16 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
Schröder, Nadine, et al. How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey. 2025.
HSBI-PUB
| Download (ext.)
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
Niemand, Thomas, et al. Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling. 2025.
HSBI-PUB
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
Schröder, Nadine, et al. The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping. 2025.
HSBI-PUB
2025 | Artikel | FH-PUB-ID: 6176 | 
Schröder, Nadine, et al. “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice.” Schmalenbach Journal of Business Research, Springer Science and Business Media LLC, 2025, doi:10.1007/s41471-025-00214-9.
HSBI-PUB
| DOI
| Download (ext.)
2022 | Artikel | FH-PUB-ID: 5607
Sengo Furtado, Filipe, et al. “The Carrot and the Stick in Online Reviews: Determinants of Un-/Helpfulness Voting Choices.” Journal of Business Economics, vol. 92, no. 4, Springer Science and Business Media LLC, 2022, pp. 565–90, doi:10.1007/s11573-021-01044-x.
HSBI-PUB
| DOI
2022 | Artikel | FH-PUB-ID: 5605
Falke, Andreas, et al. “The Influence of Values in Sustainable Consumption among Millennials.” Journal of Business Economics, vol. 92, no. 6, Springer Science and Business Media LLC, 2022, pp. 899–928, doi:10.1007/s11573-021-01072-7.
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5608
Reutterer, Thomas, et al. “Leveraging Purchase Regularity for Predicting Customer Behavior the Easy Way.” International Journal of Research in Marketing, vol. 38, no. 1, Elsevier BV, 2021, pp. 194–215, doi:10.1016/j.ijresmar.2020.09.002.
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5606
Schröder, Nadine, et al. “New Context-Specific Fit Criteria to Reveal Additional Insights in Structural Equation Modeling.” Academy of Management Proceedings, vol. 2021, no. 1, 15022, Academy of Management, 2021, doi:10.5465/AMBPP.2021.15022abstract.
HSBI-PUB
| DOI
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Kellner, Florian, and Nadine Schröder. “Location Planning & Analysis Using Uncertain Data.” 2021 International Conference on Decision Aid Sciences and Application (DASA), edited by IEEE, IEEE, 2021, pp. 720–23, doi:10.1109/DASA53625.2021.9682323.
HSBI-PUB
| DOI
2020 | Artikel | FH-PUB-ID: 5609
Falke, Andreas, et al. “A First Fit Index on Estimation Accuracy in Structural Equation Models.” Journal of Business Economics, vol. 90, no. 2, Springer Science and Business Media LLC, 2020, pp. 277–302, doi:10.1007/s11573-019-00952-3.
HSBI-PUB
| DOI
2019 | Artikel | FH-PUB-ID: 5610
Schröder, Nadine, et al. “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.” Journal of Interactive Marketing, vol. 47, no. 1, SAGE Publications, 2019, pp. 181–97, doi:10.1016/j.intmar.2019.05.003.
HSBI-PUB
| DOI
2018 | Artikel | FH-PUB-ID: 5611
Kellner, Florian, and Nadine Schröder. “Data Mining mit unsicheren Daten.” HMD Praxis der Wirtschaftsinformatik, vol. 55, no. 3, Springer Fachmedien Wiesbaden GmbH, 2018, pp. 601–13, doi:10.1365/s40702-018-0419-5.
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5612
Schröder, Nadine. “Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases.” Marketing ZFP, vol. 39, no. 2, Verlag C.H.Beck oHG, 2017, pp. 27–37, doi:10.15358/0344-1369-2017-2-27.
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5613
Schröder, Nadine, and Harald Hruschka. “Comparing Alternatives to Account for Unobserved Heterogeneity in Direct Marketing Models.” Decision Support Systems, vol. 103, Elsevier BV, 2017, pp. 24–33, doi:10.1016/j.dss.2017.08.005.
HSBI-PUB
| DOI
2016 | Artikel | FH-PUB-ID: 5614
Schröder, Nadine, and Harald Hruschka. “Investigating the Effects of Mailing Variables and Endogeneity on Mailing Decisions.” European Journal of Operational Research, vol. 250, no. 2, Elsevier BV, 2016, pp. 579–89, doi:10.1016/j.ejor.2015.09.046.
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 5615
Schröder, Nadine, and Harald Hruschka. “Response Measurement and Optimization of Direct Mailings.” Journal Für Betriebswirtschaft, vol. 62, no. 3–4, Springer Science and Business Media LLC, 2012, pp. 261–308, doi:10.1007/s11301-012-0088-3.
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16 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
Schröder, Nadine, et al. How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey. 2025.
