Summer Semester

LEARNING OUTCOMES/SKILLS
By completing the module students have the following knowledge and skills:

• They can describe the basics of international management and essential institutional conditions regarding to international usiness activities.
• They are able to explain strategies of internationalisation and forms of organisation of international companies.
• They can describe concepts and key tasks of management accounting as well as the role of the controller in different countries.
• They are able to consider influencing factors of trend and implementation of management accounting, processes of divergence as well as convergence and their effects on management accounting.
• They are able to explain the influences of national culture on management accounting due to common theories.
• They can apply different quantitative and qualitative management accounting instruments relating to international business activities.
• They can identify concrete problems in international companies, classify, analyse and solve them with the help of adequate management accounting instruments.
• They can understand and explain the interface function of management accounting and the cooperation between management accounting and other corporate functions in the context of international business activities.
• They have the ability to organise reading material and information from up-to-date specialist literature, to analyse and critically interpret it.

CONTENT OF THE MODULE

• Strategies of internationalisation
• Organisational structures
• International comparative management accounting
• Role of the controller and the functions of management accounting in different countries
• Cultural influences on management accounting
• Appliance of different strategical management accounting tools related to international context
• Management of exchange rate risks
• Selected problems of management accounting in hyperinflationary countries
• Selected aspects of management accounting within different areas of operation
• Selected aspects of international transfer prices
• International information management

Requirements
Basic knowledge in cost accounting as taught in the module 5 CFR 22 “Internal Accounting (Internes Rechnungswesen)” is recommended.
Materials used for the course

• PowerPoint slides, specially developed exercises, references to scientific articles
• If applicable, presentation of scientific, subject-specific articles

Exam
Written examination (1.5 hours) or assignment

LEARNING OUTCOMES/SKILLS

At the end of the module, students are able to distinguish between different aspects of international marketing. Students are able to apply the 4 Ps in an international context and analyse and evaluate the various market requirements in order to achieve marketing objectives. Students are eventually able to create marketing strategies for companies that operate internationally.

CONTENT OF THE MODULE

• Understanding international marketing as a coordination task
• Forms of internationalisation (market selection and valuation)
• Market entry strategies (waterfall and sprinkler strategy)
• Specialties of international marketing (4 P’s)
• Assessment of standardisation and differentiation in international marketing
• Coordination and cultural distances between markets
• Using customer satisfaction analyses as a basis for the strategy building process
• Using CRM tools in international marketing relating to the coordination of all marketing activities

Requirements

None

Exam

Written examination or oral examination or oral presentation. The examination will take place in English.

LEARNING OUTCOMES/SKILLS

By completing the module students dispose of the following skills:

• They are able to explain the characteristics of the international human resource management (IHRM) in contrast to the purely nationally oriented human resource management (HRM).
• They are able to describe the central issues of HRM in an international context.
• They have the ability to understand and describe the effects of the internationality of companies on the various areas of activity of HRM.
• They are capable of analysing fundamental problems of HRM and deriving strategic and operational measures.
• They are able to apply what they have learned to practical case studies.

CONTENT OF THE MODULE

• Introduction and basics of IHRM: group work related to the delineation between HRM and IHRM on the basis of articles
• International recruitment and selection: exercise sheet to be worked out in intercultural groups; analysis of job descriptions for international HR managers (real cases) and derivation of improvement potential
• Personnel placement across the borders: exercise sheet to be worked out in intercultural groups; analysis of job descriptions for international HR managers (real cases) and derivation of improvement potential
• Personnel development and evaluation of efficiency in international companies: group work on designing successful global performance management at the example of Germany, China and the USA
• Development of intercultural competence: cultural comparison of home country to further countries on the methodical basis of the Hofstede model; self-assessment of intercultural preferences on the methodical basis of the IPT tool; role play related to a business practical example – an international project in the tensionfield between economic success and relationship orientation; cultural analysis for China on the methodical basis of the IPT tool; role play related to a business practical example – negotiations with Chinese business partners; cultural analysis for India on the methodical basis of the IPT tool; role play related to a business practical example – feedback with Indian business partners
• International charge determination: calculation of target gross income in case of assignments on the basis of the balance sheet approach
• Organisation of international cooperation: group work on effectiveness of different media use in the frame of virtual leadership and virtual teamwork

