An energising 2-day workshop that equips students to create branding with purpose.
Cecilia Martín is an arts and culture brand strategist and founder of Culture Connects (CC). For more than 20 years she has helped museums, orchestras and cultural institutions develop purposeful brands that connect with contemporary audiences. Her work combines strategy, creativity and digital culture, with projects for organisations such as the Berlin Philharmoniker, Philadelphia Museum of Art, Wiener Konzerthaus and the National Museum of World Cultures. Cecilia also teaches branding and audience engagement at institutions including the Royal College of Art and Central Saint Martins. She regularly leads workshops and speaks at international forums on cultural branding and audience innovation.
Target group: Students of the Faculty of Design and Art