HSBI-PUB
| Download (ext.)
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
Niemand, Thomas, et al. Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling. 2025.
HSBI-PUB
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
Schröder, Nadine, et al. The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping. 2025.
HSBI-PUB
2025 | Artikel | FH-PUB-ID: 6176 |
Schröder, Nadine, et al. “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice.” Schmalenbach Journal of Business Research, Springer Science and Business Media LLC, 2025, doi:10.1007/s41471-025-00214-9.
HSBI-PUB
| DOI
| Download (ext.)
2022 | Artikel | FH-PUB-ID: 5607
Sengo Furtado, Filipe, et al. “The Carrot and the Stick in Online Reviews: Determinants of Un-/Helpfulness Voting Choices.” Journal of Business Economics, vol. 92, no. 4, Springer Science and Business Media LLC, 2022, pp. 565–90, doi:10.1007/s11573-021-01044-x.
HSBI-PUB
| DOI
2022 | Artikel | FH-PUB-ID: 5605
Falke, Andreas, et al. “The Influence of Values in Sustainable Consumption among Millennials.” Journal of Business Economics, vol. 92, no. 6, Springer Science and Business Media LLC, 2022, pp. 899–928, doi:10.1007/s11573-021-01072-7.
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5608
Reutterer, Thomas, et al. “Leveraging Purchase Regularity for Predicting Customer Behavior the Easy Way.” International Journal of Research in Marketing, vol. 38, no. 1, Elsevier BV, 2021, pp. 194–215, doi:10.1016/j.ijresmar.2020.09.002.
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 5606
Schröder, Nadine, et al. “New Context-Specific Fit Criteria to Reveal Additional Insights in Structural Equation Modeling.” Academy of Management Proceedings, vol. 2021, no. 1, 15022, Academy of Management, 2021, doi:10.5465/AMBPP.2021.15022abstract.
HSBI-PUB
| DOI
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Kellner, Florian, and Nadine Schröder. “Location Planning & Analysis Using Uncertain Data.” 2021 International Conference on Decision Aid Sciences and Application (DASA), edited by IEEE, IEEE, 2021, pp. 720–23, doi:10.1109/DASA53625.2021.9682323.
HSBI-PUB
| DOI
2020 | Artikel | FH-PUB-ID: 5609
Falke, Andreas, et al. “A First Fit Index on Estimation Accuracy in Structural Equation Models.” Journal of Business Economics, vol. 90, no. 2, Springer Science and Business Media LLC, 2020, pp. 277–302, doi:10.1007/s11573-019-00952-3.
HSBI-PUB
| DOI
2019 | Artikel | FH-PUB-ID: 5610
Schröder, Nadine, et al. “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.” Journal of Interactive Marketing, vol. 47, no. 1, SAGE Publications, 2019, pp. 181–97, doi:10.1016/j.intmar.2019.05.003.
HSBI-PUB
| DOI
2018 | Artikel | FH-PUB-ID: 5611
Kellner, Florian, and Nadine Schröder. “Data Mining mit unsicheren Daten.” HMD Praxis der Wirtschaftsinformatik, vol. 55, no. 3, Springer Fachmedien Wiesbaden GmbH, 2018, pp. 601–13, doi:10.1365/s40702-018-0419-5.
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5612
Schröder, Nadine. “Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases.” Marketing ZFP, vol. 39, no. 2, Verlag C.H.Beck oHG, 2017, pp. 27–37, doi:10.15358/0344-1369-2017-2-27.
HSBI-PUB
| DOI
2017 | Artikel | FH-PUB-ID: 5613
Schröder, Nadine, and Harald Hruschka. “Comparing Alternatives to Account for Unobserved Heterogeneity in Direct Marketing Models.” Decision Support Systems, vol. 103, Elsevier BV, 2017, pp. 24–33, doi:10.1016/j.dss.2017.08.005.
HSBI-PUB
| DOI
2016 | Artikel | FH-PUB-ID: 5614
Schröder, Nadine, and Harald Hruschka. “Investigating the Effects of Mailing Variables and Endogeneity on Mailing Decisions.” European Journal of Operational Research, vol. 250, no. 2, Elsevier BV, 2016, pp. 579–89, doi:10.1016/j.ejor.2015.09.046.
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 5615
Schröder, Nadine, and Harald Hruschka. “Response Measurement and Optimization of Direct Mailings.” Journal Für Betriebswirtschaft, vol. 62, no. 3–4, Springer Science and Business Media LLC, 2012, pp. 261–308, doi:10.1007/s11301-012-0088-3.
HSBI-PUB
| DOI