Requirements
Basic knowledge in human resource management and business organisation as taught in the  module “Principles of Business
Administration (Grundlagen der BWL)” (5 MG 02) is recommended. Advanced knowledge in human resource management as taught in the modules 5 P/O 01 “Leadership (Personalführung)” as well as 5 P/O 32 and 5 P/O 35 “Human Resources Management 1 and 2 (Personalwirtschaft 1 und 2)” is also recommended.

Materials used for the course
Set of slides, exercise sheets, articles, real business cases, templates for cultural assessment and comparison, templates for
calculating target gross income

Further particularities: guest lectures held by business professionals – globally leading regional enterprises

Exam
Written examination (1.5 hours)

LEARNING OUTCOMES/SKILLS
By completing the module students are able to

• describe the fundamentals of the production and logistics networks in a global environment,
• handle problems in the field of production and logistics management under realistic conditions (time pressure, uncertainty and changing economic conditions) independently,
• identify, assess and present action alternatives due to company and environmental analyses under consideration of interdependence between functions and areas of influence of an international operating company,
• select usual techniques and work methods which are used in the production, logistics and business administration and apply them relating to the case,
• frame strategic objectives and consider or adjust them in the case of repeated operational decisions,
• recognize interdependencies between internal and external corporate influences and take account of them during the process of planning and decision making,
• organise work in teams under consideration of the project management and to record results of the process of planning and decision making,
• present and stand up for the projects results in front of other team members and outsiders.

CONTENT OF THE MODULE
Operational planning, decisions andmonitoring relating to procurement,
manufacturing and distribution:

• Raw materials procurement (supplier, quantity, just in time (JIT), warehouse, entry inspection)
• Transportation (warehouse, wholesalers, customers)
• Human resource decisions (recruitment, rationalisation measures, coaching)
• Price differentiation (wholesalers, end customer)
• Freight forwarder vs. transport companies (bid comparison, delivery priority)
• Sales (price, customer service)

Strategic planning, decisions and monitoring relating to procurement, manufacturing and distribution:

• Fundamental orientation (make or buy (MoB), e-commerce, internal process optimisation, suppliers, order quantities, delivery cycle)
• Establishment of regional warehouses (structure, purchase, cooperation)
• Strategic alliance (cooperation with suppliers of trading goods) — Logistics service provider (short or long-term cooperation)

Requirements
Basic knowledge in the field of production and logistics is recommended.
Materials used for the course
PowerPoint slides, smart board, videos, guest lectures (e.g. managers from UPS and Wallenius Willhelmsen)
Kinds of assignments the students will complete
Group work (e.g. preparing and presenting a poster on logistical challenges and solutions in different countries), solving
qualitative and quantitative case studies
Exam
Combination of project work and paper and presentations in case of a business game or written examination containing only essay questions (1.5 hours)
Literature

• Bowersox, D. J.; Closs, D. J. & Cooper, M. B. (2013), Supply Chain Logistics Management, McGraw-Hill/Irwin.
• Czinkota, M.; Ronkainen, I. A., & Moffett, M. H. (2011), International Business, Wiley.
• Heizer, J.; Render, B. & Munson, C. (2017), Operations Management: Sustainability and Supply Chain Management, Pearson.
• Hill, C.W.; Hult, G. T. M. (2018), Global Business Today, McGraw-Hill.
• Jacobs, R. & Chase, R. (2017), Operations and Supply Chain Management, McGraw-Hill.

