20
Mai
This talk will explore the unique challenges of airline marketing — from the commodity problem and pricing strategies to sales channels and loyalty programs. The lecture will offer valuable insights into the realities of marketing in one of the world's most complex industries.
Rob Britton has spent a lifetime in and near the airline, aviation, and travel industries, in a variety of roles, mainly marketing. He is founder and Principal at AirLearn, Adjunct Professor at Georgetown University, Washington, D.C., and Guest Professor at Imperial College, London. As the former Managing Director, Advertising and Marketing Planning, at American Airlines, he was part of the team that rebuilt the AA brand after September 11, 2001.
