
@article{Falke_Schröder_Hofmann_2022, title={The influence of values in sustainable consumption among millennials}, volume={92}, DOI={10.1007/s11573-021-01072-7}, number={6}, journal={Journal of Business Economics}, publisher={Springer Science and Business Media LLC}, author={Falke, Andreas and Schröder, Nadine and Hofmann, Claudia}, year={2022}, pages={899–928} }
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5608
@article{Reutterer_Platzer_Schröder_2021, title={Leveraging purchase regularity for predicting customer behavior the easy way}, volume={38}, DOI={10.1016/j.ijresmar.2020.09.002}, number={1}, journal={International Journal of Research in Marketing}, publisher={Elsevier BV}, author={Reutterer, Thomas and Platzer, Michael and Schröder, Nadine}, year={2021}, pages={194–215} }
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5606
@article{Schröder_Falke_Endres_2021, title={New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling}, volume={2021}, DOI={10.5465/AMBPP.2021.15022abstract}, number={115022}, journal={Academy of Management Proceedings}, publisher={Academy of Management}, author={Schröder, Nadine and Falke, Andreas and Endres, Herbert}, year={2021} }
HSBI-PUB
| DOI
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
@inproceedings{Kellner_Schröder_2021, title={Location Planning & Analysis Using Uncertain Data}, DOI={10.1109/DASA53625.2021.9682323}, booktitle={2021 International Conference on Decision Aid Sciences and Application (DASA)}, publisher={IEEE}, author={Kellner, Florian and Schröder, Nadine}, editor={IEEEEditor}, year={2021}, pages={720–723} }
HSBI-PUB
| DOI
2020 | Artikel | FH-PUB-ID: 5609
@article{Falke_Schröder_Endres_2020, title={A first fit index on estimation accuracy in structural equation models}, volume={90}, DOI={10.1007/s11573-019-00952-3}, number={2}, journal={Journal of Business Economics}, publisher={Springer Science and Business Media LLC}, author={Falke, Andreas and Schröder, Nadine and Endres, Herbert}, year={2020}, pages={277–302} }
HSBI-PUB
| DOI
2019 | Artikel | FH-PUB-ID: 5610
@article{Schröder_Falke_Hruschka_Reutterer_2019, title={Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool}, volume={47}, DOI={10.1016/j.intmar.2019.05.003}, number={1}, journal={Journal of Interactive Marketing}, publisher={SAGE Publications}, author={Schröder, Nadine and Falke, Andreas and Hruschka, Harald and Reutterer, Thomas}, year={2019}, pages={181–197} }
HSBI-PUB
| DOI
2018 | Artikel | FH-PUB-ID: 5611
@article{Kellner_Schröder_2018, title={Data Mining mit unsicheren Daten}, volume={55}, DOI={10.1365/s40702-018-0419-5}, number={3}, journal={HMD Praxis der Wirtschaftsinformatik}, publisher={Springer Fachmedien Wiesbaden GmbH}, author={Kellner, Florian and Schröder, Nadine}, year={2018}, pages={601–613} }
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5612
@article{Schröder_2017, title={Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases}, volume={39}, DOI={10.15358/0344-1369-2017-2-27}, number={2}, journal={Marketing ZFP}, publisher={Verlag C.H.Beck oHG}, author={Schröder, Nadine}, year={2017}, pages={27–37} }
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5613
@article{Schröder_Hruschka_2017, title={Comparing alternatives to account for unobserved heterogeneity in direct marketing models}, volume={103}, DOI={10.1016/j.dss.2017.08.005}, journal={Decision Support Systems}, publisher={Elsevier BV}, author={Schröder, Nadine and Hruschka, Harald}, year={2017}, pages={24–33} }
HSBI-PUB
| DOI
2016 | Artikel | FH-PUB-ID: 5614
@article{Schröder_Hruschka_2016, title={Investigating the effects of mailing variables and endogeneity on mailing decisions}, volume={250}, DOI={10.1016/j.ejor.2015.09.046}, number={2}, journal={European Journal of Operational Research}, publisher={Elsevier BV}, author={Schröder, Nadine and Hruschka, Harald}, year={2016}, pages={579–589} }
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 5615
@article{Schröder_Hruschka_2012, title={Response measurement and optimization of direct mailings}, volume={62}, DOI={10.1007/s11301-012-0088-3}, number={3–4}, journal={Journal für Betriebswirtschaft}, publisher={Springer Science and Business Media LLC}, author={Schröder, Nadine and Hruschka, Harald}, year={2012}, pages={261–308} }
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16 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
@inproceedings{Schröder_Schamp_Reutterer_2025, title={How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey}, author={Schröder, Nadine and Schamp, Christina and Reutterer, Thomas}, year={2025} }
HSBI-PUB
| Download (ext.)
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
@inproceedings{Niemand_Schröder_Falke_Mai_2025, title={Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling}, author={Niemand, Thomas and Schröder, Nadine and Falke, Andreas and Mai, Robert}, year={2025} }
HSBI-PUB
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
@inproceedings{Schröder_Schultz_Paetz_2025, title={The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping}, author={Schröder, Nadine and Schultz, Carsten D. and Paetz, Friederike}, year={2025} }
HSBI-PUB
2025 | Artikel | FH-PUB-ID: 6176 |
@article{Schröder_Schultz_Paetz_Grzadziel_Clegg_2025, title={Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice}, DOI={10.1007/s41471-025-00214-9}, journal={Schmalenbach Journal of Business Research}, publisher={Springer Science and Business Media LLC}, author={Schröder, Nadine and Schultz, Carsten D. and Paetz, Friederike and Grzadziel, Alicja and Clegg, Melanie}, year={2025} }
HSBI-PUB
| DOI
| Download (ext.)