LEARNING OUTCOMES/SKILLS
By completing the module students dispose of the following skills:

• They can explain basic terms in the context of taxation of individuals, corporations and business partnerships.
• They are capable of describing the procedure of the determination of the income tax, corporation tax and trade tax.
• They are able to explain several types of legal forms connected to the legal consequences.
• They are able to apply their knowledge in tax cases recognizing the fiscal problems and assigning the correct legal consequences.
• They can explain the problems of double taxation and the steps in relation to their reduction.
• They can assess tax regulations.

CONTENT OF THE MODULE

• Company profit taxes: income tax, corporate tax, trade tax
• Taxation of national companies regarding various forms of organisations
• Fiscal configuration (for example tax group, transfer of company assets, restructuring)
• Basics of the international corporate taxation like double taxation, less taxation, double taxation agreements and European law
• Taxation of foreign investors in Germany (inbound investments)
• Taxation of international activities of domestic investors (outbound investments)
• Determination of profits (transfer prices, determining business success)

Requirements
None
Exam
Presentation = 50% and written examination (60 min) = 50%
Literature

• Doernberg, R.L.: International Taxation in a nutshell

LEARNING OUTCOMES/SKILLS

On successful completion of the module, students are able to

• explain the special features of International Human Resource Management (IHRM) in contrast to the purely nationally-oriented Human Resource Management (HRM).
• understand and describe the impact of the internationalisation of companies on the various fields of action of HRM.
• analyse fundamental problems of IHRM and derive target-oriented strategic and operative measures.
• contextualise key legal frameworks governing international trade.
• identify and assess legal risks.
• apply their acquired knowledge to practical issues.

CONTENT OF THE MODULE

International Human Resource Management

• Introduction to and principles of IHRM
• International staff deployment and recruiting
• Intercultural competence development
• Staff development and performance measurement in international companies

International Business Law:

• Legal framework for international business
• International regulatory and governance frameworks
• Legal bases under EU law
• Overview over different legal cultures (esp. common law vs. civil law)
• Compliance and liability risks 

Requirements
None

Exam
Written examination (English) or oral examination (English) or a combination of term paper and presentation (both in English) or written examination and presentation (both in English) or written examination and term paper (both in English)

COURSE DESCRIPTION
This course provides an overview of financial markets and focuses on the managerial aspects of finance from a multinational business perspective. After successful completion of the module, the students master the fundamentals of financial management. With the knowledge of the various types of interest calculation, they are able to make entrepreneurial credit and investment decisions independently. Furthermore, the knowledge of various ratios enables them to analyze the balance sheets and assess the economic success of a company.
COURSE OBJECTIVE
The goal is to provide a systematic presentation of the theory and operational practices of finance, including instruments of money and capital markets. The course aims to impart an awareness of the continuous changes in these major fields,
alongside with changes in international financial policies, investment strategies and practices. Its objective is to analyze
the nature of finance from a corporate perspective, to provide the student with an understanding of the concepts and
techniques related to financial operations and to discuss the major current developments in this field.
AGENDA

• Analysis of financial statements
• Time value of money
• Interest rates and yield curve analysis
• Capital budgeting
• Spot markets: bonds and stocks
• Forward markets: forwards, futures and options
• Interest rate swaps
• Portfolio theory

Requirements
None
Methodology
In this course the following methods, techniques and aids will be employed: (1) lectures to provide an in-depth exposition of subjects treated, and to clarify, illustrate and supplement reading and research assignments; (2) class discussion of the subjects covered and of questions raised in lectures and readings; (3) question and answer sessions with professor directing
questions to particular students; (4) writing and presenting of a research paper on a topic related to the course content
Assignments
Final exam = 100%

LEARNING OUTCOMES/SKILLS
After having successfully taken part, students know basic aspects and methods of management accounting. They are able to understand and develop basic costing and budgeting systems as well as to perform pricing and strategic analysis. They are
able to apply their knowledge in the context of case studies.

CONTENT OF THE MODULE

• Basics of management accounting
• Cost terms and purposes
• Cost volume profit analysis
• Job costing and activity base costing
• Master budgets and flexible budgets
• Pricing decisions and cost management
• Strategy and balanced scorecards
• Process costing
• International aspects of costing

Requirements
Knowledge in external accounting advantageous.

