Foto von Nadine Schröder
Prof. Dr. rer. pol.

Nadine Schröder

Fachbereich Wirtschaft
Lehrgebiet ABWL insbesondere Data-Driven Marketing
Kontakt
Hochschule Bielefeld
Interaktion 1
33619 Bielefeld
Raum C 408
Telefon +49.521.106-70320
nadine.schroeder1@hsbi.de
Lehrveranstaltungen
  • Current Marketing Topics
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  • Forschungsmodul Marketing Management
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  • Grundlagen des Marketings
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  • Seminar Marketing
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  • Vertiefung Marketing für WiPsy
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Publikationen

Link

Curriculum Vitae

Academic Career

Since February 2025
Professor of Data-Driven Marketing, HSBI

Previous Positions:

  • Assistant Professor, Institute for Marketing & Customer Analytics, Vienna University of Economics and Business
  • Guest Professor, Institute for Interactive Marketing & Social Media, Vienna University of Economics and Business
  • Assistant Professor, Chair of Marketing, University of Regensburg

Education and Qualifications

  • Habilitation, University of Regensburg
  • PhD in Marketing, University of Regensburg
  • Diploma in Business Administration, University of Osnabrück
  • Master of Science in Statistics, University of Georgia, USA

Industry Experience

Prior to my academic career, I held positions in database marketing at Witt-Gruppe (member of the otto group), including leadership responsibilities.

About me

As Professor of Data-Driven Marketing, I leverage customer data, marketing analytics, artificial intelligence, and advanced statistical methods to better understand consumer behavior and support evidence-based marketing decisions. My work spans customer analytics, consumer behavior, retail marketing, user-generated content, and sustainable consumption.

Sprechzeiten

Nach Vereinbarung per Mail.

Die Sprechstunden finden nur in der Vorlesungszeit statt.