2022 | Artikel | FH-PUB-ID: 5607
@article{Sengo Furtado_Reutterer_Schröder_2022, title={The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices}, volume={92}, DOI={10.1007/s11573-021-01044-x}, number={4}, journal={Journal of Business Economics}, publisher={Springer Science and Business Media LLC}, author={Sengo Furtado, Filipe and Reutterer, Thomas and Schröder, Nadine}, year={2022}, pages={565–590} }
HSBI-PUB
| DOI
2022 | Artikel | FH-PUB-ID: 5605
@article{Falke_Schröder_Hofmann_2022, title={The influence of values in sustainable consumption among millennials}, volume={92}, DOI={10.1007/s11573-021-01072-7}, number={6}, journal={Journal of Business Economics}, publisher={Springer Science and Business Media LLC}, author={Falke, Andreas and Schröder, Nadine and Hofmann, Claudia}, year={2022}, pages={899–928} }
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5608
@article{Reutterer_Platzer_Schröder_2021, title={Leveraging purchase regularity for predicting customer behavior the easy way}, volume={38}, DOI={10.1016/j.ijresmar.2020.09.002}, number={1}, journal={International Journal of Research in Marketing}, publisher={Elsevier BV}, author={Reutterer, Thomas and Platzer, Michael and Schröder, Nadine}, year={2021}, pages={194–215} }
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5606
@article{Schröder_Falke_Endres_2021, title={New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling}, volume={2021}, DOI={10.5465/AMBPP.2021.15022abstract}, number={115022}, journal={Academy of Management Proceedings}, publisher={Academy of Management}, author={Schröder, Nadine and Falke, Andreas and Endres, Herbert}, year={2021} }
HSBI-PUB
| DOI
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
@inproceedings{Kellner_Schröder_2021, title={Location Planning & Analysis Using Uncertain Data}, DOI={10.1109/DASA53625.2021.9682323}, booktitle={2021 International Conference on Decision Aid Sciences and Application (DASA)}, publisher={IEEE}, author={Kellner, Florian and Schröder, Nadine}, editor={IEEEEditor}, year={2021}, pages={720–723} }
HSBI-PUB
| DOI
2020 | Artikel | FH-PUB-ID: 5609
@article{Falke_Schröder_Endres_2020, title={A first fit index on estimation accuracy in structural equation models}, volume={90}, DOI={10.1007/s11573-019-00952-3}, number={2}, journal={Journal of Business Economics}, publisher={Springer Science and Business Media LLC}, author={Falke, Andreas and Schröder, Nadine and Endres, Herbert}, year={2020}, pages={277–302} }
HSBI-PUB
| DOI
2019 | Artikel | FH-PUB-ID: 5610
@article{Schröder_Falke_Hruschka_Reutterer_2019, title={Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool}, volume={47}, DOI={10.1016/j.intmar.2019.05.003}, number={1}, journal={Journal of Interactive Marketing}, publisher={SAGE Publications}, author={Schröder, Nadine and Falke, Andreas and Hruschka, Harald and Reutterer, Thomas}, year={2019}, pages={181–197} }
HSBI-PUB
| DOI
2018 | Artikel | FH-PUB-ID: 5611
@article{Kellner_Schröder_2018, title={Data Mining mit unsicheren Daten}, volume={55}, DOI={10.1365/s40702-018-0419-5}, number={3}, journal={HMD Praxis der Wirtschaftsinformatik}, publisher={Springer Fachmedien Wiesbaden GmbH}, author={Kellner, Florian and Schröder, Nadine}, year={2018}, pages={601–613} }
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5612
@article{Schröder_2017, title={Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases}, volume={39}, DOI={10.15358/0344-1369-2017-2-27}, number={2}, journal={Marketing ZFP}, publisher={Verlag C.H.Beck oHG}, author={Schröder, Nadine}, year={2017}, pages={27–37} }
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5613
@article{Schröder_Hruschka_2017, title={Comparing alternatives to account for unobserved heterogeneity in direct marketing models}, volume={103}, DOI={10.1016/j.dss.2017.08.005}, journal={Decision Support Systems}, publisher={Elsevier BV}, author={Schröder, Nadine and Hruschka, Harald}, year={2017}, pages={24–33} }
HSBI-PUB
| DOI
2016 | Artikel | FH-PUB-ID: 5614
@article{Schröder_Hruschka_2016, title={Investigating the effects of mailing variables and endogeneity on mailing decisions}, volume={250}, DOI={10.1016/j.ejor.2015.09.046}, number={2}, journal={European Journal of Operational Research}, publisher={Elsevier BV}, author={Schröder, Nadine and Hruschka, Harald}, year={2016}, pages={579–589} }
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 5615
@article{Schröder_Hruschka_2012, title={Response measurement and optimization of direct mailings}, volume={62}, DOI={10.1007/s11301-012-0088-3}, number={3–4}, journal={Journal für Betriebswirtschaft}, publisher={Springer Science and Business Media LLC}, author={Schröder, Nadine and Hruschka, Harald}, year={2012}, pages={261–308} }
HSBI-PUB
| DOI