Methodology
Presentation + face-to-face discussion; collaborative exercises; course documents, newspaper arcticles and additional use cases material published on teaching, platform Ilias

Assignments
Weekly case study exercises (ungraded)

Assignments and grading
Written exam (120 min) = 100%

Literature
The course is based on:

• Horngren, C.T.; Datar, S.; Rajan, M.V.: Cost Accounting – A Managerial Emphasis, 16th ed., 2017, Pearson

Additional literature

• Lanen, W.N.; Anderson S.W.; Maher, M.W.: Fundamentals of Cost Accounting, 5thed., 2016, Mc Graw-Hill
• Atkinson, A.A.; Kaplan R.S.; Matsumura, E.M.; Young S.M: Management Accounting, 6th ed. 2011, Pearson
• Kaplan, R.S.; Atkinson, A.A.: Advanced Management Accounting , 3rd ed., 2013, Pearson
• Bhimani, A.; Horngren C.T.; Datar S.M.; Rajan, M.: Management and Cost Accounting; 6th ed., 2015, Pearson

COURSE DESCRIPTION
This course provides first an overview of mobile business and then a focus on special areas like mobile marketing and mobile payment.
COURSE OBJECTIVE
The goal is to provide a systematic presentation of the operational practices of (international) mobile business, including instruments of the mobile business system, technologies, applications and the (international) market. The course aims to impart an awareness of the continuous changes in these major fields, alongside with changes in international mobile business approaches, market strategies and practices. Its objective is to analyze the nature of mobile business at the international, regional, national, institutional and corporate levels, to provide the student with an understanding of the concepts and techniques related to international mobile business operations and to discuss the major current events in this field. Main topics are technical basics, economic fundamentals, mobile application scenarios, mobile marketing, mobile payment, security.
AGENDA
Introduction and examples

•  What is the definition of mobile marketing/business?
• Who are the players in the area of mobile business?
• What exactly does it mean to be mobile?
• Which implications can be made for “to be mobile”?
• What are the applications/services? In detail: “mobile marketing”
• Where are challenges and risks?

Requirements
None
Methodology
In this course the following methods, techniques and aids will be employed: (1) lectures to provide an in-depth exposition of subjects treated, and to clarify, illustrate and supplement reading and research assignments; (2) class discussion of the subjects covered and of questions raised in lectures and readings; (3) application of mobile business by participation in case
studies; (4) question and answer sessions with professor directing questions to particular students; (5) presentation of a research paper on a topic related to the course content; (6) oral class presentations by students with particularly relevant experiences.
Assignments and student responsibilities
(1) Study of textbooks and of selected parts of other books and periodicals as specified in the assignments; (2) research on and writing of a 15-page paper (space 1, font 12), complete with footnotes and bibliography, presentation and discussion of results in front of the class; (3) review of articles and news items in current periodicals and journals dealing with mobile business theory and practices; (4) study and solutions of cases as specified in the assignments.
Assignments and grading
Research paper = 30%
Presentation = 20%
Final exam = 50%
Literature – Useful readings

• Krum, Cindy, Mobile Marketing, Pearson education – MAIN BOOK!!!
• Giaglis George M., Mobile business: technologies, applications and markets
• Bhuvan Unhelkar, Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives, Idem
• Group
• Jouni Paavilainen; Mobile Business Strategies: Understanding the Technologies and Opportunities, Wireless Press

Literature –Recommended journals

• International Journal of Information Management
• Journal of Theoretical and Applied Electronic Commerce Research

COURSE DESCRIPTION

This course provides an introduction to the behaviour of consumers in Europe and around the world. It focuses on the
decision making process of consumers with a special focus on the influence of social groups.
COURSE OBJECTIVE
The goal is to provide a systematic presentation of the processes taking place while consumers are making
purchase decisions, including perceptual processes, identification processes, motivational processes, and attitudinal
processes. The course aims to link consumer behaviour theory with the real-life problems faced by practitioners.
Its objective is to analyze the nature of consumers and their environment from a micro to macro perspective. Main topics
are consumer culture, consumer decision making, perception, self-concept, motivation, values and lifestyle, learning
and attitudes, social groups.
AGENDA
Introduction

• What is the impact of consumers on marketing strategy?
• What is the impact of marketing on consumers?
• Do marketers manipulate consumers?
• What is consumer culture?

Examples

Requirements
None
Methodology
In this course the following methods, techniques, and aids will be employed:
(1) lectures to provide an in-depth exposition of subjects treated, and to clarify, illustrate and supplement reading and research assignments;
(2) class discussion of the subjects covered and of questions raised in lectures and readings;
(3) application of consumer marketing by participation in case studies;
(4) question and answer sessions with professor directing questions to particular students;
(5) participation in class discussions
Assignments and student
responsibilities
(1) Study of textbooks and of selected parts of other books and periodicals as specified in the assignments; (2) discussion of results in front of the class; (3) review of articles and news items in current periodicals and journals dealing with consumer theory and practices; (4) study and solutions of cases as specified in the assignments.
Literature – Useful readings

• Solomon, M., Bamossy, G., Askegaard, S., & Hogg, M. (2016). Consumer Behaviour: A European Perspective, 6. Ed., Pearson
  Education, MAIN BOOK!!!
• Schiffman, L., Wisenblit, J. (2014). Consumer Behavior, 11. ed., Pearson Education.
• Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2006). Consumer Behaviour; 10. ed., Thomson South-Western.

Literature –Recommended journals

• Journal of Consumer Research
• Journal of Applied Psychology
• Journal of Consumer Psychology
• Psychology & Marketing

LEARNING OUTCOMES/SKILLS
At the end of the module, the students are able to differentiate between the different aspects of cross culture by understanding the different dimensions. They are able to apply different negotiation styles in the international environment
and to analyse and evaluate the different habits of people in different cultures and markets in order to achieve marketing goals. Finally, they are able to communicate properly in any international surrounding.

LEARNING OUTCOMES/SKILLS

The students …

• understand and explain fundamental concepts and models of intercultural management.
• analyse intercultural business situations, taking into account different cultural perspectives.
• reflect on their own cultural impact and its influence on their perception, communication and decision-making in an nternational context.
• develop and justify culturally sensitive and context-appropriate options of action for practical business management contexts.

CONTENT OF THE MODULE

• Principles of intercultural management (terms, objectives and relevance)
• Cultural concepts and models and their critical classification
• Cultural impact, perception and stereotypes, self-perception and external perception
• Intercultural communication in business contexts
• Organisational structure in international companies
• Virtual teams
• Intercultural marketing

Requirements

English B2

Exam

Written examination or term paper or oral examination or oral presentation or a combination of two of the aforementioned forms of assessment (English)

LEARNING OUTCOMES/SKILLSAfter completing this course the students can

• Describe characteristics and success factors of (international) projects
• Plan, organize, implement, and control (international) projects applying project management tools
• Apply communication techniques and strategies in (international) projects

CONTENTS

• Basics of (international) project management
• Strategy and culture in (international) project management
• Managing risk and uncertainty
• Planning (international) projects
• Organizing (international) projects
• Implementing and controlling (international) projects
• Leadership in (international) projects
• Communication in (international) projects

Participation requirements
No condition
Form of assessment
Written exam and case study work
Requirements for credit assignment
Passing of exam and case study work

LEARNING OUTCOMES/SKILLS

Students are able to

• understand longer, complex sources (particularly texts, videos and audio files) and extract general and specific information from them;
• explain technical terms and apply them in the right context;
• describe business results;
• explain and elaborate on their own opinions and ideas,
• draft standard documents (e.g. business correspondence) independently and adapt them to the international context.

CONTENT OF THE MODULE

• Human resource management (e.g. job application, letter, CV);
• Marketing, marketing mix, market launch of a product;
• Presentation of business ideas and results;
• Founding of a company, legal forms, financing;
• Sustainability in companies; aspects of diversity in an intercultural context;
• Correspondence with customers and business partners

Requirements

English B1
Exam

Written examination (English)

LEARNING OUTCOMES/SKILLS
On successful completion of the module, students have the following knowledge and
skills:

• They can organise themselves independently in teams that are partly international and in communication with international partners, target groups and students.
• They are able to extract specific information from English-language research publications.
• They are able to research backgrounds, profiles and potentials of partners, foreignlanguage/international target groups, products and technical solutions and to present and use them
• when developing the project, also using technical skills.
• They improve their intercultural awareness and action competence.
• They are reasonably proficient in English to the extent that they can confidently handle teamwork,
• presentations, project reports, video conferences, research and collaboration negotiations.

CONTENT OF THE MODULE

Guidance and coaching regarding the oral and written acquisition of partners, presentation of profiles, products and results in IT-related activities such as:

• Entrepreneurship
• Project management
• Technology-driven communications and marketing
• Product design and web design
• Virtual teambuilding
• Social media communications
• Intercultural perception and corresponding action, especially in the digital space
• Oral and written communication in English (contact, onboarding, digital collaboration, articles, reports, presentation)
• Use of technical English with knowledge of specific IT, entrepreneurship and project management terminology

Requirements
None
Exam/Form of assessment
Project work

LEARNING OUTCOMES/SKILLS

By the end of the course students are able to apply

• language and communication skills in a real-life marketing environment,
• basic market research techniques to corporate marketing problems.

They will have upgraded and can apply

• cross-cultural communication skills,
• teamwork and project management skills in an international environment,
• presentation and academic writing skills in a real-life environment.

Acquisition of level C1 according to CEFR (Common European Framework of Reference for Languages)

CONTENT OF THE MODULE

• Conducting exploratory and descriptive  market studies
• Data mining techniques: interviews, questionnaires, focus groups
• Processing, interpreting and presenting findings
• Report writing

The course contents serve a clear project focus, i.e. to determine the marketability of a virtual product or service idea abroad.

Requirements
English skills on a B2 level are recommended.
Exam
Presentation: 50% oral presentation,
50% writte

LEARNING OUTCOMES/SKILLS

By the end of the course students are able to apply

• language and communication skills in a real-life marketing environment,
• basic market research techniques to corporate marketing problems.

They will have upgraded and can apply

• cross-cultural communication skills,
• teamwork and project management skills in an international environment,
• presentation and academic writing skills in a real-life environment.

Acquisition of level C1 according to CEFR (Common European Framework of Reference for Languages)

CONTENT OF THE MODULE

• Conducting exploratory and descriptive  market studies
• Data mining techniques: interviews, questionnaires, focus groups
• Processing, interpreting and presenting findings
• Report writing

The course contents serve a clear project focus, i.e. to determine the marketability of a virtual product or service idea abroad.

Requirements
English skills on a B2 level are recommended.
Exam
Presentation: 50% oral presentation,
50% written draft

LEARNING OUTCOMES/SKILLS
By completing the module

• Students are able to apply their relevant knowledge in marketing and market research-orientated technical language in a practical project,
• Students can collect specifically secondary and primary data on a market problem
• Students can assess and critically evaluate the outcome of the investigation using appropriate statistical examination methods,
• Students have developed their skills in teamwork and presentation techniques in such a way that they are able to present a market research-oriented project in Spanish (B2/C1) professionally,
• Students are able to demonstrate the concept of a market research project in theory and with practical data, stylistically appropriate and with the required professional language knowledge and content self-critical distance in Spanish (B2/C1) in writing.

CONTENT OF THE MODULE

• Political and economic business environment in Spain, Mexico, Chile
• Overview of markets and consumption
• Conduct an explorative and descriptive market study
• Basics of data collection: questionnaire and interview technology
• Customer-oriented written and oral presentation of market research results
• Project-relevant data collection in Spanish environment
• Presentation and realization of the project at a Spanish partner university

All contents are used in a project-oriented manner to carry out a market study. With their help, the marketability of a virtual business idea in Spain, Mexico or Chile is examined.

LEARNING OUTCOMES/SKILLS
After completing the module, students will have acquired the following skills:

• Presentations: Students know and are able to apply various presentation techniques, get acquainted with different presentation tools, acquire basic rhetorical skills and knowledge, become aware of cultural aspects of body language and are able to implement and actively use their knowledge in presentations for international audiences.
• Meetings: Students will become familiar with different aspects of teamwork with special focus on international teams, gain cultural awareness, learn about negotiation concepts and experience negotiation situations in various economic settings and can describe and apply these skills. They can chair and run international teams and meetings effectively.
• Level B2 according to CEFR (Common European Framework of Reference for Languages)

CONTENT OF THE MODULE
Presentations:

• Basic communication models
• Cultural awareness
• Body language
• Rhetoric
• Dos and don’ts
• Practice and feedback

Meetings:

• Theoretical concepts of international terms
• Harvard Negotiating Concept
• Negotiations
• Practice and feedback

Requirements
English skills on a B2 level are recommended.
Exam
Combination of project work, presentation and oral examination
Literature

• Grussendorf, Marion: English for Presentations. Cornelsen
• Canney Davison, Sue and Ward, Karen: Leading International Teams. McGraw-Hill

LEARNING OUTCOMES/SKILLS

On successful completion of the module, course participants are able to

• deal with simple business and everyday communication, both orally and in writing, in a Francophone country,
• perceive and assess cultural characteristics. 

CONTENT OF THE MODULE

Dealing with everyday situations such as:

• explaining one’s own and other people’s personal background or asking about it.
• orienting oneself in a Francophone environment.
• finding out about events, procedures and contact persons.
• making, accepting and rejecting proposals.
• describing events.
• extracting information from the media.
• dealing with simple business and everyday communication in writing.
• identifying and explaining cultural peculiarities of Francophone countries and one’s own country of origin.

Requirements
French A1

Exam
Written examination (French) or oral examination (French)

LEARNING OUTCOMES/SKILLS

On successful completion of the module, course participants are able to

• deal with simple business and everyday communication, both orally and in writing, in a Spanish-speaking country,
• perceive and assess cultural characteristics.

CONTENT OF THE MODULE

Dealing with everyday situations such as:

• explaining one’s own and other people’s personal background or asking about it.
• orienting oneself in a Spanish-speaking environment.
• finding out about events, procedures and contact persons.
• making, accepting and rejecting proposals.
• describing events.
• extracting information from the media.
• dealing with simple business and everyday communication in writing.
• identifying and explaining cultural peculiarities of Francophone countries and one’s own country of origin.

Requirements
French A1

Exam
Written examination (Spanish) or oral examination (Spanish)

LEARNING OUTCOMES/SKILLS

On successful completion of the module, students have the following knowledge and skills:

• They can organise themselves independently in teams that are partly international and in communication with international partners, target groups and students. They are able to extract specific information from English-language research publications.
• They are able to research backgrounds, profiles and potentials of partners, foreign-language/international target groups, products and technical solutions and to present and use them when developing the project, also using technical skills.
• They improve their intercultural awareness and action competence.
• They are reasonably proficient in English to the extent that they can confidently handle teamwork, presentations, project reports, video conferences, research and collaboration negotiations.

CONTENT OF THE MODULE

Guidance and coaching regarding the oral and written acquisition of partners, presentation of profiles, products and results in IT-related activities such as:

• Entrepreneurship
• Project management
• Technology-driven communications and marketing
• Product design and web design
• Virtual teambuilding
• Social media communications
• Intercultural perception and corresponding action, especially in the digital space
• Oral and written communication in English (contact, onboarding, digital collaboration, articles, reports, presentation)
• Use of technical English with knowledge of specific IT, entrepreneurship and project management terminology

Requirements
English B2 

Exam
Project work or presentation or a combination of the aforementioned forms of assessment